Meet me at the drive-in: How COVID-19 reinvigorated—and reimagined—an American pastime
October 22, 2020 — If you had told me at the beginning of 2020 that it would be the year that reinvigorated the American… Read More
Analytics
• Engagement
• Intermediate
• Marketing
• Media & Entertainment
• Social Media Content
• Using Sprout
Reimagining entertainment and the customer experience with social media
October 21, 2020 — The events of 2020 disrupted the status quo for many industries, but few have been hit as hard as those… Read More
Women in engineering: How I found and started my career as a software engineer
October 21, 2020 — Deciding to study computer science was one of the bravest and hardest things I have done. My family… Read More
Rethinking the Instagram grid: Why curating the perfect layout shouldn’t be your top priority
October 20, 2020 — On Instagram, first impressions are everything. It’s why influencers spend so much time curating their grids and ensuring every post… Read More
Take a stand with your employer brand: Introducing Glassdoor Reviews in Sprout Social
October 20, 2020 — Your employees can make or break the reputation of your company. Similar to researching a vacation or a restaurant with… Read More
YouTube hashtags: How to use hashtags to increase video views
October 19, 2020 — You’ve used hashtags on platforms like Twitter, Instagram,… Read More
Coming soon to Sprout: Instagram messaging, via Facebook’s Messenger API
October 19, 2020 — More than one billion people around the world use Instagram every month for inspiration, connection and… Read More
Sprout Social named to Fortune 100 Best Small and Medium Workplaces in 2020
October 16, 2020 — I’m honored to share that Sprout Social has been named to the Fortune 100… Read More
Analytics
• Beginner
• Engagement
• Intermediate
• Social Listening
• Social Platforms
• Social Strategy
What is brand monitoring and why is it important?
October 15, 2020 — Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. There are more… Read More
Advocacy
• Beginner
• Community Management
• Engagement
• Intermediate
• Social Media Content
• Social Strategy
How to start a brand ambassador program from scratch
October 14, 2020 — You don’t have to look hard to find an up-and-coming brand ambassador program on social media. That’s because modern companies… Read More
9 tips to get the most from your social media video content
October 14, 2020 — TikTok, Reels, streaming services, going live on social—video content is everywhere and for good reason. It’s estimated that the average… Read More
Identify and quickly assist your audience with Sprout Social’s CRM and help desk integrations
October 13, 2020 — Communicating with customers on the front lines is a challenging and nuanced endeavor, especially for social media managers. While customers… Read More
From awareness to acquisition: Creating a content funnel that converts
October 12, 2020 — As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even… Read More
A guide to content ideation & development
October 8, 2020 — There comes a time in every marketing professional’s career where you are just fresh out of ideas. Everything you think… Read More
#AgencyLife in the new year: 6 client retention strategies to help your agency grow
October 7, 2020 — Agencies and businesses alike have experienced their fair share of challenges in 2020. It’s pushed agencies to think outside of… Read More
How to craft an impactful Instagram bio for business
October 7, 2020 — Even though it may seem like a small part of your profile, coming up with the perfect Instagram bio for… Read More
Inside the bubble: How player-generated content fuels awareness for the NBA
October 5, 2020 — If you’re a basketball fan, March 11, 2020 is likely a day you won’t forget. Read More
Social Spotlight: Peloton and how to get your community to speak for itself
October 1, 2020 — Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific… Read More
Social media advertising: how to run a compelling campaign
October 1, 2020 — If you’re still on the fence about social media advertising, we get it. Research shows that one… Read More
Integrating organic and paid for a powerful LinkedIn social media strategy
September 30, 2020 — A lot of social marketers ask, does our brand really need to be on LinkedIn? In short, yes. By the… Read More