5 Social Media Best Practices Every Marketer Must Follow
April 24, 2017 — Possibly the biggest goal for marketers is to be seen and trusted by audiences. And most marketers today will admit… Read More
Analytics
Social media measurement and reporting is ever evolving. Browse the latest insights, updates and resources on ROI, and learn more about Sprout’s social media analytics tools.
Complete Guide to Hashtag Analytics
April 17, 2017 — Tracking social media activity is one of the biggest struggles companies have faced since the early stages of social media… Read More
Instagram Analytics Guide: How to Pull & Examine Your Data
March 20, 2017 — Gone are the days of posting to Instagram, crossing your fingers and hoping for the best. With algorithmic changes and… Read More
Social Media Demographics to Inform a Better Segmentation Strategy
March 6, 2017 — The best marketers you’ll come across don’t sleep until they have a better idea on their audience and segmentation strategy. Read More
9 Tips on How to Get More Subscribers: A YouTube Guide
February 15, 2017 — Just like any other social network, YouTube has its own space for businesses to create communities. With Instagram, Facebook and… Read More
Ultimate Guide to Measuring Social Media ROI
February 6, 2017 — Social media ROI is one of the most heavily debated topics in the online marketing world. Why? Because measuring the… Read More
How to Use Social Listening to Find Qualified Sales Leads
January 25, 2017 — Social media is great for branding and customer service, but don’t overlook its value for lead generation as well. Read More
5 Highly Effective Hashtag Tracking Methods
January 23, 2017 — Hashtags are much more than just a way to make Tweets and Instagram posts more entertaining. You’ve probably seen your… Read More
UTM Tracking: The Major Key of Social ROI
January 18, 2017 — What if we told you there’s a free way to prove the value of the links you share on social?… Read More
How to Track & Analyze Branded Keywords
January 17, 2017 — When you think of keywords, the first thing that probably comes to mind is the phrases people search when trying… Read More
How to Measure Social Media Success for Your Brand
December 13, 2016 — Learning how to measure social media success all begins with your core goals and what your business wants to achieve. Read More
7 Tips to Optimize Your Social Media Conversions
November 22, 2016 — We know how powerful social media can be for branding. It’s one of the most effective ways to reach the… Read More
How to Analyze Twitter Followers Effectively
October 12, 2016 — Having thousands of followers is great, but unless you’re able to keep them engaged it’s irrelevant. You need to… Read More
How to Analyze What Works for Your Audience
September 27, 2016 — The key to driving engagement and growing a social media following is knowing what your audience wants to see. To… Read More
How to Analyze Twitter Data
September 22, 2016 — With a 140-character limit, it’s easy to think of Twitter as a basic platform. But the fact of the matter… Read More
How to View & Measure Your Tweet Activity
August 1, 2016 — How well are your Tweets performing? Unfortunately a lot of businesses don’t know the answer to this question because they aren’t… Read More
How to Successfully Mine Your Social Media Data
June 22, 2016 — In grade school, our math teachers constantly told us to “show our work.” That same sentiment still rings true for… Read More
5 Indispensable Habits of a Social Media Analyst
June 6, 2016 — Social media has become such a critical aspect for businesses that many of you have considered hiring a social media… Read More
#SproutChat Recap: How to Analyze Your Competitors
May 20, 2016 — Successful professionals often promote the importance of focusing on your own company’s marketing efforts rather than those of your competitors. Sure, this is… Read More
Guide to URL Shortening and Tracking for Social Media
May 17, 2016 — You put so much effort into creating great content that when something you share on social media doesn’t get a… Read More