Worksheet: Creative Testing on Social Media

Algorithms, networks and consumer mindsets are constantly changing, meaning what worked on social last month may not work today. To keep up, social marketers need to adopt a testing mindset for continual learning and improvement.

However, that doesn’t mean testing everything for the sake of testing. For conclusive results, A/B tests should be designed around specific metrics that ladder into your social strategy and goals. This worksheet serves as a space to document everything you need to execute social media A/B tests. Use it to fill in your:

• Test goals and hypotheses
• Design details for A/B and multivariable tests
• Results and analysis

Plus, we’ve also included an additional spreadsheet template so you can easily track your results. Use this worksheet to plan better social media A/B tests today.