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Analytics Tools

Drive strategic decision-making with social media analytics

Inform your business strategy with social listening

Save time and stop second-guessing. Speed up data collection, prove ROI and inform strategy using Sprout Social.

Understand the “why” behind the “what.” Uncover actionable insights, overcome competitors and improve brand health using Sprout Social.

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Understand what’s happening today to plan for tomorrow

Access the metrics without the mess

Compiling data shouldn’t hinder you from capitalizing on it. Eliminate time-consuming manual processes in favor of automated, presentation-ready reports.

Inspire confidence, not confusion

Metrics are worthless without meaning. Quickly gather and explore detailed data to measure results, demonstrate impact and influence decision making.

Streamline social analytics


Onboard easily

Measure the metrics that matter from day one using Sprout’s easy-to-understand toolset. Learn to extract actionable insights right away with comprehensive training and education materials.


See the big picture

Maintain complete oversight of all connected social profiles from one location. Save time with a suite of user-friendly, customizable reporting options that scale with your business.


Gain competitive advantage

Compare your performance on social to your competitors' to find new opportunities. Find and filter historical data quickly to benchmark results.


Enhance your social strategy

Craft effective paid and organic campaigns powered by social data. Quickly access integrated publishing and engagement tools alongside analytics to put insights into action.


Show business results

Directly tie social activity to business results. Demonstrate the value of social to all stakeholders, colleagues and clients alike, in a format everyone can understand.

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Why Sprout for analytics

You shouldn’t be limited by predetermined metrics, packaged in predetermined reports. Reporting and analytics tools should make your job easier, but those tools can be complicated and hard to use. You need a sophisticated, yet simple solution that empowers you to easily navigate the data that matters most to you all in one place.

Analytics by network


Examine Facebook Page impressions, Fan growth and paid and organic content performance. Understand industry averages and directly compare competitor data to your own.

See more Facebook tools


View aggregate post stats by Twitter profile as well as top-performing paid and organic Tweets. Plan and analyze campaigns using comprehensive keyword, trend and hashtag reports.

See more Twitter tools


Track Instagram Stories impact and guide content based on sent message results. Measure follower growth, engagement, hashtag trends, conversions and paid content performance.

See more Instagram tools


Analyze audience growth, demographics, engagement and impressions across LinkedIn Company Pages. Compare paid versus organic performance to inform advertising spend.

See more LinkedIn tools


Utilize URL tracking to measure website traffic from Pinterest. Assess profile-level Pinterest analytics data and identify high-performing Pins.

See more Pinterest tools


See the full picture to analyze the health and success of your entire social strategy with cross-network paid and organic reports that seamlessly blend profile and content metrics across multiple profiles and channels.

Analytics for everyone

What’s included: core features

Profile Performance Report

Access a high-level overview of performance across all connected profiles to quickly evaluate social growth.

Tag Report

Access an overview of your inbound and outbound tagged messages to easily analyze volume, performance patterns and campaign effectiveness.

Post Performance Report

Analyze cross-channel performance at the post level to understand what resonates and why.

Competitor Reports

Track competitor performance across social to benchmark against your own and to identify new opportunities in your industry.

Team and Task Reports

See how quickly and how often individual users reply to social messages and complete assigned tasks to measure team productivity and improve customer care.

Paid Performance Report

Evaluate social advertising across channels and audiences to identify top-performing campaigns and optimize future ad spend.

Go beyond reporting and start analyzing with Premium Analytics

With Premium Analytics you can uncover more insight into performance gaps and showcase the value of social for your brand. Find your footing with unique social data and share information tailored to your strategy.

Powerful, tailor-made software

Select custom date ranges, metrics and visualizations that reflect your organization’s KPIs and deliver presentation-ready reports with ease.

More choice, more control

Choose from paid, post and profile metrics specific to your networks that better enhance your unique story to inspire your team.

No unanswered questions

Examine data from a variety of vantage points by interacting with reports directly to isolate new insights that influence your social strategy.

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In the past, people valued social and certainly were willing to invest in Sprout with us, but more and more the university has become invested in our team, the data and analytics we provide.

Clayton Norman, Social Media and Digital Marketing Leader at Indiana University

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What’s included: Premium Analytics features

Report Builder

Create custom reports specific to your business needs to easily track your most valued social data.

Additional Insights

Access hundreds of additional metrics across owned and paid media to prove social ROI.

Interactive Charts & Graphs

Determine how metrics are visually displayed in reports to illuminate social insights.

Selectable Metrics

Choose and save which metrics are included in reports to evaluate performance based on your specific business goals.

Advanced Filtering

Filter based on tags, content and message type to spotlight the metrics that matter most for different pieces of content.

Custom Comparison

Compare and contrast data across customized timeframes unique to your business to benchmark performance.


Dive deeper to define your story

We look forward to showing you how Sprout’s Analytics tools enable you to uncover new insights around strategy initiatives that matter most to your brand.

Schedule a demo to:

  • Have a brief conversation to assess what Sprout can do to help your clients’ social strategies.

  • Get a live product tour with insight into how to get the most benefit from Sprout.

  • Discuss social KPIs to determine the best path forward for your clients’ business.

  • See the power of our tools firsthand with no commitment required.

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Someone from our sales team will be in touch soon with more information or to schedule a private demonstration.

Additional resources

Efficiently managing 43 markets on LinkedIn

American City Business Journals uses Sprout’s analytics tools to inform content strategy and optimize performance.

See how

8 ways to boost your social media conversion rate

If you’re struggling to prove ROI or want to generate more customers from social media, you need to look at your social conversion strategy.

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Hashtag analytics 101: Using the best hashtags for your social strategy

Understanding hashtag analytics is essential to social strategy. Find out how to use and track them for your campaigns.

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