The complete guide to social media for small business
Welcome, small business marketers! We’ve been hard at work figuring out the strategies and tools that help small businesses succeed on social media, and we want to share that information with you! Social for Small Business Information Sources Sprout Social’s SMB Sales reps to uncover the most valuable tools, solutions,… Read More
Hashtag analytics 101: Using the best hashtags for your social strategy
February 20, 2019 — When it comes to your company’s social media marketing, hashtags are pretty much an essential part of your content strategy. Read More
How to Build the Perfect LinkedIn Company Page
February 18, 2019 — Be honest: when’s the last time you updated your LinkedIn company page? Although the platform may not seem to be… Read More
Drive authentic connection at scale with a sophisticated listening solution
February 13, 2019 — “Your brand is what other people say about you when you’re not in the room.” This slice of Jeff Bezos… Read More
How to survive (and outsmart) the Instagram algorithm in 2019
February 12, 2019 — We need to talk about the Instagram algorithm. And if just seeing the word “algorithm” freaks you out, we get it. Read More
11 chatbot marketing examples to boost your bot strategy
February 11, 2019 — “The bots are coming.” This sort of line has been popular among marketers over the past couple of years. But… Read More
Celebrating agency excellence: our 2018 Partner of the Year
February 5, 2019 — The Sprout agency team and I work with 1,000 agency partners and thousands of agency customers. These social media and… Read More
Social media demographics to drive your brand’s online presence
February 5, 2019 — Understanding the social media demographics of each platform is an essential step to take before determining which platforms make the… Read More
Instagram hacks for brands
January 31, 2019 — Dozens of new features are released on Instagram every year. Not everything is perfect and that’s why these hacks are… Read More
How to build your social media marketing strategy for 2019
January 30, 2019 — Do you have your social media marketing strategy squared away for 2019? If not, we don’t blame you. Because 2018… Read More
How to engage customers on social with brand storytelling
January 25, 2019 — Brand storytelling on social media influences customers by increasing brand awareness, reach and attracting new followers. Your story is how… Read More
9 Instagram analytics tools to help you crush it in 2019
January 10, 2019 — Instagram used to be a black hole in terms of third-party marketing tools. Fast forward to 2019 and times have… Read More
Create your social media campaign plan for 2019 (with editable worksheets)
January 2, 2019 — Welcome to planning season! For social marketers, this is the most exciting time of the year. Oftentimes it’s the most… Read More
3 ways to optimize your visual strategy with Instagram and Pinterest
December 20, 2018 — If a strong visual strategy is key to your business, it’s likely that you’ve spent countless hours – or dollars… Read More
Sprout Social Raises $40.5 Million Series-D Fundraising
December 19, 2018 — Sprout Social, a leading provider of social media marketing, analytics and advocacy solutions for business, today announced $40.5 million… Read More
Cross-network insights to drive your paid strategy
December 18, 2018 — The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are… Read More
A complete calendar of hashtag holidays for 2019
December 17, 2018 — There are hundreds of national, international and world hashtag holidays. Before #NationalMargaritaDay or #NationalPuppyDay—or even social media—nonprofits and global agencies… Read More
Twitter Cards: Everything you need to know
December 16, 2018 — There are more than 330 million monthly active users on Twitter. If that number isn’t significant enough to… Read More
Master the art of social media reporting (with our editable template)
December 14, 2018 — If you’re responsible for your business’ social presence, you might feel a bit under pressure. Totally understandable. Perhaps your boss… Read More