Hashtags have become a universal tool for discovering topics on social media and other online platforms—and TikTok is no different. Using hashtags can help you find content related to your niche and help people to find your content.

With over one billion monthly active users (and counting), it’s important to stand out among the noise. And TikTok hashtags can be a great way to do that.

Throughout this article, learn more about what TikTok hashtags are, benefits to using them, top TikTok hashtags for 2024 and tools that can help you find the best hashtags.

Table of contents:

What are TikTok hashtags?

TikTok hashtags are words or key phrases that are denoted by the hashtag (#) symbol and used to categorize content on the platform so users can browse content easily.

Hashtags on TikTok work just like they do on platforms like Instagram and Twitter. Adding a certain hashtag to a video will make the content discoverable when someone searches for the hashtag. This allows users to join in on trending or relevant conversations using the right hashtags.

For example, someone searching for the hashtag #gaming on TikTok can discover video content related to gaming only if that hashtag has been added to the video description. Or if someone searches for the hashtag #BookTok, they’ll find content from that specific TikTok subculture.

Being an entertainment-focused platform, TikTok naturally sees the most hashtag views for entertainment content with 535 billion views. The second most popular category is dance, with 181 billion hashtag views. Pranks, fitness and sports, home renovations/DIY and beauty/skincare are other popular categories by number of hashtag views.

A screenshot of the #booktok hashtag results in TikTok

8 Benefits of using hashtags in your TikTok strategy

Incorporating hashtags into your TikTok marketing strategy is a must. Learn seven benefits your account can get from using hashtags in your video captions.

1. Increase visibility

Adding hashtags to your captions can help you get your content in front of TikTok users who aren’t already following your brand. When you use a hashtag relevant to the content of the video, you could attract people who are already interested in the topic.

For example, adding the hashtag #DIYProject could help your video show up in the search results of people who are searching for the hashtag.

A screenshot of the #diyproject hashtag results in TikTok

2. Boost engagement

Better visibility could also translate to higher engagement rates. When more people see your TikTok content, there’s a chance many of them would want to engage with it by liking or commenting on it.

3. Build community

Branded TikTok hashtags are a great way to create a community around your business. You could encourage your audience to create videos using a brand-specific hashtag. This will help you build a strong community of followers who enjoy sharing content related or relevant to your business.

For example, Jellycat has managed to build a community around the #jellycat hashtag. Users post about their own Jellycat stuffies, talk about launches and more. The hashtag has generated 1 billion views, proving just how popular these videos are.

A screenshot of the #jellycat hashtag results in TikTok

4. Identify competitors

Popular industry-specific hashtags can also help you uncover other businesses that are using the hashtag. This is a great way to identify competitors that you may not already be aware of. And you can conduct a competitive analysis, checking out their profiles and content to benchmark your TikTok performance against theirs.

5. Get great TikTok content ideas

Searches for category-specific hashtags will bring up results for top-performing content relevant to the hashtag. This is a great way to see what resonates with your target audience and get content inspiration.

6. Find relevant influencers

You can also use hashtag searches to discover influential accounts that are creating content relevant to the hashtag. If you plan on running an influencer marketing campaign, this is a great way to discover TikTok influencers you can partner with.

7. Jump in on trends

TikTok trends come and go, but capitalizing on the right ones at the right time can help boost visibility and engagement. When you create content based on trending hashtags, you’re showing your followers that your brand is fun and relevant.

Discover current trends by tapping the search icon in the top right corner of your TikTok home feed. You’ll see popular trends as well as topics the app thinks you’ll like based on your activity. Browse TikTok like someone in your target audience might to see what types of content ideas pop up.

A screenshot of TikTok's search interface, which shows trending topics and hashtags you may be interested in.

8. TikTok monitoring

Hashtags–especially branded hashtags–are a key component to social media monitoring on the TikTok platform. TikTok monitoring can help you track and respond to social engagements to understand target audience and protect your brand.

Use a TikTok monitoring tool to you draw insights about your target audiences, competitors and brand sentiment.

Top TikTok hashtags in 2024

Curious on how to find the trending hashtags on TikTok? We’ve got some of the top TikTok hashtags in a number of industries for inspiration.

