LinkedIn for colleges: Best practices for higher education
April 6, 2020 — For new graduates, researching potential colleges, searching for new jobs and maintaining your alumni connections have always been a challenge. Read More
Keep company and customer data safe with social media security best practices
April 3, 2020 — From social engineering to sophisticated profile hijacking, social media accounts face many potential attack vectors. This year alone, hacker groups… Read More
A step-by-step guide on how to use Facebook Business Manager
April 2, 2020 — Still managing your Facebook Pages and ad accounts through your personal account? While that’s perfectly fine if you’re single-handedly managing… Read More
How to build a brand with celebrity social media management
April 1, 2020 — Celebrities dominate social media. Total understatement, right? Heck, celebrity interactions represent some of the most engaged-with posts on social at… Read More
Social media crisis plan: What to do when things go wrong
March 31, 2020 — If you’ve never had to respond to a social media crisis, consider yourself lucky. The reality, though? Businesses both big… Read More
Headline writing: 10 ways to get more eyes on your content
March 30, 2020 — Looking to master the art of headline writing? Good! Because conventional wisdom tells us what we already know: most people… Read More
Social Spotlight: Four brands that shine through dark times
March 26, 2020 — Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific… Read More
Battling burnout as a social media manager
March 26, 2020 — In the last decade, social media has rapidly evolved and become a major element of marketing in all… Read More
Why and how to set up your Instagram business profile
March 26, 2020 — Remember back in the day when everyone, regardless of person or brand, had a personal Instagram profile? There were no… Read More
Why brands need a Twitter dashboard
March 25, 2020 — Imagine driving a car with no speedometer, no fuel gauge and no warning lights. The car might still… Read More
Social media SWOT analysis: what it is and how to do it
March 24, 2020 — If you’re a marketer today, anything that helps you refine your social media goals is a plus. Because the opportunities… Read More
Remote work: 5 steps to cultivate an environment where employees thrive
March 23, 2020 — Remote employees are becoming the new norm for companies across the globe. According to research from… Read More
Stay informed about the coronavirus conversation with Sprout Listening’s New Featured Topic
March 20, 2020 — The coronavirus pandemic is an unprecedented global crisis that is significantly impacting every element of our daily lives. Read More
4 ways to advance your agency with your social media strategy
March 19, 2020 — Agencies of all types are brought on to handle a multitude of responsibilities for their clients. Whether providing… Read More
What to do right now: How to navigate through a global crisis on social media
March 18, 2020 — As we’re all aware, the coronavirus (COVID-19) has disrupted industries, closed schools and required people to practice social… Read More
Want better results? Start with social testing
March 18, 2020 — When you’re talking about your brand’s social media strategy and someone asks why you approach some aspect of social in… Read More
How to DM on Twitter as part of your social media marketing strategy
March 17, 2020 — Most, if not all, social media platforms are a one-to-many model, meaning businesses, brands and individuals connect with their entire… Read More
7 tips to rev up your LinkedIn marketing game
March 16, 2020 — With over 660 million registered professionals, LinkedIn is the largest resource for B2B marketers to tap into. So if… Read More
11 ways social data can take you and your business to the next level
March 12, 2020 — By now you know that social media is a marketing powerhouse. However, its value is still downplayed because… Read More