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Social media analytics: The complete guide
Published on March 19, 2025
Reading time 8 minutes
Social Media Analytics
Browse the latest insights, updates and resources on metrics and reporting, and learn more about Sprout’s social media analytics tools.
Featured
- Categories
The social media metrics to track in 2025 (and why)
Published on June 26, 2025 Reading time 23 minutes - Categories
Hashtag analytics: Your complete guide to tracking hashtag performance
Published on April 2, 2025 Reading time 13 minutes
All Social Media Analytics
- Categories
7 Video metrics you need to know to measure success
Published on October 18, 2021 Reading time 6 minutes - Categories
See campaigns differently: Why social is an invaluable player for the NFLPA
Published on September 22, 2021 Reading time 4 minutes - Categories
Twitter metrics: How & why you should track them
Published on September 14, 2021 Reading time 7 minutes - Categories
4 free social media campaign templates you can use right now—and why you need one
Published on August 12, 2021 Reading time 6 minutes - Categories
Don’t fear the retro: How open communication strengthens agency-client relationships
Published on July 6, 2021 Reading time 4 minutes - Categories
How to get more Instagram Likes (and why they still matter)
Published on June 20, 2021 Reading time 7 minutes - Categories
How to build your community with Facebook Groups
Published on June 17, 2021 Reading time 7 minutes - Categories
Instagram impressions, reach, and other metrics you might be confused about
Published on June 16, 2021 Reading time 4 minutes - Categories
The right time to invest in new enterprise social media software
Published on June 9, 2021 Reading time 5 minutes - Categories
Organic Instagram growth strategies to build your brand
Published on June 8, 2021 Reading time 6 minutes - Categories
End of contract: How to build a business case for continuing the agency-client relationship
Published on June 1, 2021 Reading time 5 minutes - Categories
6 low-hanging social media optimization strategies to boost engagement
Published on May 11, 2021 Reading time 7 minutes - Categories
Sales enablement and marketing: How to support your reps with data
Published on May 5, 2021 Reading time 7 minutes - Categories
How to prove (and grow) your B2B social media ROI
Published on May 3, 2021 Reading time 6 minutes
Reimagine Social Media for Business Growth
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