Social Media Glossary

Search through our list of the most popular social media marketing glossary terms below. Don’t get left in the dark with industry terminology. This is your one-stop shop to study up on the most popular terms.

C

Co-Marketing ▶

Co-marketing is a marketing strategy where brands or organizations partner together to expand their reach. Typically, the companies working with each other have some similarities, such as being in the…

Conversational Commerce ▶

Conversational commerce is the empowerment of consumers to make shopping decisions, purchases and transactions through messaging apps and other conversational technology. Conversational services and technology have transformed the way people…

Content Marketing ▶

Content marketing is a type of marketing where brands plan, create, promote and analyze content to meet strategic goals. Brands use content to attract, engage and interest users through various…

F

Facebook Ads Manager ▶

Facebook Ads Manager is an ad management tool to make, edit and analyze paid promotional Facebook campaigns. Facebook recently combined Ads Manager and Power Editor into one platform to make…

Facebook Offers ▶

Facebook Offers is a social media marketing feature that allows brands to promote coupons, discounts and deals to customers, ultimately to help convert more leads. Through enticing deals and discounts, this…

I

Instagram Pod ▶

An Instagram Pod is a collection of Instagram users who share posts with each other with the goal of increasing engagement. Instagram Pods have gained in popularity for users who…

K

Key Performance Indicator (KPI) ▶

A key performance indicator (KPI) is a main measurement of performance used to track goals and quantify outcomes. How to Measure KPIs Without bench-marketing efforts, it's more difficult to measure…

P

Promoted Tweets ▶

Promoted Tweets are a type of paid content prominently featured on Twitter to a targeted audience. Paid tweets are typically shown on highly visible locations on Twitter, including the top…

R

Retargeting ▶

Retargeting, also called remarketing, is an online advertising method of reaching out to previous visitors of your website or app, often by displaying ads or sending emails. Retargeting offers an…

S

Social Media Automation ▶

Social media automation is the process of optimizing social interactions using automated tools. This can include scheduling social posts ahead of time or republishing popular articles. Automating social media publication,…

Share of Voice (SOV) ▶

Share of voice (SOV) is a measure of the market your brand owns compared to your competitors. It acts as a gauge for your brand visibility and how much you…

Social Media Manager ▶

Social media managers are in charge of representing a company across social channels as the sole voice of the brand. They respond to comments, compile campaigns and create content. These experts…

T

Twitter Verification ▶

Twitter verification tells your Twitter followers your profile is authentic, trusted and the source of truth for your name, business or organization. In the past, the process required an application…

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