Sprout Social stands with the Black community
June 10, 2020 — “We want our lives to be valued. We want protection. We want what is promised to all of us. Our… Read More
A message to our community: an open letter from Black@Sprout
June 2, 2020 — A note from the authors: Our Black@Sprout Business Resource group wrote this open letter and shared it with our team… Read More
What to do with your 2020 social strategy now
May 29, 2020 — 2020 kicked off a new decade with an entirely new way of life and set of rules for everyone. As… Read More
Why digital literacy matters for marketers
May 29, 2020 — Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the… Read More
How to use the Instagram swipe up feature in your Stories
May 28, 2020 — If you’re looking to get even more out of your Instagram presence, the Instagram swipe up feature is a great… Read More
How to create, manage and report on social media campaigns in Sprout
May 28, 2020 — Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance… Read More
Social Spotlight: Visa and how to pivot with empathy during a crisis
May 27, 2020 — Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to… Read More
The social media marketer’s guide to YouTube marketing
May 26, 2020 — With 2 billion unique users watching 1 billion hours of video every day, YouTube offers an… Read More
How to use emoji in marketing to drive engagement
May 21, 2020 — They say that a picture is worth a thousand words. Using images in your marketing campaigns can communicate a lot… Read More
How to build a seamless social media approval process
May 20, 2020 — Reality check: social media is rarely a “solo act” for businesses today. From content creation to distribution and beyond, collaboration… Read More
What’s next? 10 actions every social marketer needs to take today
May 18, 2020 — Pivot, iterate, adapt. Marketers all around the world have had to embrace these actions as they learn about what’s next… Read More
A look ahead: Examining the shifts in the COVID-19 conversation
May 18, 2020 — For brands and consumers alike, a return to normal is unlikely to occur any time soon. As of May 5,… Read More
Industry benchmarks to inform your social media presence
May 15, 2020 — You know what’s unique about your brand, but in a crowded social landscape, it’s a constant challenge to find the… Read More
How to improve your social media engagement
May 14, 2020 — How is it that you can post so often with seemingly good content but people just aren’t engaging with it?… Read More
How to leverage social data to be a world-class agency
May 13, 2020 — Every agency, big or small, full-service or boutique, attracts and acquires clients because of their unparalleled experience and ability to… Read More
How to sell on Pinterest: A step-by-step guide for brands
May 12, 2020 — What started out as a platform for finding new recipes and DIY ideas has turned into a major shopping search… Read More
Social Spotlight: Talkspace and how to build a community of support
May 11, 2020 — Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific… Read More
Social media and journalism: how to effectively reach the public
May 11, 2020 — Social media and journalism are one and the same these days. Perhaps that’s because over 50%… Read More
Instagram ads vs Facebook ads: Which is better for your business?
May 7, 2020 — You’ve got a limited social advertising budget but you don’t know where to drop it: Facebook or Instagram? It’s a… Read More
The most popular custom reporting options in Sprout & how to use them
May 7, 2020 — Data analysis and reporting are becoming increasingly important skills for social media marketers. In fact, social marketers in a hiring… Read More