Social Media Analytics

Browse the latest insights, updates and resources on metrics and reporting, and learn more about Sprout’s social media analytics tools.

Featured

Categories
- Social Media Analytics
Social media analytics: The complete guide
Published on March 19, 2025 Reading time 8 minutes
Categories
- Social Media Analytics
The social media metrics to track in 2025 (and why)
Published on June 26, 2025 Reading time 23 minutes
Categories
- Social Media Analytics
- Social Media Strategy
Hashtag analytics: Your complete guide to tracking hashtag performance
Published on April 2, 2025 Reading time 13 minutes

All Social Media Analytics

Categories
- Instagram
- Social Listening
Instagram social listening: Transform your brand’s strategy
Published on November 22, 2024 Reading time 9 minutes
Categories
- Social Media Analytics
- Social Media Engagement
How to use Twitter hashtags: Find trending X hashtags [2025]
Published on November 20, 2024 Reading time 8 minutes

Reimagine Social Media for Business Growth

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Categories
- Influencers
- Social Media Analytics
Earned media value: How to calculate it and what to look out for in the calculating process
Published on November 20, 2024 Reading time 4 minutes
Categories
- Social Media Analytics
- Social Media Engagement
Share of voice: What it is and how to measure it
Published on November 18, 2024 Reading time 10 minutes
Categories
- Facebook
- Social Media Analytics
16 Facebook metrics every brand needs to track for success
Published on November 11, 2024 Reading time 12 minutes
Categories
- All Career Growth
- Leveling Up
6 skills social media analysts need in 2025 and beyond
Published on November 7, 2024 Reading time 9 minutes
Categories
- Competitive Strategies
- Facebook
How to conduct a Facebook competitor analysis report [plus template]
Published on October 21, 2024 Reading time 9 minutes
Categories
- Instagram
- Social Media Analytics
Instagram automation: Maximizing efficiency without losing the human touch
Published on October 14, 2024 Reading time 8 minutes
Categories
- Social Listening
- Social Media Analytics
12 of the best Twitter (X) management tools for your brand
Published on September 30, 2024 Reading time 6 minutes
Categories
- Facebook
- Social Media Analytics
Facebook monitoring made easy: A guide for social marketers
Published on September 26, 2024 Reading time 8 minutes
Categories
- AI
- Social Media Analytics
7 AI tools for data analytics: A marketer’s guide
Published on September 25, 2024 Reading time 6 minutes
Categories
- Social Listening
- Social Media Analytics
What is brand monitoring and why is it important? [+ tools]
Published on September 23, 2024 Reading time 10 minutes
Categories
- Social Media Analytics
- Social Media Engagement
Social media conversion: 10 Ways to boost your conversion rate
Published on September 23, 2024 Reading time 7 minutes
Categories
- Influencer Marketing
- Influencers
5 influencer marketing KPIs to measure your next campaign
Published on September 19, 2024 Reading time 7 minutes
Categories
- Other Platforms
- Social Media Analytics
How brands and partners use the Sprout Social API
Published on September 19, 2024 Reading time 7 minutes
Categories
- Facebook
- Social Media Analytics
How to use Facebook audience insights for more effective targeting
Published on September 13, 2024 Reading time 8 minutes
Categories
- Social Media Analytics
- Social Media Marketing
30 TikTok tools to skyrocket your growth
Published on September 10, 2024 Reading time 13 minutes
Categories
- All Social Media
- Social Media Analytics
Social media is the new search engine. Are you ready?
Published on August 29, 2024 Reading time 11 minutes
Categories
- Social Media Analytics
- Social Media Strategy
10 Sprout social media reports
Published on August 29, 2024 Reading time 9 minutes
Categories
- Instagram
- Social Media Analytics
10 steps to performing a successful Instagram audit
Published on August 28, 2024 Reading time 11 minutes

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