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Build Smarter: 5 Steps for Running End-to-End Social Campaigns

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Campaigns are the bread and butter of any marketing strategy. Launching one for social media is easy, right?

In reality, it’s your biggest balancing act—setting the right goals, targeting an audience, choosing the right channels to promote to that audience, laying a solid foundation for good data collection, not to mention planning for the unpredictability of last minute changes.

If you want to learn how to condense your approach to social campaign planning in five sure-fire steps, join us for this on-demand webinar to learn from our experts how to transform the way you run an end-to-end campaign. 

In this webinar, you’ll learn:

  • How to set and report on the right campaign goals
  • How to choose social channels that best connect with your target audience
  • Real examples of success from various campaigns 

Presenters

Cody Barr

Senior Social Media Manager American Kennel Club

Cody (she/her) is the Senior Social Media Manager at the American Kennel Club. Prior to joining the AKC in 2018, she worked as a digital video producer for Discovery and Animal Planet. Despite her current role, she remains a cat person. In her free time, she enjoys birding, hiking and getting lost on YouTube. @mynamescodybarr

Katie Stuckenschneider

Marketing and Digital Media Manager Forest Park Forever

Katie Stuckenschneider (they/them/their) is the Marketing & Digital Media Manager at Forest Park Forever, the nonprofit conservancy that partners with the City of St. Louis to care for Forest Park in St. Louis. Before Forest Park Forever, Katie was the Communications Director at PROMO, Missouri’s statewide LGBTQ advocacy organization. Katie is an experienced content creator, analytics converter, speaker and community builder. @katiestucky

Mary Bernard

Social Content Manager Media Logic

Mary Bernard (she/her) is a Social Content Manager at Media Logic, a marketing agency in Albany, NY, where she works with healthcare clients. She writes blogs, produces daily social media content, executes paid campaigns across platforms, and creates graphics, podcasts, and videos for use on social. Mary, a 2020 graduate of the University of Notre Dame, is originally from St. Louis, Missouri. She loves yoga, historical fiction novels, and her adorable Siberian kitten, Percy. @MarketingwMary

Sydney Brock Nielsen

Strategist, Agency Marketing Sprout Social

Sydney Brock Nielsen is an Agency Marketing Strategist on the Customer Marketing team at Sprout Social. When she isn’t busy thinking up new ways to help our Agency Partners grow their businesses and broaden their skill sets, you can find her sewing up a storm. @sproutsydney