A social management solution to create real connection

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A social marketer’s no. 1 challenge is proving ROI

Return on investment is the top concern for six-in-ten of social marketers.

This makes sense for two reasons: Marketers aren’t meeting the full needs of their social audience with both brand awareness and consideration content; and they’re defining ROI incorrectly to begin with.

With Sprout, you can redefine ROI from the top and underscore the true value of social.

Source: Sprout Social Index, Q2 2018

Don’t just manage your brand’s social media efforts - optimize them for long-term value

Social is no longer just a communication channel. It’s an opportunity to create real connection with your audience - and to future-proof your brand.

Content planning & publishing

Map your content themes against brand initiatives, see a holistic view of your publishing plans and leverage Sprout’s proprietary send-time optimization technology to deliver across platforms.

Learn more about content planning & publishing ›

Campaign & conversation management

Monitor, prioritize, collaborate and respond to incoming messages from a unified inbox to track campaign engagement, build customer relationships and generate advocacy.

Learn more about monitoring & campaign management ›

Measurement &

Optimize your marketing strategy with access to rich social data, powerful trend analysis and customized reporting tools to measure and drive performance for your organization.

Learn more about measurement & optimization ›

Sprout helps marketers deliver more efficient, collaborative and effective campaigns on social

Customers are optimizing their social efforts with Sprout’s time-saving workflow tools,detailed campaign management and powerful publishing optimizations.

Sprout is the glue that holds our social media ecosystem together. It’s a global view of what’s happening across campus. I feel more in touch with what’s going on.

Tim Ciegleske
Director of Social Media, Marquette University

Create real connection with best-in-class social media management software

Discover a scalable, powerful way to optimize your social marketing efforts and become a brand whose performance metrics ladder up to prove true social ROI.

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