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Most marketers are missing an opportunity to leverage social data for transformative decision making
In fact, 42% say they have a hard time understanding what success means across all social channels. And that makes sense, since more than half report that access to better social analytics software is their greatest marketing need in 2018.
Access to robust social data has the power to impact your entire marketing strategy. From content planning to qualitative audience research, social data can be a dynamic source of actionable business insights.
Source: Sprout Social Index, Q2 2018
Change the way you think about what social data can do for you
Powerful reporting and deep social listening capabilities help you drive decision-making across multiple parts of your organization.
Social performance reporting
Optimize your social programs, content performance and engagement strategies with rich performance data and team reporting that help you make more informed decisions that have real business impact.
Social listening and insights
Access brand analysis, competitive insights and industry intelligence—and quickly put it into action—with deep social listening capabilities right alongside Sprout’s world-class publishing, engagement and advocacy tools.
Sprout helps social marketers and analysts deliver more robust, useful social data
More than 25,000 leading brands access deep insights that drive their brands forward.
Listening not only helps us better understand what the conversations are about our brand in the digital space, it lets us make sure we’re dominating share of voice in our industry in a relevant, impactful and positive way.
Digital Content Marketing Manager