Drive strategic decision-making with social media analytics
Inform your business strategy with social listening
Save time and stop second-guessing. Speed up data collection, prove ROI and inform strategy using Sprout Social.
Understand the “why” behind the “what.” Uncover actionable insights, overcome competitors and improve brand health using Sprout Social.Request a Demo
Understand what’s happening today to plan for tomorrow
Access the metrics without the mess
Compiling data shouldn’t hinder you from capitalizing on it. Eliminate time-consuming manual processes in favor of automated, presentation-ready reports.
Inspire confidence, not confusion
Metrics are worthless without meaning. Quickly gather and explore detailed data to measure results, demonstrate impact and influence decision making.
Streamline social analytics
Measure the metrics that matter from day one using Sprout’s easy-to-understand toolset. Learn to extract actionable insights right away with comprehensive training and education materials.
See the big picture
Maintain complete oversight of all connected social profiles from one location. Save time with a suite of user-friendly, customizable reporting options that scale with your business.
Gain competitive advantage
Compare your performance on social to your competitors' to find new opportunities. Find and filter historical data quickly to benchmark results.
Enhance your social strategy
Craft effective paid and organic campaigns powered by social data. Quickly access integrated publishing and engagement tools alongside analytics to put insights into action.
Analytics by network
Examine Facebook Page impressions, Fan growth and paid and organic content performance. Understand industry averages and directly compare competitor data to your own.See more Facebook tools
View aggregate post stats by Twitter profile as well as top-performing paid and organic Tweets. Plan and analyze campaigns using comprehensive keyword, trend and hashtag reports.See more Twitter tools
Track Instagram Stories impact and guide content based on sent message results. Measure follower growth, engagement, hashtag trends, conversions and paid content performance.See more Instagram tools
Analyze audience growth, demographics, engagement and impressions across LinkedIn Company Pages. Compare paid versus organic performance to inform advertising spend.See more LinkedIn tools
Utilize URL tracking to measure website traffic from Pinterest. Assess profile-level Pinterest analytics data and identify high-performing Pins.See more Pinterest tools
See the full picture to analyze the health and success of your entire social strategy with cross-network paid and organic reports that seamlessly blend profile and content metrics across multiple profiles and channels.
Analytics for everyone
Analytics for everyone
Access a high-level overview of performance across all connected profiles to quickly evaluate social growth.
Access an overview of your inbound and outbound tagged messages to easily analyze volume, performance patterns and campaign effectiveness.
Sent Messages Report
Analyze cross-channel performance at the post level to understand what resonates and why.
Track competitor performance across social to benchmark against your own and to identify new opportunities in your industry.
Paid Performance Report
Evaluate social advertising across channels and audiences to identify top-performing campaigns and optimize future ad spend.
Team and Task Performance Reports
See how quickly and how often individual users reply to social messages and complete assigned tasks to measure team productivity and improve customer care.
Dive deeper and define your story with Premium Analytics
Create custom reports specific to your business needs to easily track your most valued social data.
Access more than 150 new metrics across owned and paid media to prove social ROI.
Interactive Charts & Graphs
Determine how metrics are visually displayed in reports to illuminate social insights.
Choose and save which metrics are included in reports to evaluate performance based on your specific business goals.
Filter based on tags, content and message type to spotlight the metrics that matter most for different pieces of content.
Compare and contrast data across customized timeframes unique to your business to benchmark performance.
Efficiently managing 43 markets on LinkedIn
American City Business Journals uses Sprout’s analytics tools to inform content strategy and optimize performance.See how
8 ways to boost your social media conversion rate
If you’re struggling to prove ROI or want to generate more customers from social media, you need to look at your social conversion strategy.View now
Hashtag analytics 101: Using the best hashtags for your social strategy
Understanding hashtag analytics is essential to social strategy. Find out how to use and track them for your campaigns.View now