Analyze & Report with Social Media Analytics
Drive strategic decision-making across the business with meaningful insights from social data and analytics.Start Your Free Trial
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Social Media Analytics Tools to Market at the Speed of Social
Social media is a marketer’s fastest feedback loop. The savviest marketers leverage social media analytics tools and data to inform strategic marketing efforts.
Make sure you’re effectively monitoring your brand’s performance and analyzing social data to equip your team to efficiently market at the speed of social.
Make informed strategic decisions that have real business impact with standard, premium and custom reports.
Uncover deeper business insights through access to operational analytics and social data tailored to your needs.
Integrate key social metrics into internal systems or reporting dashboards for extended analysis.
Reporting Suite Includes
Social Media Reporting Across Networks & Profiles
Twitter Official Partner
for Engagement & Publishing
Facebook Marketing Partner
for Management & Insights
Instagram Partner Program
for Community Management
LinkedIn Marketing Partner
for Community Management
Tap Into Facebook Insights
Quickly get a feel for Page impressions, Fan growth and how your Facebook content is performing with intuitive, interactive reports.
Compare Facebook Pages
Gain insight to industry averages and directly compare competitor’s data with dedicated competitive analysis reporting.More on Facebook Analytics
Identify Your Best Twitter Content
View aggregate post stats by Twitter profile, including clicks, reach and engagement, as well as top performing Tweets.
Analyze Twitter Strategy
Plan and analyze historical or current Twitter campaigns using Twitter keyword, trends and hashtag reports.More on Twitter Analytics
Powerful Instagram Analytics Tools
Measure follower growth, analyze engagement ratios and dig deeper into trends in your hashtag usage and the resulting audience engagement.
Understand What Resonates
Share content then use the Sent Messages Report to inform and support your content strategy.More on Instagram Analytics
Gain Insight Into LinkedIn Analytics
Analyze page and post level data including audience growth, demographics, engagements and impressions across your LinkedIn Company Pages.
Measure ROI of Paid Activity
Understand how your advertising spend impacts your Company Page growth by comparing paid versus organic impressions and fans gained.
Sprout analytics let us see what is working—we can listen better to our customers and react appropriately. It's an incredible platform to get a macro look at what's happening with your brand's voice in the social space. It aggregates that information and really creates one solid picture for us to understand the feedback loop.
VP, Brand Marketing
Gain Deeper Insight with Reporting Services
Streamline Business Processes
Analyze operational analytics—such as platform usage, agent performance or task efficiency—to discover areas for improvement.
Solve Strategic Problems
Tap into Reporting Services to gain access to social data presented in a readily-consumable format and tailored to your needs.
Integrate Data with Reporting API
Access Social Metrics
Gain increased access to data from Sprout’s reports and integrate into your internal dashboards and analytics tools.
Perform Additional Analysis
Further analyze data that can be aggregated across metrics, profiles or date ranges to suit your business needs.
Access Premium Reporting Tools
Create Custom Reports
Build reports specific to your business needs using Sprout’s data, analytics and presentation-ready report templates.
Custom URL Tracking
Define campaigns and automatically append tracking data to the links you post from Sprout to identify social traffic in Google Analytics.
White label reports with logos—great for agencies managing multiple accounts or for sharing reports with management.
A Powerful Platform for Social Media Analytics
Sign up for a 30-day free trial and discover a new way to analyze and report.Start Your Free Trial