Q2 2026 Product Updates
Product updates moving social forward
Explore the product innovations built to drive unmistakable business impact. Set up a 1:1 walkthrough to discover how the latest updates turn your social efforts into strategic wins.
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Power Social Intelligence across your entire business
Transform raw social data into executive-ready strategy with Trellis, the agentic AI engine built to power your most critical workflows.
Command social strategy with conversational AI
Analyze signals and drive action in Listening, Smart Inbox, Publishing and Reporting. Trellis brings intelligence to wherever you work.
Scale your impact with custom AI in Trellis Studio
Design and personalize templates to automate complex, multi-step tasks tailored to your unique goals.
All Plans
Build community on brand-owned subreddits
Respond to subreddit posts and comments to answer questions, build rapport and provide timely customer support.
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NewsWhip
Lead the conversation with Reddit-powered predictions
Pivot your strategy based on Reddit signals with NewsWhip’s predictive engine—keeping you ahead of the conversation.
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All Plans
Scale brand authority with Reddit publishing
Schedule posts to your subscribed subreddits to build trust and boost discoverability across answer engines.
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Influencer Marketing
Stop manual creator vetting with AI-powered insights
Analyze years of creator audio and visual content with the depth, specificity and context required to protect your brand.
Coming soon
Influencer Marketing
Simplify global payments for creator campaigns
Select your preferred partner, manage every payout from a single dashboard and automate tax documentation.
Coming soon
All Plans
Reach and engage younger audiences on Snapchat
Publish Snapchat content from Sprout to build connections with Gen Z and millennial audiences in one centralized workflow.
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All Plans
Command the conversation on TikTok
Centralize TikTok ad and organic comments in the Smart Inbox to maintain a 360-degree view of every audience interaction.
Coming soon
Listening
Optimize your TikTok strategy
Uncover deeper audience insights and refine your TikTok presence with new brand hashtag data.
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All Plans
Streamline publishing workflows with Canva
Publish social posts faster by importing Canva designs directly from the Compose window.
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All Plans
Drive engagement and revenue with tags for Instagram Reels
Tag users and products in Instagram Reels from Sprout to shorten the path to purchase and boost discoverability.
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NewsWhip
Stay ahead of what’s breaking on Bluesky
Detect emerging issues and follow momentum with Bluesky signals to catch stories before they go mainstream.
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Employee Advocacy
Amplify brand reach with targeted content for teams
Let employees join relevant teams and access curated content specific to their role and region.
Learn moreGo beyond the product snapshots to see how these features really work
Get your walkthrough
Sprout helps us craft insightful takeaways about the pulse of our customers on social. We understand their pain points and what resonates with them.”
Brian Burnham, Brand Manager
Lemonade
Stream the latest Breaking Ground event
Breaking Ground offers an inside look at Sprout’s newest innovations, told by the people who build them and the brands who put them into action.
See your soon-to-be favorite updates in a personalized walkthrough
Dive into the product updates you’re most interested in and discuss the best ways to roll out new capabilities on your team.