The Power of Social Intelligence

For years, businesses treated social as a channel to manage. Today, they use it as intelligence to lead. Don’t miss the replay of our 60-minute virtual event to see the next generation of Sprout Social—discover how we’re accelerating the path from insight to action so your expertise drives business-wide impact.

Lighthouse on a rocky coast with crashing waves, symbolizing clarity through social intelligence and agentic AI.

Move with speed. Lead with certainty.

Data alone isn't enough—success depends on how quickly your organization can act on insights. At Breaking Ground, we're unveiling our latest AI innovations to help drive your business forward with more clarity and speed.

Reasons to watch

Impact your entire business with social insights
Cut through manual bottlenecks with agentic AI
See what work looks like with Social Intelligence

Guest Speakers

Get insights from Social Intelligence leaders

Guest Speaker

Caleb Tolin is the Senior Manager, Global Social Media and Content Strategy at Rubrik, a security and AI operations company. He specializes in enterprise technology social media strategy, influencer relations, and hosts a podcast, Data Security Decoded.

Caleb TolinSenior Manager, Global Social Media and Content Strategy, Rubrik

Guest Speaker

Michael Pranikoff is Director of Global Social Media at Equinix, where he has led the company's global social media program for the last 10 years. He has spent his career studying how technology changes the way audiences consume and engage with content and helping companies adapt their storytelling in response.

Michael PranikoffDirector of Global Social Media, Equinix

Sprout Speakers

Hear from Sprout’s own social media experts

Josh BeanVice President, Product Marketing
Sprout Social

Brittany HennessyVice President,
Social Intelligence Evangelism
Sprout Social

Tazi FlorySenior Product Marketing Manager
Sprout Social

Don’t just watch the market shift—be the one who shifts it

Watch the replay and discover an entirely new, AI-powered way to turn social signals into smarter, faster business impact.