Analytics
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• Using Sprout
The lean social team: How Sprout powers efficiency for social marketers and proves their ROI
September 28, 2020 — We’ve all heard the saying, many hands make light work. And yet social media managers, who could definitely use more… Read More
11 Tips for LinkedIn recruiting to stand out from the crowd
September 24, 2020 — At 706+ million users in 200+ countries, LinkedIn is one of the most used social media… Read More
10 Ways to repurpose your livestream and get more from your content
September 23, 2020 — Going live on social media requires a lot of prep work and for many people can be incredibly nerve wracking… Read More
How to conduct a speedy social media audit (free template included!)
September 22, 2020 — It’s no secret that businesses today should have some sort of social media strategy. But all too often we… Read More
Social Spotlight: VSCO’s #BlackJoyMatters Shows Social Issues Through a New Lens
September 21, 2020 — Overview My husband recently took up photography as a new hobby. One of the first things he learned as a… Read More
How to perform a social media competitive analysis (Free template included)
September 21, 2020 — Many brands likely measure social media success based on their own growth. Your followers increased 20%, great! You’re averaging 10%… Read More
What is influencer marketing: How to develop your strategy
September 17, 2020 — A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems… Read More
Everything you need to know about IGTV
September 16, 2020 — With people spending more time viewing online video, it’s no surprise that Instagram TV has since… Read More
A marketers’ guide to TikTok analytics
September 15, 2020 — While TikTok seems to be the hub for young Millennials and Gen Zers, that doesn’t mean… Read More
Five stats to improve your 2021 marketing strategy
September 14, 2020 — Any social media manager will tell you part of the job is learning how to deal with and adapt to… Read More
Why UX matters for marketers: 8 tips to improve your UX
September 10, 2020 — Chances are you’ve heard that marketers need to create meaningful “experiences” for their customers. Sounds good, right? But what does… Read More
How social listening benefits your organization at four levels
September 9, 2020 — It’s safe to say everyone on the internet has an opinion—and many are comfortable with thinking out loud on social… Read More
Before, during & after: 6 powerful tips to get the most out of a virtual event
September 8, 2020 — Ever experienced this? You attend an amazing conference. Maybe it’s a live, in-person event at a conference center, like in… Read More
Twitch marketing: What it is and how brands can do it right
September 3, 2020 — Trying to wrap your head around Twitch marketing? If so, you’ve got the right idea. Beyond the major social media… Read More
What’s the best way for brands to use Instagram video?
September 2, 2020 — Video is taking over social media at large. And Instagram is no exception. In fact, the average consumer on the… Read More
Unlock success by embracing social media data analysis
September 1, 2020 — By now you should know that social media marketers aren’t only responsible for community management, content creation and building brand… Read More
5 Tips for hosting a successful virtual conference or event
August 31, 2020 — With the COVID-19 pandemic limiting travel and crowded in-person gatherings, virtual conferences and events have replaced… Read More
Navigating call-out culture: What to do when your brand is in the hot seat
August 27, 2020 — Consumers play a major role in shaping the public perception of brands, influencing their actions and holding them accountable—and it’s… Read More
Captivating a global audience: Why social data is the key to your esports marketing strategy
August 26, 2020 — When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd… Read More
How to successfully onboard a new social media team member
August 26, 2020 — So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. It’s… Read More