The complete guide to social media for small business
Welcome, small business marketers! We’ve been hard at work figuring out the strategies and tools that help small businesses succeed on social media, and we want to share that information with you! Social for Small Business Information Sources Sprout Social’s SMB Sales reps to uncover the most valuable tools, solutions,… Read More
9 essential social media management tools for marketers
August 15, 2019 — If you’ve been in the industry for a while, you’ll know that social media management is no joke. From planning… Read More
AdWords Quality Score: What marketers need to know
August 14, 2019 — As a digital marketer, it’s useful to have all kinds of knowledge in your skills toolkit. At any given time,… Read More
Everything you need to know about social media algorithms
August 13, 2019 — Ah, social media algorithms. For some marketers, they’re like little data puzzles just waiting to be solved. But if you’re… Read More
Strengthen your online reputation with Sprout’s new review management tool
August 12, 2019 — Your online reputation has never been more important for business success. The past few years have seen a… Read More
Creating an online review management strategy
August 1, 2019 — Reviews for local businesses are everywhere. As consumers, we search for opinions and ask our friends for recommendations. From the… Read More
9 skills every social media manager must have
August 1, 2019 — A social media manager can be a marketer, a strategist, a copywriter, a designer, an analyst and a customer service… Read More
Make the most of your Sprout trial
July 31, 2019 — Now that you’ve signed up for your Sprout Social 30-day free trial, you may be wondering: what should I do… Read More
The most important social media metrics to track
July 30, 2019 — From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. On… Read More
How to use Slack: a guide for social savvy businesses
July 26, 2019 — Trying to figure out how to use Slack? Good. It’s totally worth it. Just like it pays to learn the… Read More
130 most important social media acronyms and slang you should know
July 26, 2019 — If you’ve been observing social media conversations, you might have come across a ton of lingo or acronyms that take… Read More
7 essential Instagram metrics to measure performance
July 25, 2019 — As with any marketing strategy, keeping tabs on the performance of your various initiatives is essential, including on Instagram. But… Read More
Project management tools for social media managers
July 25, 2019 — If you’re like the average social media manager, you’ve got a suite of skills and a set of projects… Read More
18 Instagram accounts to follow for brand inspiration
July 24, 2019 — When it comes to social media marketing, you can often get some fresh ideas from looking at what other brands… Read More
What are fake influencers and how can you spot them?
July 23, 2019 — As consumers, we’re often swayed by the opinions of people we consider as experts in the field. We seek out… Read More
5 stats brands need to know to engage Irish & UK consumers
July 18, 2019 — There is no denying the power of brand social media. From raising a brand’s global profile to supplementing research and… Read More
What diversity, equity & inclusion looks like at Sprout Social
July 17, 2019 — Values are an important part of any company’s culture. But having clearly stated values is only part of the equation. Read More
Social media marketing tips for every platform
July 16, 2019 — Both new and well-established brands are using social media to grow their following, generate leads and increase sales. Building a… Read More
The 9 most overlooked benefits of social media
July 15, 2019 — We may be a bit biased when it comes to talking up the benefits of social media, but fortunately, you… Read More
9 social media video ideas that engage customers
July 12, 2019 — The situation is clear: you must create engaging video content on social media. You know you have to draw the… Read More
Instagram marketing: how to establish an effective strategy
July 11, 2019 — If you feel like you don’t quite “get” Instagram marketing, you’re not alone. On the surface, it might seem like… Read More