Social Media Calendar Tools

Save time and increase engagement with a social media calendar

Streamline your social media planning and scheduling by using an intuitive social media content calendar. Find content to share, schedule it to post automatically and collaborate with your entire team within a single tool.

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A single source of truth for your social content strategy

Is manually tracking your social media content calendar becoming a challenge? Ditch the spreadsheets and use a tool built for creating and maintaining your social posting strategy.

Centralize all your social content

Visualize posts from all your networks and profiles within a single calendar. Sprout integrates with Twitter, Facebook, LinkedIn, Instagram, Pinterest, YouTube and Google My Business.

Schedule for increased engagement

Powered by ViralPost®, Sprout’s Optimal Send Times feature surfaces the best times to post right at the point of scheduling—calculated for each unique profile on each specific day.

A closer look at Sprout’s Optimal Send Times menu lists six different times, each with star ratings that indicate levels of potential engagement.

Plan, build and track entire social media campaigns

Sprout’s calendar lets you keep track of important events, campaigns and holidays. Plan your social campaigns ahead of time to save yourself the stress of last-minute publishing.

Add internal notes and campaigns

You and your team can create internal notes directly on your social calendar. Use those notes to plan content for campaigns, events and holidays.

Fill in gaps in campaign content

Discover timely, engaging content to share with Sprout’s Find Content feature. Search and sort by categories to quickly find relevant content that fills in your scheduling gaps.

Sprout’s publishing calendar week view shows an overview of all your scheduled posts with options to view, tag and edit content.

Work as a team to fill your content calendar

Get your entire social team working within the same social calendar. Sprout’s calendar provides team-wide social management with tools built to protect your brand.

Implement team governance

User-based social permissions lets you give access based on an individual’s role. There’s also an audit trail if a message posts that shouldn’t.

Leverage the Asset Library

The Asset Library is a central hub for content already approved for social media. Your team can search the Asset Library for images, videos or text-based posts to share.

Product screenshot of Sprout’s advanced approval workflows available in the Compose publisher.

Inspire confidence, not confusion

Measure the success of your work with content reports and keep your team aware of what’s posting with real-time calendar sharing and beautiful, pre-made calendar exports.

Send your calendar to stakeholders

Collaborate with external stakeholders by creating shareable links to your calendar, export your calendar as a PDF or send it directly to a stakeholder’s’ inbox.

Schedule recurring content reports

Share the success of your social content with social media reports. Build content reports to run and send at intervals you select.

Sprout's Cross-Network Post Performance Report surfaces your top posts, plus their engagement rates and detailed performance metrics. View this report directly in Sprout or export to a PDF.
I live and die by that calendar. I can see what everyone is doing and make sure all our departments are working together to publish relevant content.

Layne Pfliiger, Social Media Manager at UND

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A powerful platform for social media publishing

Sign up for a 30-day free trial and start using data to optimize engagement on your social posts.