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Listening Tools

Uncover business-critical insights with social listening

Sprout’s Listening tools help brands tap into global social conversation to extract actionable insights, identify industry gaps and improve brand health.

Listening not only helps us better understand what the conversations are about our brand in the digital space, it lets us make sure we’re dominating share of voice in our industry in a relevant, impactful and positive way.

Kara Wenman, Digital Content Marketing Manager at James Hardie

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Build a deeper understanding of your audience


Integrate effortlessly

Incorporate social media listening seamlessly into your business strategy with Sprout’s user-friendly platform. Speed up time to value with informative training and expansive education materials.


Find valuable intelligence

Access and utilize industry, brand and competitive insights. Track and analyze conversations around relevant topics to understand consumer sentiment and brand health.


Evolve with audiences

Keep up with industry trends while identifying influencers and thought leaders to engage as brand advocates. Gather honest feedback to generate new product, service and content ideas.


Stay a step ahead

Own share of voice and distinguish your brand. Discover how consumers feel about your competitors, identify industry gaps and leverage opportunities to differentiate your business.


Upgrade your business strategy

Apply insights beyond social media. Revamp marketing, customer care, product development and much more using listening data.

Tools for every job

Tools for every job

What’s included: core features

  • Audience Analysis

    Examine audience preferences to enhance marketing strategy and inform business planning.

  • Customer Feedback

    Track conversations concerning your brand to illuminate consumer attitudes and gain visibility into customer experience.

  • Consumer Research

    Spotlight vital audience demographics, including age, gender, geographic location and device usage, to better understand and reach consumers.

  • Influencer Recognition

    Identify influencers and industry thought leaders based on following or post impact to cultivate brand advocates.

  • Sentiment Research

    Optimize positioning by exploring customer feelings and opinions on specific topics, products, competitors and more.

  • Campaign Analysis

    Capture audience reactions to marketing campaigns quickly and create succinct reports to measure success.

  • Competitor Comparison

    Identify industry gaps, track share of voice and understand consumer attitudes toward competitors to uncover business opportunities.

  • Trend Identification

    Track consumer behavior as it relates to specific topics to stay up to date with trends in your industry.

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Uncover engagement opportunities

Use real-time brand monitoring and social listening tools to discover deeper insights and drive better strategy.

Explore the Sprout Engagement Platform

Request a personalized demo

We’d love to show you how Sprout Social’s powerful listening tools can help you transform social conversations into business success.

What can I expect?

  • A brief conversation to assess what we can do to help your social strategy
  • Live product demo with insight into how to get the most benefit
  • No commitment required

Additional resources