Always On: 4 ways I connect social and business strategy, with prAna’s Brittany Sheppard
December 6, 2019 — Before Social Media Lead Brittany Sheppard joined the team at prAna, the brand hadn’t invested much… Read More
Facebook Group marketing: how to build your community
December 5, 2019 — Facebook Group marketing is going to grow in 2020 and beyond. Why? For starters, Facebook engagement… Read More
How 4 brands optimized their social strategy with Sprout
December 4, 2019 — Managing a brand’s social media presence is no small feat. From regular publishing to social analytics to customer service, today’s… Read More
Tips for marketing to parents from top brands
December 4, 2019 — The digital age has made parenting much different than it used to be. Now there are ads on kids’ games,… Read More
How to manage multiple Instagram accounts for one brand
December 3, 2019 — Instagram is a social media platform that is now synonymous with visual content and storytelling. But not every story your… Read More
Instagram Likes: How to get more and why they still matter
December 2, 2019 — Despite being one of the first social metrics that indicate post performance, Likes on Instagram still stand as a go-to… Read More
10 ways to navigate an extra serving of holiday table talk (with social data)
November 26, 2019 — Thanksgiving is the perfect opportunity to gather, catch up and celebrate with friends and family over a hearty meal. And… Read More
Social Spotlight: Everlane and the Impact of Zero Impact
November 26, 2019 — Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific… Read More
8 Facebook analytics tools to help you rise in the algorithm
November 22, 2019 — Facebook is full of surprises. If you’re a marketer, you know this all too well. The… Read More
How to edge out your competition with market research
November 21, 2019 — Be honest: when’s the last time you conducted market research? If it’s been a while or hasn’t happened… Read More
Your 5-step Pinterest marketing strategy
November 20, 2019 — While Pinterest originally was known for being the go-to site for finding recipes and home decor ideas, there is so… Read More
Organic Instagram growth strategies
November 15, 2019 — In the near decade that Instagram has been around, its feed and app have gone through many iterations. With every… Read More
How to use social media crowdsourcing effectively
November 13, 2019 — A few months back, Jarett Wieselman from Netflix sent out the following tweet asking people what they mean when they… Read More
Social Spotlight: #FreshXIngridNilsen
November 12, 2019 — Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific… Read More
Best Instagram caption ideas for engagement
November 12, 2019 — With its massive user base and image-rich layout, Instagram gives you the perfect platform to visually… Read More
How to make sure you’re marketing to Gen Z the right way
November 11, 2019 — For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at… Read More
How to search your Twitter history and why you want to
November 7, 2019 — When running social media for your business, it’s important to be on top of all aspects of your accounts. This… Read More
12 Ways to use social media for education
November 6, 2019 — There are many different ways to use social media for education. Social media has various uses in the classroom as… Read More
Always On: 4 ways I maximize my bandwidth every day with Sprout Social’s Olivia Jepson
October 29, 2019 — Since joining the social team at Sprout, I’ve grown a lot—both as a social media practitioner and as a creative… Read More
How to design a logo
October 29, 2019 — So you want to design a logo for your company or organization. If you have the resources, our first suggestion… Read More