Drive marketing strategy with access to deep analytics and social listening
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Most marketers are missing an opportunity to leverage social data for transformative decision making
In fact, 42% say they have a hard time understanding what success means across all social channels. And that makes sense, since more than half report that access to better social analytics software is their greatest marketing need in 2018.
Access to robust social data has the power to impact your entire marketing strategy. From content planning to qualitative audience research, social data can be a dynamic source of actionable business insights.
Source: Sprout Social Index, Q2 2018
Change the way you think about what social data can do for you
Powerful reporting and deep social listening capabilities help you drive decision-making across multiple parts of your organization.
Social performance reporting
Make informed strategic decisions that have real business impact with access to rich social performance data.
Advanced social analytics
Monitor incoming messages across networks and track brand-specific keywords to find and engage in the right conversations.
Social monitoring & listening tools
Analyze relevant keywords and hashtags to understand brand and category trends and make informed strategic decisions.
Advanced social listening
Measure the social velocity around brands, influencers and categories to surface the content your audience finds engaging, and the influencers driving the conversation.
Sprout helps social marketers and analysts deliver more robust, useful social data
Our software that helps more than 24,000 leading brands get closer to their customers.
Driving customer care efficiency
Evernote increased customers helped on Twitter by 80% per week.
Learn How
We use listening to connect the print and digital world, connecting the things that people are seeing in retail locations or getting in their mailbox to what we’re putting out on social. We want to understand the customer journey throughout the entire cycle and listening is helping us do that.
Melissa Stump
Social Media Lead, Brooks Running