How Agencies Can Prove the Value of Engagement to Clients
August 18, 2017 — It doesn’t matter what city you live in, the size of the agency you work for or the piece of business you work on—sooner Read more...
#SproutChat Recap: Social Media & Measuring Success
August 18, 2017 — Marketers know that what metrics matter for one brand, aren’t always the same for another. Working in social, it can be tough to effectively Read more...
How Monarch Implemented a Social Strategy That Drives ROI
August 17, 2017 — Monarch has been operating out of the UK since 1968. Since its inception, the airline has centered its business around one core objective: providing Read more...
Scale 1:1 Engagement with Facebook Messenger Chatbots
August 17, 2017 — Facebook chatbots have changed the way consumers and brands interact on the world’s largest social platform. Today, over 100,000 bots are being used on Read more...
Customize Your Profile & Network Reports With Report Builder
August 16, 2017 — Agencies know proving value to their clients is important, and with 80% of companies outsourcing all or part of their social media marketing tactics, Read more...
3 Components of Social ROI Your Brand Is Forgetting About
August 16, 2017 — Most marketers view social as one of two things: an extension of existing customer care efforts or an advertising channel. In order to truly Read more...
Social Media Manager vs. Community Manager: What’s the Difference?
August 16, 2017 — Pop quiz: who matters most when it comes to your social presence? Your followers? The folks whose attention you’re trying to grab? The people sharing Read more...
Twitter Mentions: How to Find, Track & Get More
August 14, 2017 — Tracking Twitter mentions is one of the most effective ways to measure your brand’s presence on the network, as mentions of your brand indicate Read more...
5 Articles I Shared With My Team Last Month
August 11, 2017 — July was an exciting month at Sprout, our social team hosted Sprout Sessions–a live, digital marketing conference that spanned five days and topics ranging Read more...
#SproutChat Recap: Dealing With Internet Trolls
August 11, 2017 — One beautiful thing about social media is that it allows customers to instantly interact with their favorite brands. Unfortunately, that easy-access also means that Read more...
Free Instagram Analytics vs Premium Tools: Pros & Cons
August 10, 2017 — There are a lot of Instagram analytics tools available to give your brand insights into your profiles audience growth, what content works best and other important Read more...
A Quick & Comprehensive Guide to Facebook Remarketing
August 9, 2017 — Struggling with conversions and the ever-growing cart abandonment epidemic? You’re not alone. The attention span of the average visitor on-site is shrinking. Meanwhile, cart Read more...
How to Brilliantly Craft Your Next Social Media Campaign
August 8, 2017 — With some planning and preparation, your next social media campaign can run without any hiccups. There is no right way of executing a marketing Read more...
7 Must-Have Social Media Dashboard Features for Brands
August 7, 2017 — As your business relies more on social media analytics, what are you doing to oversee it? How do you manage insights from each social Read more...
#SproutChat Recap: Leveraging Social Monitoring & Listening
August 4, 2017 — You understand the importance of social media monitoring, but beyond keeping an eye on brand mentions how are you taking advantage of monitoring and social listening Read more...
18 Instagram Stats Every Marketer Should Know for 2017
August 2, 2017 — Instagram is indubitably a top superpower amongst rival social networks LinkedIn, Twitter and even IG’s own parent company, Facebook. As of April 2017, Instagram Read more...
#SproutChat Calendar: Upcoming Topics for August 2017
August 1, 2017 — Summer might be coming to an end, but that doesn’t mean the fun has to stop. This August we’re tackling topics that social media managers Read more...
#NoTwoDays: A Day in the Life of Bruce Floyd of the Florida Gators
August 1, 2017 — In the second installment of our new series, #NoTwoDays, we examine the day of fellow marketer Bruce Floyd, social media manager of the Florida Read more...
18 Must-Try Social Media Tools For 2017 & Beyond
August 1, 2017 — We don’t have to tell you there are a ton of social media tools available today. With platforms like Instagram, Facebook and Twitter becoming Read more...
