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Social Media Analytics

Browse the latest insights, updates and resources on metrics and reporting, and learn more about Sprout’s social media analytics tools.

Featured

Categories
- Social Media Analytics
The social media metrics to track in 2024 (and why)
Published on April 11, 2024 Reading time 20 minutes
Categories
- Social Media Analytics
- Social Media Strategy
20 of the best social media analytics tools for your brand in 2024
Published on June 17, 2024 Reading time 12 minutes
Categories
- Instagram
- Social Media Analytics
Instagram data: How to examine your performance
Published on April 5, 2021 Reading time 8 minutes

All Social Media Analytics

Categories
- Social Listening
- Social Media Analytics
12 of the best Twitter (X) management tools for your brand
Published on September 30, 2024 Reading time 6 minutes
Categories
- Competitive Strategies
- Social Media Analytics
How to perform a social media competitive analysis (+ free template)
Published on September 30, 2024 Reading time 15 minutes
Categories
- Facebook
- Social Media Analytics
Facebook monitoring made easy: A guide for social marketers
Published on September 26, 2024 Reading time 8 minutes
Categories
- AI
- Social Media Analytics
7 AI tools for data analytics: A marketer’s guide
Published on September 25, 2024 Reading time 6 minutes
Categories
- Social Listening
- Social Media Analytics
What is brand monitoring and why is it important? [+ tools]
Published on September 23, 2024 Reading time 10 minutes
Categories
- Social Media Analytics
- Social Media Engagement
Social media conversion: 10 Ways to boost your conversion rate
Published on September 23, 2024 Reading time 7 minutes
Categories
- Influencers
- Social Media Analytics
5 influencer marketing KPIs to measure your next campaign
Published on September 19, 2024 Reading time 7 minutes
Categories
- Other Platforms
- Social Media Analytics
How brands and partners use the Sprout Social API
Published on September 19, 2024 Reading time 7 minutes
Categories
- Facebook
- Social Media Analytics
How to use Facebook audience insights for more effective targeting
Published on September 13, 2024 Reading time 8 minutes
Categories
- Social Media Analytics
- Social Media Publishing
30 TikTok tools to skyrocket your growth
Published on September 10, 2024 Reading time 13 minutes
Categories
- Instagram
- Social Media Analytics
12 essential Instagram metrics to measure performance in 2024
Published on September 5, 2024 Reading time 12 minutes
Categories
- All Social Media
- Social Media Analytics
Social media is the new search engine. Are you ready?
Published on August 29, 2024 Reading time 11 minutes
Categories
- Social Media Analytics
- Social Media Strategy
10 Sprout social media reports
Published on August 29, 2024 Reading time 9 minutes
Categories
- Social Media Analytics
- Social Media Content
We need to talk more about follower retention on social
Published on August 26, 2024 Reading time 5 minutes
Categories
- Social Listening
- Social Media Analytics
9 key social media listening metrics every marketer needs to know in 2024
Published on August 19, 2024 Reading time 7 minutes
Categories
- Social Media Analytics
- Social Media Strategy
Hashtag analytics: Your complete guide to tracking hashtag performance
Published on August 14, 2024 Reading time 7 minutes
Categories
- Facebook
- Social Media Analytics
Facebook reach: What it is and how to increase yours quickly
Published on August 9, 2024 Reading time 8 minutes
Categories
- Social Media Analytics
- Social Media Strategy
Plan, launch, report: How to create a campaign performance report
Published on August 1, 2024 Reading time 6 minutes
Categories
- Instagram
- Social Listening
How to Analyze Competitors on Instagram to Reach Your Goals
Published on July 16, 2024 Reading time 9 minutes
Categories
- Template
- Leveling Up
Social Media Scorecard Templates to Keep Your C-Suite Informed
Categories
- All Career Growth
- Social Listening
The top 8 Twitter (X) monitoring tools you need to know about in 2024
Published on July 10, 2024 Reading time 6 minutes

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