Explore resources to improve your social media ROI
Your social efforts can fuel business growth—when you know how to make the most of them. Sprout Social has curated resources and tools to identify, measure and optimize social ROI, so you can make (and prove) a business-wide impact.
Take the first step toward a better return on social media.
Calculate your ROI
Understanding the ROI of social media is complex
Social media is a goldmine of data to understand your audience, refine strategies and gain a competitive advantage. Yet, every business knows it's challenging to zero in on the metrics that matter, report on their performance and find ways to translate real-time social signals into business action. Social teams struggle to:
Find the right KPIs
Likes and followers don't translate directly into dollars and cents. On social, you have to redefine success metrics for your business.
Only 44% of leaders rate their social teams as experts in measuring business impact. (Source)
Consolidate and share social data
Data is scattered across social platforms and siloed from other business intelligence solutions.
Only 36% of marketers say their social data regularly informs decisions in other business functions. (Source)
Get leadership buy-in
Stakeholders don't always grasp the value of social beyond marketing. They may still perceive social as a communications tool rather than a research engine.
93% of professionals view social intelligence as a business imperative for future growth. (Source)
See how much more social ROI you could drive
Interested in knowing how much you can improve your social media ROI? Use the ROI calculator to determine the difference with and without Sprout.
Want to simplify social ROI? Here's your path...
Dive into these resources that show you how to define, track and showcase the impact of your social media presence and data.
Track your social ROI
Discover the metrics behind social ROI and its importance.
Demonstrate your social ROI
See how to clearly prove the value of your social efforts.
Increase your social ROI
Learn best practices and get tips to boost your return on social media.
Frequently asked questions
Curious how Sprout can help you maximize social media ROI?
Core features
Content Suggestions
Optimal Send Times
Message Approval Workflow
Scheduling
URL Tracking
Shared Content Calendar
16 million16 millionincrease in reach during first month
2800%2800%increase in engagement rate
20 hrs20 hrssaved per month
"Our team provides the C-suite with the typical monthly metrics—impressions, engagement, new followers, etc. But it's the Potential Reach we provide quarterly that really shows them the extent of our social media messaging and proves the power and value of social media versus traditional press and advertising."
Sean Anderson, Communications Specialist, World Business Chicago
Sprout can help increase your social media ROI. See how...
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Before you go - check out these resources to connect, learn and discover more about the evolving world of social media.
Sprout Social Blog / The Arboretum - A Social Media Marketing Community