What is content marketing & why is it important?
July 9, 2020 — Content marketing gets thrown around a lot in the marketing industry as something you need to pay attention to. But… Read More
5 strategies to amplify your Twitter engagement
July 8, 2020 — While having thousands of Twitter followers is great, those numbers don’t mean much if those followers don’t engage with your… Read More
#BrandsGetReal: How brands can lead on social movements
July 7, 2020 — Throughout 2020, brands have been challenged to maintain their social media presence as audiences invest their attention into major social… Read More
5 ways to develop a long-term strategy for diversity, equity & inclusion on social media
July 6, 2020 — As the United States is experiencing the largest social movement in history, it’s become clear that… Read More
Grammar for marketers: how to mind what your brand says
July 6, 2020 — The importance of grammar for marketers can’t be overstated. Sure, you probably haven’t thought much about sentence structure or punctuation… Read More
How to run a successful Instagram contest
July 1, 2020 — There are many reasons you might want to run an Instagram contest, whether you’re looking to quickly grow your online… Read More
Social media managers, you matter now more than ever
June 30, 2020 — The start of the new decade brought on a whole new set of challenges for social media managers. Between COVID-19… Read More
How to bring the in-store experience online with social: An interview with Philz Coffee
June 30, 2020 — Coffee is the start of the day for so many. Meaning coffee brands have a pretty big target audience. Being… Read More
How the University of Newcastle uses Sprout to power their full funnel marketing strategy
June 29, 2020 — These days, you’d be hard pressed to find a university or higher education institution without a presence on social media. Read More
Engineering at Sprout: Building an Android month picker
June 26, 2020 — Note: This article was based on Material Components version 1.2.0-beta01 as of June 1, 2020. In… Read More
Social Spotlight: The Trevor Project and how to establish, evolve and empower your community
June 25, 2020 — Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific… Read More
A crash course for new marketing leaders overseeing social media
June 25, 2020 — Marketing leaders often take a unique path to get to managing a social media team. The journey isn’t always linear:… Read More
Why you need to speed up your social media response time (and how)
June 24, 2020 — Are you responding quickly enough to your customers on social media? Sure, we obviously want to get around to our… Read More
How to deal with (and prevent) a hacked Twitter account
June 23, 2020 — Dealing with a hacked Twitter account can be frustrating. But hey, don’t freak out if it happens to you. From… Read More
How to manage multiple Twitter accounts easily
June 22, 2020 — There may come a time in your social media career where you look at your brand and wonder, “Is it… Read More
What social teams can learn from internal communications about effective COVID-19 messaging
June 18, 2020 — If there’s one thing that’s true, it’s that social marketers know how to roll with the punches. Given how many… Read More
The new Facebook features every marketer should know about
June 18, 2020 — Social media is constantly changing, and so is the way that users interact with it. As a marketer, it’s essential… Read More
7 steps to a successful social media video marketing strategy
June 17, 2020 — Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of… Read More
Everything you need to know about how to get verified on Facebook
June 16, 2020 — As a brand or business, building credibility with your online audience should be part of your overall marketing strategy. Besides… Read More
GDPR and social media: What marketers need to know
June 15, 2020 — Is there a link between GDPR and social media? The short answer is a resounding “yes.” Chances are you’ve heard… Read More