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Sprout for Higher Education

Make your school a place to belong

Sprout equips higher ed marketers with the social media management tools they need to create memorable experiences for students at every stage.

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Our Customers

The tough sell of tech on social

Higher ed, higher expectations on social

Schools need to create a strong sense of community via social. And that requires marketers in education to wear many hats and tackle several specific challenges:

  • Presenting a unified brand story across numerous—often siloed—departments
  • Fostering relationships with a diverse audience throughout the student life cycle
  • Proving the ROI of social efforts that serve myriad goals and objectives

70%of students use social media to research colleges and universities.

Source: Converge Consulting

86% of students believe every college should have a social media presence.

Source: EAB research

41%of school officials can directly attribute increased enrollment to social strategy.

Source: Hanover Research

And connection is critical

When consumers feel connected to a brand, 76% will buy from it over a competitor and 57% will increase their spending with that brand.

Source: Brands Get Real

Ace your social strategy with Sprout

Our all-in-one social solution provides higher ed social marketers with the exact publishing, engagement and analytics tools they need to create meaningful connections with their students—from the moment they start their college search, until long after they’ve left campus.

Rally your teams

With a centralized platform and seamless workflows, creating and collaborating across departments is easier than ever before.

Explore Sprout Publishing

119.6% YoY increase in total social impressions

"I live and die by that [content] and calendar. I can see what everyone is doing and make sure all our departments are working together to publish relevant content."

Layne Pfliiger Social Media Manager at University of North Dakota

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Keep your door open

From applicant to alumni, staying connected is simple with Sprout’s relationship-building community management and “customer” care tools.

Reach out

Proactively engage prospects, students and alumni by monitoring relevant social conversations with Brand Keywords and hashtags.

Provide support

Never miss a message from applicants, students or parents looking for information with chatbot functionality and a unified Smart Inbox.

Get personal

Create real connection through personalized responses with access to conversation histories and relevant contact details.

Track reputation

Monitor campus chatter, manage crises and assess brand health with Message Tagging, Spike Alerts and social listening tools.

Explore Sprout Engagement

3,803% increase in engagement on Facebook, Instagram, Twitter and LinkedIn with Sprout

“Customer service in higher ed is making sure your audience members feel heard and can see actual making sure we’re taking note and making an effort to really provide support to our audience, we only strengthen our brand and community.”

Erin Supinka Assistant Director of Digital Engagement at Dartmouth

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Show your work

Increased visibility into the data, insights and metrics that matter most will help evaluate and demonstrate your team’s impact on school enrollment, reputation and growth.

Strategize smarter

Develop distinct strategic approaches for each audience using social performance data from Sprout’s cross-channel reporting features.

Stand out

Track competitor school performance across social to benchmark against your own and identify areas where you can rise to the top of your class.

Manage departments

Measure team productivity and improve message responsiveness with Team and Task Performance Reports.

Increase budget investment

Demonstrate the value of social to school administrators and leaders with tailored, presentation-ready reports.

Explore Sprout Analytics

45% YoY increase in Facebook click-through rate

“The metrics on Sprout told us, 'You really don’t have that many followers between 18 and 20 [on Twitter] ' so thanks to those metrics we discovered that we have to do a better job of reaching the students on the other channels.’”

Laura White Multimedia Director for the College of Communication at Marquette

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Watch how Marquette’s cross-departmental team uses Sprout to plan, publish and deliver consistent content.

Marquette University

Watch how Marquette’s cross-departmental team uses Sprout to plan, publish and deliver consistent content.

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Take a virtual tour

We look forward to showing you how our platform can help you unify your brand story, connect with your diverse audiences and drive measurable success on social.

Schedule a demo to:

  • Have a brief conversation to assess what Sprout can do to help your social strategy

  • Get a live product tour with insight into how to get the most benefit from Sprout

  • Discuss social KPIs to determine the best path forward for your school

  • See the power of our tools firsthand with no commitment required

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Additional resources

Higher Ed Playbook: Using Social to Unite Your University

Follow this playbook to build an engaged community, unify your university and uncover your higher education institution’s path to social media success.

Read Guide

London School of Economics Case Study

London School of Economics uses Sprout to foster community and connection with its network of students and alumni.

Read Case Study