What is influencer marketing: How to develop your strategy
September 17, 2020 — A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems… Read More
Everything you need to know about IGTV
September 16, 2020 — With people spending more time viewing online video, it’s no surprise that Instagram TV has since… Read More
A marketers’ guide to TikTok analytics
September 15, 2020 — While TikTok seems to be the hub for young Millennials and Gen Zers, that doesn’t mean… Read More
Five stats to improve your 2021 marketing strategy
September 14, 2020 — Any social media manager will tell you part of the job is learning how to deal with and adapt to… Read More
Why UX matters for marketers: 8 tips to improve your UX
September 10, 2020 — Chances are you’ve heard that marketers need to create meaningful “experiences” for their customers. Sounds good, right? But what does… Read More
How social listening benefits your organization at four levels
September 9, 2020 — It’s safe to say everyone on the internet has an opinion—and many are comfortable with thinking out loud on social… Read More
Before, during & after: 6 powerful tips to get the most out of a virtual event
September 8, 2020 — Ever experienced this? You attend an amazing conference. Maybe it’s a live, in-person event at a conference center, like in… Read More
Twitch marketing: What it is and how brands can do it right
September 3, 2020 — Trying to wrap your head around Twitch marketing? If so, you’ve got the right idea. Beyond the major social media… Read More
What’s the best way for brands to use Instagram video?
September 2, 2020 — Video is taking over social media at large. And Instagram is no exception. In fact, the average consumer on the… Read More
Unlock success by embracing social media data analysis
September 1, 2020 — By now you should know that social media marketers aren’t only responsible for community management, content creation and building brand… Read More
5 Tips for hosting a successful virtual conference or event
August 31, 2020 — With the COVID-19 pandemic limiting travel and crowded in-person gatherings, virtual conferences and events have replaced… Read More
Navigating call-out culture: What to do when your brand is in the hot seat
August 27, 2020 — Consumers play a major role in shaping the public perception of brands, influencing their actions and holding them accountable—and it’s… Read More
Captivating a global audience: Why social data is the key to your esports marketing strategy
August 26, 2020 — When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd… Read More
How to successfully onboard a new social media team member
August 26, 2020 — So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. It’s… Read More
Understanding Twitter verification in 2020
August 25, 2020 — If you’re active on Twitter, you’ve probably noticed a blue checkmark associated with various accounts. If you’re a brand, business… Read More
How marketing on Reddit works (and how to do it right)
August 25, 2020 — If you’re curious about marketing on Reddit, we totally understand why. After all, Reddit is the epicenter of all things… Read More
What is a brand mission and how to define it
August 24, 2020 — How do you boil down the entirety of your brand’s goals and impact into a few short sentences? This is… Read More
The hashtag isn’t dead. You’re just misusing it.
August 24, 2020 — It’s been 13 years since the founding of the hashtag and marketers are now questioning if… Read More
How to set ecommerce social media up for success
August 20, 2020 — When social media first came onto the scene, it was designed for people to connect to one another. But as… Read More
How to use Facebook Messenger for business
August 19, 2020 — With over 1.3 billion users every month, Messenger can be an invaluable Facebook feature for… Read More