Social Media Glossary

Search through our list of the most popular social media marketing glossary terms below. Don’t get left in the dark with industry terminology. This is your one-stop shop to study up on the most popular terms.

B

Brand Advocate ▶

A brand advocate is someone who elevates your brand through word of mouth marketing. Brand advocates leave positive reviews about your product. They also refer new customers and create content…

C

CPC (Cost Per Click) ▶

Cost per click (CPC) is a paid advertising term where an advertiser pays a cost to a publisher for every click on an ad. CPC is also called pay per…

Conversion Tracking ▶

Conversion tracking is when a brand monitors the actions consumers take toward the completion of a business goal. These actions can include signing up for a newsletter, downloading a content…

Co-Marketing ▶

Co-marketing is a marketing strategy where brands or organizations partner together to expand their reach. Typically, the companies working with each other have some similarities, such as being in the…

Conversational Commerce ▶

Conversational commerce is the empowerment of consumers to make shopping decisions, purchases and transactions through messaging apps and other conversational technology. Conversational services and technology have transformed the way people…

Content Marketing ▶

Content marketing is a type of marketing where brands plan, create, promote and analyze content to meet strategic goals. Brands use content to attract, engage and interest users through various…

E

Engagement Rate ▶

Engagement rates are metrics that track how actively involved with your content your audience is. Engaged consumers interact with brands through "likes" comments and social sharing. The engagement rate is…

F

Facebook Reactions ▶

Emojis are everywhere in the modern world. We're constantly using emojis to express ourselves and translate our emotions into a digital format. Reactions are Facebook's way of facilitating that emotional…

Facebook Boost Post ▶

A Facebook Boost Post is a type of paid advertisement on Facebook promoting an existing post from a business page. Facebook Boost Posts amplify the reach of your content to…

Facebook Ads Manager ▶

Facebook Ads Manager is an ad management tool to make, edit and analyze paid promotional Facebook campaigns. Facebook recently combined Ads Manager and Power Editor into one platform to make…

Facebook Offers ▶

Facebook Offers is a social media marketing feature that allows brands to promote coupons, discounts and deals to customers, ultimately to help convert more leads. Through enticing deals and discounts, this…

I

Instagram Live ▶

Instagram Live is a feature on Instagram Stories that allows users to stream video to followers and engage with them in real time. When users broadcast live video streams on their…

Instagram Pod ▶

An Instagram Pod is a collection of Instagram users who share posts with each other with the goal of increasing engagement. Instagram Pods have gained in popularity for users who…

K

Key Performance Indicator (KPI) ▶

A key performance indicator (KPI) is a main measurement of performance used to track goals and quantify outcomes. How to Measure KPIs Without bench-marketing efforts, it's more difficult to measure…

M

Microblog ▶

A microblog is a short piece of content designed for quick audience interactions. Microblogging is a combination of instant messaging and content production. With a microblog, you share short messages…

Marketing Funnel ▶

A marketing funnel describes your customer's journey with you. From the initial stages when someone learns about your business, to the purchasing stage, marketing funnels map routes to conversion and…

Midroll ▶

Midroll is an online advertising term used when advertisers play short ads in the middle of a video. Midroll is a way to monetize longer-form video content displayed on YouTube,…

Marketing Proposal ▶

A marketing proposal is a written document used by marketers to communicate a project to a client for consideration, which can include strategy ideas, delivery time frames and estimated costs,…

N

Newsjacking ▶

Newsjacking is a term coined by David Meerman Scott in his book, "Newsjacking." According to Scott, Newsjacking is the process of adding your thoughts and opinions into breaking news stories. It's…

P

Promoted Tweets ▶

Promoted Tweets are a type of paid content prominently featured on Twitter to a targeted audience. Paid tweets are typically shown on highly visible locations on Twitter, including the top…

R

Repin ▶

A repin is a post on Pinterest that is saved to one or more of your pinboards. The repin contains the image, title and link to the original source. Brands…

Rich Pin ▶

Rich pins are an SEO-focused aspect of Pinterest. Designed to spread brand awareness, rich pins contribute context to your posts. Using code, rich pins pull metadata from the website pages…

Real Time Marketing ▶

Real-time marketing or "RTM" is the process of engaging with customers instantly based on breaking news and information. It's about maintaining a consistent relationship with your audience with cutting-edge data.…

Retargeting ▶

Retargeting, also called remarketing, is an online advertising method of reaching out to previous visitors of your website or app, often by displaying ads or sending emails. Retargeting offers an…

S

Social Commerce ▶

Social commerce is an ecommerce term for the buying and selling activities that take place on social media networks. Social commerce encompasses global and local marketplaces that include large businesses…

Social Proof ▶

Social proof is the psychological concept that people are influenced in their decision making by others, compelling them to act within societal norms or expectations. In the context of marketing,…

Social Media Automation ▶

Social media automation is the process of optimizing social interactions using automated tools. This can include scheduling social posts ahead of time or republishing popular articles. Automating social media publication,…

Share of Voice (SOV) ▶

Share of voice (SOV) is a measure of the market your brand owns compared to your competitors. It acts as a gauge for your brand visibility and how much you…

Social Media Manager ▶

Social media managers are in charge of representing a company across social channels as the sole voice of the brand. They respond to comments, compile campaigns and create content. These experts…

T

Twitter Card ▶

A Twitter card is content designed to give users a rich media experience whenever tweets contain links to a site’s content. Twitter has various card types to show content previews,…

Twitter Verification ▶

Twitter verification tells your Twitter followers your profile is authentic, trusted and the source of truth for your name, business or organization. In the past, the process required an application…

Get Social Media Tips Straight to Your Inbox and Become a Better Marketer

You’ll be joining nearly 300,000 marketers who subscribe to Sprout Social’s Insights blog.