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Analytics Tools

Drive strategic decision-making with social media analytics

Inform your business strategy with social listening

Save time and stop second-guessing. Speed up data collection, prove ROI and inform strategy using Sprout Social.

Understand the “why” behind the “what.” Uncover actionable insights, overcome competitors and improve brand health using Sprout Social.

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Understand what’s happening today to plan for tomorrow

Access the metrics without the mess

Compiling data shouldn’t hinder you from capitalizing on it. Eliminate time-consuming manual processes in favor of automated, presentation-ready reports.

Inspire confidence, not confusion

Metrics are worthless without meaning. Quickly gather and explore detailed data to measure results, demonstrate impact and influence decision making.

Streamline social analytics


Onboard easily

Measure the metrics that matter from day one using Sprout’s easy-to-understand toolset. Learn to extract actionable insights right away with comprehensive training and education materials.


See the big picture

Maintain complete oversight of all connected social profiles from one location. Save time with a suite of user-friendly, customizable reporting options that scale with your business.


Gain competitive advantage

Compare your performance on social to your competitors' to find new opportunities. Find and filter historical data quickly to benchmark results.


Enhance your social strategy

Craft effective paid and organic campaigns powered by social data. Quickly access integrated publishing and engagement tools alongside analytics to put insights into action.


Show business results

Directly tie social activity to business results. Demonstrate the value of social to all stakeholders, colleagues and clients alike, in a format everyone can understand.

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Analytics by network


Examine Facebook Page impressions, Fan growth and paid and organic content performance. Understand industry averages and directly compare competitor data to your own.

See more Facebook tools


View aggregate post stats by Twitter profile as well as top-performing paid and organic Tweets. Plan and analyze campaigns using comprehensive keyword, trend and hashtag reports.

See more Twitter tools


Track Instagram Stories impact and guide content based on sent message results. Measure follower growth, engagement, hashtag trends, conversions and paid content performance.

See more Instagram tools


Analyze audience growth, demographics, engagement and impressions across LinkedIn Company Pages. Compare paid versus organic performance to inform advertising spend.

See more LinkedIn tools


Utilize URL tracking to measure website traffic from Pinterest. Assess profile-level Pinterest analytics data and identify high-performing Pins.

See more Pinterest tools


See the full picture to analyze the health and success of your entire social strategy with cross-network paid and organic reports that seamlessly blend profile and content metrics across multiple profiles and channels.

Analytics for everyone

What's included

Core features

Group Report

Access a high-level overview of performance across all connected profiles to quickly evaluate social growth.

Tag Report

Access an overview of your inbound and outbound tagged messages to easily analyze volume, performance patterns and campaign effectiveness.

Sent Messages Report

Analyze cross-channel performance at the post level to understand what resonates and why.

Competitor Reports

Track competitor performance across social to benchmark against your own and to identify new opportunities in your industry.

Paid Performance Report

Evaluate social advertising across channels and audiences to identify top-performing campaigns and optimize future ad spend.

Team and Task Performance Reports

See how quickly and how often individual users reply to social messages and complete assigned tasks to measure team productivity and improve customer care.

Dive deeper and define your story with Premium Analytics

Report Builder

Create custom reports specific to your business needs to easily track your most valued social data.

Additional Insights

Access more than 150 new metrics across owned and paid media to prove social ROI.

Interactive Charts & Graphs

Determine how metrics are visually displayed in reports to illuminate social insights.

Selectable Metrics

Choose and save which metrics are included in reports to evaluate performance based on your specific business goals.

Advanced Filtering

Filter based on tags, content and message type to spotlight the metrics that matter most for different pieces of content.

Custom Comparison

Compare and contrast data across customized timeframes unique to your business to benchmark performance.

Additional resources

Efficiently managing 43 markets on LinkedIn

American City Business Journals uses Sprout’s analytics tools to inform content strategy and optimize performance.

See how

8 ways to boost your social media conversion rate

If you’re struggling to prove ROI or want to generate more customers from social media, you need to look at your social conversion strategy.

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Hashtag analytics 101: Using the best hashtags for your social strategy

Understanding hashtag analytics is essential to social strategy. Find out how to use and track them for your campaigns.

View now