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Publishing Tools

Simplify and strengthen your social media publishing

Streamline and scale social engagement

Trade arduous for effortless. Save time, support collaboration and maximize impact using Sprout Social.

Go from overwhelmed to empowered. Increase visibility, improve responsiveness and boost efficiency using Sprout Social.

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Overcome publishing obstacles

Make manually logging in and out of native platforms to schedule and publish social posts a thing of the past. Sprout gives you the tools you need to replace time-consuming tasks with automated ease.

Spend less time keeping up and more time looking forward


Integrate easily

Master social publishing quickly using Sprout’s intuitive tools. Learn how to post efficiently and effectively with helpful training and detailed education materials.


Build a blueprint

Plan your publishing strategy and maintain oversight from a central hub. Organize posts across profiles, networks and campaigns using a visualized calendar to support long-term strategy.


Craft engaging content

Enhance social posts with multimedia assets. Store, edit and publish images and videos from a centralized library and track relevant metrics to measure content performance across networks.


Optimize outcomes

Improve results using scheduling and monitoring tools. Automatically publish content at the times most likely to reach audiences and receive real-time engagement updates.


Advance your social strategy

Capture attention and optimize strategy with an integrated platform. Publish, engage and analyze from anywhere using a mobile app with powerful automation and collaboration tools.

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Publishing for everyone

Publishing for everyone

What’s included: core features


Import and schedule multiple social posts across different profiles and networks simultaneously. Save time and aid in planning by queuing up various posts in advance.

Optimal Send Times

Utilize optimization algorithms to automatically schedule content to post at the times proven to generate engagement from your social audiences.

Asset Library

Create, organize, edit and publish assets from a central location to simplify asset management and support visually engaging social posts.

Content Suggestions

Find timely and engaging content from across social media to supplement original content or find inspiration.

Message Approval Workflows

Generate workflows to guide the submission, review and approval of messages to maintain oversight, safeguard brand standards and simplify collaboration.

Message Tagging

Group and categorize messages based on workflow, business objectives and marketing strategies to easily organize content and streamline performance analysis.

Shared Content Calendar

Manage individual posts and campaigns in a collaborative content calendar to improve visibility and facilitate long-term planning.

URL Tracking

Append tracking data to links to easily identify social traffic in Google Analytics and monitor campaigns, referral traffic and conversions from social posts.

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