Worksheet: How to Conduct Social Media Market Research in 90 Minutes or LessDownload Template
Market research initiatives can make a major impact on a brand. Unfortunately, it’s rare for marketers to have the time and budget needed to invest in regular focus groups, surveys and interviews.
That’s where social data comes in. Eighty-five percent of business executives say social data will be a primary source of business intelligence going forward. With social listening and analytics tools, brands can tap into readily available conversations to extract unbiased feedback quickly and efficiently.
Use this worksheet to gather business-critical insights in less than two hours. This process will help you:
- Narrow in on the questions and feedback you need to develop an all-star social strategy
- Refresh your understanding of your brand’s competitive landscape
- Gather unfiltered consumer insights with organization wide applications
Download this worksheet to streamline your social media market research practices and make more data-driven decisions today.
The Twilight renaissance: Why retailers need social media for trend forecastingPublished on September 23, 2021 Reading time 5 minutes
Listening mailbag: Your burning questions answered with social listeningPublished on August 17, 2021 Reading time 4 minutes
To mask or not to mask? That is the question businesses will need to answerPublished on May 26, 2021 Reading time 5 minutes