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Social media marketing: What it is and how to build your strategy
Published on February 19, 2025
Reading time 33 minutes
Social Media Marketing
Master social media marketing with Sprout Social. Discover resources, guides, and insights to drive results and grow your online presence.
Featured
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80+ Must-know social media marketing statistics for 2025
Published on February 20, 2025 Reading time 10 minutes
All Social Media Marketing
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How to boost your TikTok engagement rate and calculate it
Published on July 1, 2025 Reading time 12 minutes - Categories
How millennials use social media: What marketers need to know
Published on July 1, 2025 Reading time 10 minutes - Categories
TikTok hashtags: How to use the best hashtags for more views in 2025
Published on June 27, 2025 Reading time 9 minutes - Categories
How to make money on TikTok: 15 strategies to use in 2025
Published on June 26, 2025 Reading time 8 minutes - Categories
The attention economy is the actual economy—and social media is the throughline
Published on June 25, 2025 Reading time 5 minutes - Categories
Instagram advertising guide: How to run successful Instagram ads
Published on June 25, 2025 Reading time 13 minutes - Categories
How to use social media memes in your marketing strategy to drive engagement
Published on June 24, 2025 Reading time 12 minutes - Categories
Snapchat statistics for 2025: Usage & trends
Published on June 24, 2025 Reading time 6 minutes - Categories
How to write engaging YouTube video descriptions: 7 Best practices
Published on June 20, 2025 Reading time 8 minutes - Categories
Organic vs. paid social media: A hybrid strategy that works
Published on June 18, 2025 Reading time 10 minutes - Categories
Digital adapters: How Gen X uses social media and why it matters to marketers
Published on June 18, 2025 Reading time 11 minutes - Categories
A guide to crafting seamless Instagram carousel posts
Published on June 17, 2025 Reading time 9 minutes - Categories
Unhinged marketing has gone mainstream, but consumers crave honesty
Published on June 17, 2025 Reading time 4 minutes - Categories
What is LinkedIn marketing ROI (and why does it matter)?
Published on June 16, 2025 Reading time 9 minutes - Categories
11 UK social media marketing conferences in 2025
Published on June 16, 2025 Reading time 9 minutes - Categories
Instagram hashtags: How to find best hashtags for Instagram [+ list]
Published on June 13, 2025 Reading time 16 minutes - Categories
12 Instagram campaigns to inspire your brand in 2025
Published on June 13, 2025 Reading time 4 minutes - Categories
How to track and improve your YouTube marketing ROI
Published on June 13, 2025 Reading time 11 minutes - Categories
The YouTube algorithm: how it works and tips to optimize in 2025
Published on June 13, 2025 Reading time 11 minutes
Reimagine Social Media for Business Growth
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![[Afterpost] 2025 Index](https://media.sproutsocial.com/uploads/2025/01/index-2025_afterpost.png)
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