Beginner
• Intermediate
• Social Media Advertising
• Social Media Engagement
• Social Media Strategy
Resources for social media advertising & paid social
November 25, 2020 — In a pay-to-play game, social media advertising is a must for brands. Why is it so important? Paid social advertising… Read More
Consumer Goods
• Intermediate
• Retail
• Social Listening
• Social Media Content
• Social Media Strategy
• Social Media Trends
Think big, shop small: How to rev up your small business holiday marketing strategy
November 24, 2020 — The events of 2020 have been far from kind to small businesses, with some reports estimating… Read More
Like everything in 2020, the best Black Friday social media campaigns look different this year
November 23, 2020 — For many, holidays bring out traditions. Halloween? Getting all dressed up for the company party. But, not this year. Thanksgiving?… Read More
Beyond integrations, Sprout’s focus on partnership adds value for our customers
November 19, 2020 — As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships… Read More
Beginner
• Nonprofit
• Retail
• Social Listening
• Social Media Content
• Social Media Trends
• Sports
• Travel & Hospitality
• Twitter
Hello from the outside: Exploring the great outdoors while staying close-to-home
November 19, 2020 — When we kicked off the new decade, people embraced resolutions to travel, exercise and more, just as they do every… Read More
The work isn’t done: Make brand activism more than a moment
November 18, 2020 — “Believe in something. Even if it means sacrificing everything.” Nike and Colin Kaepernick said that in… Read More
Social media video tips & strategies
November 18, 2020 — There are so many elements that go into social media videos including subtitles, length, details and sound. Essentially, you’re trying… Read More
The ultimate guide to LinkedIn analytics for B2B
November 17, 2020 — LinkedIn has evolved into the go-to social network for B2B brands. From finding top-tier talent to flexing your industry influence,… Read More
Social Spotlight: How Airbnb kept the lights on when everyone was home
November 16, 2020 — Overview At the start of the pandemic, the future was dim for Airbnb. The infamous hotel industry disruptor was now… Read More
Video accessibility: How to add YouTube subtitles to your videos
November 12, 2020 — When creating and sharing videos, you want to make sure your content can be consumed by as many people as… Read More
Expert
• Intermediate
• Marketing Disciplines
• Social Media Content
• Social Media Engagement
• Social Media Strategy
How to write a white paper that inspires a year-long content strategy
November 11, 2020 — When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven… Read More
Branded keywords: Why they matter and how to track them
November 9, 2020 — Chances are you’re familiar with the concept of monitoring keywords. From ranking in search results to figuring out how customers… Read More
10 clever ways to improve your Glassdoor presence using Sprout Social
November 6, 2020 — Day in and day out, people are making choices about what to eat, where to shop, what to watch and… Read More
Bring it in: How to build an all-star social media team
October 30, 2020 — It wasn’t long ago when organizations asked themselves if they actually needed a social media presence. Nowadays, however, social media… Read More
What is local SEO and how to improve your local ranking
October 29, 2020 — Word-of-mouth and local advertisements may be a great way to attract customers from your area. But online search can be… Read More
For Halloween 2020, old traditions get a new look to accommodate the pandemic
October 28, 2020 — Like most big events this year, Halloween 2020 is going to look different from years past. As… Read More
Sprout Serves: Our commitment to giving back
October 27, 2020 — Creating equity is about how we engage with the world and the community around us. In that spirit,… Read More
Your guide to social media targeting via Sprout Social
October 26, 2020 — These days, everyone is a publisher. Brands, consumers, businesses and agencies alike are creating digital content at a speed that… Read More
Food & Restaurants
• Intermediate
• Retail
• Review Management
• Review Sites
• Social Media Engagement
• Travel & Hospitality
How to effectively run a multi-location review management strategy
October 22, 2020 — Managing reviews can be a challenge for businesses with a single location, so when you have multiple locations or a… Read More
Meet me at the drive-in: How COVID-19 reinvigorated—and reimagined—an American pastime
October 22, 2020 — If you had told me at the beginning of 2020 that it would be the year that reinvigorated the American… Read More