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When creating your social media strategy, you're choosing goals and objectives that you want your marketing efforts to hit. But if you're not monitoring your social media analytics, metrics and performance, how will you know if you're hitting those goals.
Social media analytics are key to proving ROI, making informed business decisions and so much more—and luckily, nearly every platform offers its own form of in-app analytics. Plus, there are a number of social media analytics tools that can help you monitor your performance in even more depth.
Throughout this article, we'll touch on why social media analytics are so important and which types of analytics you need to be paying close attention to.
How do I track my social media analytics?
How do I report on social media analytics?
There is a slight nuance between social media analytics and social media reporting. While analytics refers to the data that you collect and analyze, reports are the documents you might put together to share internally.
Which social media metrics matter the most?
Not only is it important to have access to your social analytics, but you also need to know which metrics you should be tracking. That’s why we’ve written an article on the most important social media metrics. Start capturing data on your metrics and sharing them internally to show the work you’ve accomplished!
Additional resources for Social Media Analytics
How to use Google Analytics for stronger social media reporting
The social media metrics to track in 2023 (and why)
12 of the best social media analytics tools for marketers
Complete guide to social media analytics and why it’s important
LinkedIn analytics: The ultimate guide for your brand
10 YouTube analytics tools to improve your marketing in 2022
YouTube analytics: Analyze data to improve your marketing
How to measure the true impact of social on your business with earned and owned data
6 ways social media analysts drive business growth
Reach vs. impressions: What’s the difference in terms?
Expand the power of social data in your organization with Premium Analytics
Social media SWOT analysis: what it is and how to do it
UTM tracking & URL shortening for social media marketers