Ultimate Guide to Measuring Social Media ROI
February 6, 2017 — Social media ROI is one of the most heavily debated topics in the online marketing world. Why? Because measuring the… Read More
Analytics
Social media measurement and reporting is ever evolving. Browse the latest insights, updates and resources on ROI, and learn more about Sprout’s social media analytics tools.
How to Use Social Listening to Find Qualified Sales Leads
January 25, 2017 — Social media is great for branding and customer service, but don’t overlook its value for lead generation as well. Read More
5 Highly Effective Hashtag Tracking Methods
January 23, 2017 — Hashtags are much more than just a way to make Tweets and Instagram posts more entertaining. You’ve probably seen your… Read More
UTM Tracking: The Major Key of Social ROI
January 18, 2017 — What if we told you there’s a free way to prove the value of the links you share on social?… Read More
How to Track & Analyze Branded Keywords
January 17, 2017 — When you think of keywords, the first thing that probably comes to mind is the phrases people search when trying… Read More
How to Measure Social Media Success for Your Brand
December 13, 2016 — Learning how to measure social media success all begins with your core goals and what your business wants to achieve. Read More
7 Tips to Optimize Your Social Media Conversions
November 22, 2016 — We know how powerful social media can be for branding. It’s one of the most effective ways to reach the… Read More
How to Analyze Twitter Followers Effectively
October 12, 2016 — Having thousands of followers is great, but unless you’re able to keep them engaged it’s irrelevant. You need to… Read More
How to Analyze What Works for Your Audience
September 27, 2016 — The key to driving engagement and growing a social media following is knowing what your audience wants to see. To… Read More
How to Analyze Twitter Data
September 22, 2016 — With a 140-character limit, it’s easy to think of Twitter as a basic platform. But the fact of the matter… Read More
How to View & Measure Your Tweet Activity
August 1, 2016 — How well are your Tweets performing? Unfortunately a lot of businesses don’t know the answer to this question because they aren’t… Read More
How to Successfully Mine Your Social Media Data
June 22, 2016 — In grade school, our math teachers constantly told us to “show our work.” That same sentiment still rings true for… Read More
5 Indispensable Habits of a Social Media Analyst
June 6, 2016 — Social media has become such a critical aspect for businesses that many of you have considered hiring a social media… Read More
#SproutChat Recap: How to Analyze Your Competitors
May 20, 2016 — Successful professionals often promote the importance of focusing on your own company’s marketing efforts rather than those of your competitors. Sure, this is… Read More
Guide to URL Shortening and Tracking for Social Media
May 17, 2016 — You put so much effort into creating great content that when something you share on social media doesn’t get a… Read More
9 Ways Social Media Measurement Can Improve Your Marketing Strategy
March 30, 2016 — Do you know how effective you are with social media marketing? Are your Twitter and Instagram accounts resulting in… Read More
Video: Building a Smarter Strategy Through Social Listening
March 25, 2016 — As the term social media listening grows in popularity, it can be hard to break free from the buzzword… Read More
2016 Social Media Madness Bracket Predictions
March 17, 2016 — It’s March and that means two things–spring is in the air and college basketball is about to take over. According… Read More
Turning Social Data Into Actionable Business Results
February 23, 2016 — Traditional market research is often conducted through surveys, polls and focus groups. These techniques are proven, viable solutions… Read More
28 Social Media Statistics Every Marketer Should Know
February 22, 2016 — Social media is a much more analytical channel than some may think, and there are a ton of statistics you should… Read More
