Social media measurement: how to figure out what works
December 16, 2019 — It’s no secret that many marketers still struggle with social media measurement. And this is all despite the wealth of… Read More
What’s next for Sprout Social
December 13, 2019 — We’re excited to share an important milestone for Sprout Social: Today we became a public company! We started Sprout in… Read More
How to get started with LinkedIn ads
December 12, 2019 — You’ve run dozens of ads on Facebook and double that on Google. While that’s all well and… Read More
How to build an effective influencer marketing campaign
December 11, 2019 — Keep believing the hype, fellow brand marketers. Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our… Read More
Sprout Social named one of Glassdoor’s Best Places to Work in 2020
December 11, 2019 — I’m thrilled to announce Sprout Social has been recognized as one of Glassdoor’s Best Places to Work in… Read More
Selling on Instagram: everything you need to know
December 10, 2019 — Businesses shouldn’t be shy about selling on Instagram anymore. Recent Instagram statistics point to the fact… Read More
Social Spotlight: How the ASPCA uses social to inspire action
December 9, 2019 — Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to… Read More
A complete calendar of hashtag holidays for 2020
December 9, 2019 — There are hundreds of national and global hashtag holidays today. But before #NationalCatDay or #EarthDay—or even social media—became a thing,… Read More
Always On: 4 ways I connect social and business strategy, with prAna’s Brittany Sheppard
December 6, 2019 — Before Social Media Lead Brittany Sheppard joined the team at prAna, the brand hadn’t invested much… Read More
Facebook Group marketing: how to build your community
December 5, 2019 — Facebook Group marketing is going to grow in 2020 and beyond. Why? For starters, Facebook engagement… Read More
How 4 brands optimized their social strategy with Sprout
December 4, 2019 — Managing a brand’s social media presence is no small feat. From regular publishing to social analytics to customer service, today’s… Read More
Tips for marketing to parents from top brands
December 4, 2019 — The digital age has made parenting much different than it used to be. Now there are ads on kids’ games,… Read More
How to manage multiple Instagram accounts for one brand
December 3, 2019 — Instagram is a social media platform that is now synonymous with visual content and storytelling. But not every story your… Read More
Instagram Likes: How to get more and why they still matter
December 2, 2019 — Despite being one of the first social metrics that indicate post performance, Likes on Instagram still stand as a go-to… Read More
10 ways to navigate an extra serving of holiday table talk (with social data)
November 26, 2019 — Thanksgiving is the perfect opportunity to gather, catch up and celebrate with friends and family over a hearty meal. And… Read More
Social Spotlight: Everlane and the Impact of Zero Impact
November 26, 2019 — Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific… Read More
8 Facebook analytics tools to help you rise in the algorithm
November 22, 2019 — Facebook is full of surprises. If you’re a marketer, you know this all too well. The… Read More
How to edge out your competition with market research
November 21, 2019 — Be honest: when’s the last time you conducted market research? If it’s been a while or hasn’t happened… Read More
Your 5-step Pinterest marketing strategy
November 20, 2019 — While Pinterest originally was known for being the go-to site for finding recipes and home decor ideas, there is so… Read More
Organic Instagram growth strategies
November 15, 2019 — In the near decade that Instagram has been around, its feed and app have gone through many iterations. With every… Read More