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Unlocking Twitter Data for Corporate Communications [Webinar]

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Session time: 1 hour

Over the past few years, the corporate communications world has transformed. 

Several factors, such as geopolitical challenges, social justice issues, COVID-19 and stakeholder activism, are changing the nature of how brands speak to their customers and employees. Social media has become an indispensable channel for amplifying and protecting your brand image and reputation. This presents new challenges and new opportunities for communications professionals. In this new normal, one thing is certain: Unlocking the power of Twitter data is a must for creating and executing a successful corporate communications strategy.

In this fireside chat featuring Sprout Social’s Kristin Johnson, VP of Content & Communications, Twitter’s Eric Martin, Senior Manager, Strategic Growth & Partnerships, and Nutanix’s Konrad Palubicki, Senior Manager of Social Media, we discuss how leveraging social data is critical to connecting with your customers, employees and society. 

You’ll learn about:

  • The changing field of corporate communications
  • How social listening is key to protecting and amplifying brand image
  • How companies use social media for employee engagement
  • How Sprout’s listening tool can help you build a powerful corporate communications strategy



Eric Martin

Eric Martin


Eric is a Senior Manager of Growth and Strategic Partnerships for the Twitter Developer Platform team. He’s responsible for helping organizations apply Twitter data to make more informed and confident business decisions. He has yet to go viral. @ericmartinyc

Konrad Palubicki

Konrad Palubicki


Konrad leads the social media team at Nutanix, where he is responsible for setting the global strategy and bringing the brand story to life across social media channels. He has more than 10 years of experience managing social media programs. Konrad enjoys dogs, adventure photography, travel, and quality television (in no particular order). @konradpalubicki

Kristin Johnson

Kristin Johnson

Sprout Social

Kristin Johnson is the VP of Content & Communications  at Sprout Social. She is an experienced marketer with a passion for impactful storytelling, fostering her team’s growth and sparking thoughtful discussion. @khkristin

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