Brand advocate

A brand advocate is someone who elevates your brand through word of mouth marketing.

Brand advocates leave positive reviews about your product. They also refer new customers and create content on your behalf. Brand advocates even contribute useful insights to your user personas.

Now that 92% of customers seek social recommendations before buying, advocates are a powerful part of your marketing strategy.

Who are Your Brand Advocates?

A brand advocate is anyone who supports your company’s growth.

This includes:

Finding a Brand Advocate

Earned media, including peer-to-peer referrals and word of mouth marketing, drives 4 times better results than paid media. However, you need to find your brand advocates first.

Identify people who have strong affiliations with your brand.

You’ll generate new brand advocates frequently with strong social customer service.

The Benefits of Brand Advocacy

76% of people say they’re more likely to trust content shared by “normal” people. Brand advocates are one of the most credible forms of advertising. Used correctly, a brand advocate:

Supporting Brand Advocacy

A successful brand advocate program must be nurtured. There are plenty of ways to do this. Employee advocacy and brand advocacy tools support advocates by curating content for them to share. These tools also make it easier to track your advocacy campaigns.

Rewards and gamification also make advocacy more exciting for those involved. Focus on maintaining advocate loyalty with simple processes, support and compensation.