Social Spotlight: Visa and how to pivot with empathy during a crisis
May 27, 2020 — Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to… Read More
The social media marketer’s guide to YouTube marketing
May 26, 2020 — With 2 billion unique users watching 1 billion hours of video every day, YouTube offers an… Read More
How to use emoji in marketing to drive engagement
May 21, 2020 — They say that a picture is worth a thousand words. Using images in your marketing campaigns can communicate a lot… Read More
How to build a seamless social media approval process
May 20, 2020 — Reality check: social media is rarely a “solo act” for businesses today. From content creation to distribution and beyond, collaboration… Read More
What’s next? 10 actions every social marketer needs to take today
May 18, 2020 — Pivot, iterate, adapt. Marketers all around the world have had to embrace these actions as they learn about what’s next… Read More
A look ahead: Examining the shifts in the COVID-19 conversation
May 18, 2020 — For brands and consumers alike, a return to normal is unlikely to occur any time soon. As of May 5,… Read More
Industry benchmarks to inform your social media presence
May 15, 2020 — You know what’s unique about your brand, but in a crowded social landscape, it’s a constant challenge to find the… Read More
How to improve your social media engagement
May 14, 2020 — How is it that you can post so often with seemingly good content but people just aren’t engaging with it?… Read More
How to leverage social data to be a world-class agency
May 13, 2020 — Every agency, big or small, full-service or boutique, attracts and acquires clients because of their unparalleled experience and ability to… Read More
How to sell on Pinterest: A step-by-step guide for brands
May 12, 2020 — What started out as a platform for finding new recipes and DIY ideas has turned into a major shopping search… Read More
Social Spotlight: Talkspace and how to build a community of support
May 11, 2020 — Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific… Read More
Social media and journalism: how to effectively reach the public
May 11, 2020 — Social media and journalism are one and the same these days. Perhaps that’s because over 50%… Read More
Instagram ads vs Facebook ads: Which is better for your business?
May 7, 2020 — You’ve got a limited social advertising budget but you don’t know where to drop it: Facebook or Instagram? It’s a… Read More
The most popular custom reporting options in Sprout & how to use them
May 7, 2020 — Data analysis and reporting are becoming increasingly important skills for social media marketers. In fact, social marketers in a hiring… Read More
Leverage Google My Business posting from Sprout for a stronger online presence
May 6, 2020 — Almost every consumer search starts with Google, which essentially makes your Google My Business listing your digital storefront. Read More
8 stats that demonstrate how social drives business growth
May 5, 2020 — When marketing practitioners and their bosses align on goals for social, they can unlock social’s potential as a true driver… Read More
Behind the scenes of Sprout Sessions Digital 2020: How we use social to promote digital events
May 4, 2020 — In a COVID-19 world where all in-person events and plans have been cancelled, companies are looking… Read More
How to set up social media automation to save serious time
May 4, 2020 — Let’s be honest: social media can feel like a total time-sink sometimes. This is especially true as social managers take… Read More
Connecting creatively with your community: Introducing Sprout Social’s Dropbox integration
May 4, 2020 — Seeing is believing. If you think sharing images and videos on social media earns you more credibility with your audience,… Read More
Data visualization: What it is and how it adds value to marketing
April 30, 2020 — The abundance of data can be a bane as much as it is a boon. While marketers now have plenty… Read More