Social media measurement and reporting is ever evolving. Browse the latest insights, updates and resources on ROI, and learn more about Sprout’s social media analytics tools.
April 24, 2017 — Possibly the biggest goal for marketers is to be seen and trusted by audiences. And most marketers today will admit… Read More
March 20, 2017 — Gone are the days of posting to Instagram, crossing your fingers and hoping for the best. With algorithmic changes and… Read More
March 6, 2017 — The best marketers you’ll come across don’t sleep until they have a better idea on their audience and segmentation strategy. Read More
February 21, 2017 — Every marketer has their favorite set of tools that help make their job easier. When you’re looking for new tools,… Read More
February 15, 2017 — Just like any other social network, YouTube has its own space for businesses to create communities. With Instagram, Facebook and… Read More
January 25, 2017 — Social media is great for branding and customer service, but don’t overlook its value for lead generation as well. Read More
December 13, 2016 — Learning how to measure social media success all begins with your core goals and what your business wants to achieve. Read More