Being on Twitter sometimes feels like you’re broadcasting into a vacuum. It seems even more like a vacuum when you’re not analyzing any of the broadcasts.
It’s time to invest time and possibly even money into using the best Twitter analytics tools. The result will be a better understanding of your social ROI and where to improve in your current strategy.
In this article, we’ll offer nine tools to analyze your Twitter account. Some of these are specific to the network, while others wrap into an overall social media management platform. A few of them specialize in live monitoring campaigns and others take a look at historical Twitter data.
Let’s be honest, it’s up to you to decide which is best for your account. You may find you need a combination of tools. If you’re just starting your research on Twitter analytics, use this guide to see what’s currently available on the market. In fact, many of these offer free tools and free trials.
We made our own list! But hey, it’s not without good reason.
While Sprout Social is a social media management platform, it also offers robust Twitter analytics reports. Pull as many reports as you’d like and from custom time ranges–all with a few clicks. Even better, they’re designed to be presentation ready for the C-suite.
Analyzing content performance is certainly possible at a high level, such as taking a look at overall impressions. Or you can use the Sent Messages Report to see how each Tweet performed, down to the last click.
2. Simply Measured
A company created by putting social analytics first, Simply Measured offers tracked results for your next marketing campaign. The Social Analytics service gives perspective on how your Tweets are contributing to your marketing funnel.
The competitor comparison report gives insight on what strategies are working for your competitors and which competitors you need to watch. To help grow your brand, the sync to your website traffic includes details on how your Tweets are directly leading to web conversions.
Twitter is only a small portion of the Simply Measured Social Analytics tool. The service includes multiple social channels and an easy look at how they all tie together for a campaign. This is an especially useful tool for enterprise brands that manage multiple marketing campaigns across several channels.
Price: Request a demo to see how Simply Measure and Sprout Social can help analyze your Twitter data together.
Best for: Businesses looking to use data to drive their campaigns and funnels
Keyhole is an analytics-only service that is great for tracking Tweets in real-time. In addition to standard account growth metrics, Keyhole also gives the optimal posting times for your account.
Without even signing up for a trial, you can take advantage of their free Twitter analytics tools. This includes a live tracker for hashtags, accounts, keywords and even URLs. Keyhole’s service is great for tracking marketing campaigns and live chatter surrounding your company.
Price: Starts at $179/month, free 3-day trial available
Best for: Businesses who want to track Twitter campaigns in real time
Mentionmapp is a little different from the other tools on this list because it’s more real-time mapping. The idea is that it surfaces accounts, hashtags and Tweets that might be worth paying attention to.
The map itself has filters for mentions only, retweets and a retweet cloud with colored sentiments. Journalists and companies alike will find this tool useful for identifying trending topics and drawing connections between accounts.
The free account has limited access, but you get a good idea of what the service offers as you explore around. To look more into each account, you’ll need to upgrade your plan.
Price: Free account with limited access, Paid accounts start at $9/month
Best for: All levels of businesses and individuals looking to discover content and accounts
Another metric-based service, Union Metrics utilizes social data and presents it through colorful graphics. Its Twitter analytics is part of their larger social analytics offering.
The company only focuses on analytics, which means time spent is focused on improving the product. Its Twitter analytics offerings include real-time monitoring of campaigns, hashtag tracking and upcoming trends and identifying influencers.
Union Metrics also offers a few free tools. The Twitter Snapshot Report uses some of their paid features to generate the report. You receive an overview of how your brand is doing on Twitter, which could be used in an audit. The Twitter Assistant gives you customized recommendations for your account, noting when is the best time to Tweet and which hashtags had the most engagement.
If you’re using the native networks or a free publishing service with limited analytics, Union Metrics can be a good paid option to supplement your social media marketing.
Price: Starts at $23/month
Best for: Companies who need a basic analytics solution to pair with their publishing software
If you’re not ready to invest in a premium solution just yet, Twitter’s native analytics dashboard is a great option.
It allows you to see helpful Twitter metrics such as your top Tweets, Mentions, engagement and more. One of the biggest benefits of Twitter’s analytics is the demographic data. You can see the breakdown of your audience by interests, occupation, income, buying style and other demographics that are extremely valuable for running campaigns or planning out your Twitter calendar.
Best for: Businesses who aren’t ready to invest in a premium Twitter analytics solution yet, but still want data
Quintly is an analytics-only tool that connects to seven social networks and centralizes the data for easy viewing.
Its Twitter reports give information on both the macro and Tweet level. Use this tool to benchmark your Twitter profiles and keep an eye on your competitors at the same time. Another useful aspect is being able to track your response times. How quickly are support questions being answered and when are they most commonly posted?
The Small plan allows you to connect up to five social profiles with seven networks to choose from. Your dashboard can be custom built from the metrics that matter the most to you.
Price: $129/month, 14-day free trial available
Best for: Companies who need an all-in-one analytics solution for multiple networks
Klear stands out in this list because it’s built for influencer marketing. Its core product is helping you find, manage and monitor influencers across Twitter, Instagram and Facebook.
Its free influencer tools give you a good preview of what the company can offer. This helps you find the top influencers in each market and give you instant research on any account. With a paid plan, you get an idea on an account’s demographics and conversations.
Price: Free plan available; Paid plans start at $249/month
Best for: Companies who are interested in managing an influencer marketing campaign. If you’re just starting out, first take advantage of the free tools.
9. Tweet Binder
Tweet Binder works with Twitter and Instagram to create custom analytics reports for your business. They also offer events services, like creating a social media wall and custom projects for your next big marketing campaign.
Useful for large campaigns and companies, Tweet Binder identifies influencer accounts for you to engage with. For real-time capturing, the Binder feature works by tagging content and adding filters with it for a stream or web widget. For example, you can surface the most positive Tweets for your event’s social media wall.
Price: Free plan available, limited to seven days; Paid plans start at 150€ ($184)/month; Single paid reports also available
Best for: Companies that need to track campaign performance in real-time and afterward. Also good for events and publishers.
There’s an abundance of premium and free Twitter analytics tools available. With this list, we hope you are able to narrow down what you’re looking for in analytics and where to start your research. Some analytics tools are paired with publishing platforms while others are for monitoring only. We weren’t able to explore every tool out there in-depth, so we recommend taking advantage of free trials and free tools.
Don’t forget to sign up for a free trial of Sprout to give our Twitter analytics a test drive!