A message to our community: an open letter from Black@Sprout
June 2, 2020 — A note from the authors: Our Black@Sprout Business Resource group wrote this open letter and shared it with our team… Read More
How to use the Instagram swipe up feature in your Stories
May 28, 2020 — If you’re looking to get even more out of your Instagram presence, the Instagram swipe up feature is a great… Read More
How to create, manage and report on social media campaigns in Sprout
May 28, 2020 — Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance… Read More
Social Spotlight: Visa and how to pivot with empathy during a crisis
May 27, 2020 — Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to… Read More
Why digital literacy matters for marketers
May 26, 2020 — Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the… Read More
The social media marketer’s guide to YouTube marketing
May 26, 2020 — With 2 billion unique users watching 1 billion hours of video every day, YouTube offers an… Read More
How to use emoji in marketing to drive engagement
May 21, 2020 — They say that a picture is worth a thousand words. Using images in your marketing campaigns can communicate a lot… Read More
How to build a seamless social media approval process
May 20, 2020 — Reality check: social media is rarely a “solo act” for businesses today. From content creation to distribution and beyond, collaboration… Read More
What’s next? 10 actions every social marketer needs to take today
May 18, 2020 — Pivot, iterate, adapt. Marketers all around the world have had to embrace these actions as they learn about what’s next… Read More
A look ahead: Examining the shifts in the COVID-19 conversation
May 18, 2020 — For brands and consumers alike, a return to normal is unlikely to occur any time soon. As of May 5,… Read More
Industry benchmarks to inform your social media presence
May 15, 2020 — You know what’s unique about your brand, but in a crowded social landscape, it’s a constant challenge to find the… Read More
How to improve your social media engagement
May 14, 2020 — How is it that you can post so often with seemingly good content but people just aren’t engaging with it?… Read More
How to leverage social data to be a world-class agency
May 13, 2020 — Every agency, big or small, full-service or boutique, attracts and acquires clients because of their unparalleled experience and ability to… Read More
How to sell on Pinterest: A step-by-step guide for brands
May 12, 2020 — What started out as a platform for finding new recipes and DIY ideas has turned into a major shopping search… Read More
Social Spotlight: Talkspace and how to build a community of support
May 11, 2020 — Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific… Read More
Social media and journalism: how to effectively reach the public
May 11, 2020 — Social media and journalism are one and the same these days. Perhaps that’s because over 50%… Read More
Instagram ads vs Facebook ads: Which is better for your business?
May 7, 2020 — You’ve got a limited social advertising budget but you don’t know where to drop it: Facebook or Instagram? It’s a… Read More
The most popular custom reporting options in Sprout & how to use them
May 7, 2020 — Data analysis and reporting are becoming increasingly important skills for social media marketers. In fact, social marketers in a hiring… Read More
Social media and politics: 10 best practices for campaigns to know
May 6, 2020 — Like it or not, social media and politics have become inseparable. That’s because so much of our political discourse happens… Read More
Leverage Google My Business posting from Sprout for a stronger online presence
May 6, 2020 — Almost every consumer search starts with Google, which essentially makes your Google My Business listing your digital storefront. Read More