Chicago is growing into itself as a hub for enterprise—the city’s combination of traditional industries and technology has created leading businesses with global impact.
Consumers value authenticity more than ever before, and it’s a brand’s job to make sure its messaging delivers on that value.
AI is revolutionizing how we provide customer service as a whole, in particular through social platforms.
As consumers increasingly turn to social platforms like Facebook and Instagram to shop, they expect to have customer service issues handled there, as well.
One of the key benefits of using social platforms for customer service queries is that they add a level of accountability for brands.
Poor customer service and rude in-person experiences lead consumers to react negatively to brands on social media.
Chatbots have had to overcome issues with discoverability and applicability across the board, but enhanced tools for users can help brands deploy better bots.
Sprout’s chatbots use rules-based logic to help support customers and automate the delivery of personalized marketing experiences.
Sprout Social introduced Bot Builder for Twitter in June, enabling users to easily create, preview and deploy chat bots.
If you follow these and other and bot best practices, you’ll ensure your chatbot is simple, straightforward and meets the unique needs of your Read more…
Everything a brand does on social media has a certain level of impact on the buying decisions of the digital consumer.
Nearly every brand has tried to figure out social media. Many have failed, according to their customers.
While other developer-intensive bots have populated Twitter, Sprout said this is the first non-developer bot creation platform for that social network.
It may be summer in the US, but be advised: Winter is coming.
Today, the social analytics company launched its new Bot Builder platform, which is aimed at helping social media users, customer service reps, or engagement Read more…
Sprout Social, a social media management company, is launching a new product called Bot Builder, to help clients build customer support chatbots for the Read more…
Sprout’s CEO Justyn Howard won CEO of the Year at the 2017 Moxie Awards.
Andrew Caravella is the VP of Strategy & Brand Engagement at Sprout Social, a leading provider of social media engagement, advocacy and analytics solutions Read more…