50 Popular hashtags on TikTok

  1. #fyp (55.2T views)
  2. #foryou (31.6T)
  3. #viral (21.5T)
  4. #foryoupage (19.4T)
  5. #tiktok (7.2T)
  6. #fy (6.1T)
  7. #trending (5.4T)
  8. #funny (4.2T)
  9. #duet (3.5T)
  10. #comedy (2.2T)
  11. #love (1.6T)
  12. #meme (1.3T)
  13. #tiktokindia (1.1T)
  14. #funnyvideos (995.2B)
  15. #learnontiktok (855.4B)
  16. #music (823.3B)
  17. #video (752.9B)
  18. #like (739.7B
  19. #memes (650.4B)
  20. #cute (611.1B)
  21. #prank (542.7B)
  22. #fun (533.1B)
  23. #follow (458B)
  24. #aesthetic (314.8B)
  25. #tik_tok (309.4B)
  26. #tiktokuni (285.2B)
  27. #tiktokviral (251.7B)
  28. #tiktok_india (235.5B)
  29. #happy (227.9B)
  30. #new (217.6B)
  31. #tiktoker (212.5B)
  32. #foodtiktok (202.9B)
  33. #viralvideos (184.2B)
  34. #followme (164.8B)
  35. #live (144.6B)
  36. #dancer (102.6B)
  37. #repost (95B)
  38. #tiktoklover (68.5B)
  39. #funk (65.9B)
  40. #tiktokphilippines (50.1B)
  41. #tiktoktravel (49.3B)
  42. #tiktokchallenge (36.4B)
  43. #funfacts (33.1B)
  44. #likeforlike (26.1B)
  45. #dancetutorial (23.1B)
  46. #levelup (21.8B)
  47. #like4like (20.6B)
  48. #viralpost (19B)
  49. #followforfollowback (15.4B)
  50. #follow4follow (11.3B)

Top 10 Trending TikTok hashtags

Keep in mind that this changes week to week, so you’ll need to check out what TikTok is saying their trending hashtags are right now.

  1. #snow (234M)
  2. #valentinesday (213M)
  3. #snowday (21M)
  4. #roscadereyes (76M)
  5. #sundayfunday (17M)
  6. #anyonebutyou (115M)
  7. #texans (44M)
  8. #nflplayoffs (114M)
  9. #hallebailey (57M)
  10. #nieve (15M)

Top 10 TikTok hashtags for B2B

  1. #learnontiktok (855.4B)
  2. #smallbusiness (127.7B)
  3. #business (61.9B)
  4. #smallbusinessowner (14B)
  5. #supportsmallbusiness (11.8B)
  6. #smallbusinesstiktok (7.3B)
  7. #smallbiz (7B)
  8. #businesstips (3.6B)
  9. #shoplocal (2.2B)
  10. #smallbusinesstips (1.5B)

Top 10 TikTok hashtags for fashion and beauty

  1. #makeup (585B)
  2. #fashion (376.1B)
  3. #style (142.8B)
  4. #makeuptutorial (121.4B)
  5. #tiktokfashion (91.1B)
  6. #mensfashion (26.5B)
  7. #makeupchallenge (20.3B)
  8. #fashionhacks (17.7B)
  9. #makeuptips (17.3B)
  10. #streetstyle (13.9B)

Top 10 TikTok hashtags for fitness

  1. #gym (467.2B)
  2. #fitness (402.1B)
  3. #sports (223.2B)
  4. #workout (181B)
  5. #sport (122.7B)
  6. #health (92.5B)
  7. #gymmotivation (75.3B)
  8. #fit (74.3B)
  9. #fitnessmotivation (42.6B)
  10. #gymlife (40.1B)

Top 10 TikTok hashtags for food, beverage and restaurant

  1. #food (717.8B)
  2. #foodtiktok (203.3B)
  3. #tiktokfood (154.5B)
  4. #recipe (107.8B)
  5. #yummy (92.2B)
  6. #foodlover (68.4B)
  7. #easyrecipe (59.2B)
  8. #dinner (38.6B)
  9. #foodfestontiktok (34.6B)
  10. #tasty (19.6B)

Top 10 TikTok hashtags for technology and software

  1. #iphone (192.2B)
  2. #tech (66.1B)
  3. #android (47.4B)
  4. #techtok (45.3B)
  5. #technology (35.7B)
  6. #corporate (11.3B)
  7. #startup (7.8B)
  8. #softwareengineer (3.7B)
  9. #developer (2.9B)
  10. #software (2.3B)

Top 10 TikTok hashtags for travel

  1. #explore (1.4T)
  2. #travel (245.4B)
  3. #traveltiktok (57.8B)
  4. #tiktoktravel (49.3B)
  5. #adventure (46.8B)
  6. #hotel (26.1B)
  7. #traveltok (17.7B)
  8. #thingstodo (13.7B)
  9. #traveling (13.2B)
  10. #traveltips (11.8B)

TikTok hashtag generators and discovery tools

Looking for even more inspiration for TikTok hashtags? There are a number of tools available to help you find the perfect hashtags for every video you publish. These four are the perfect starting point.

Sprout Social

Sprout Social comes in handy for a number of tasks—monitoring online conversations and discovering trends. Find related hashtags as with our Suggested Hashtags feature in the Compose box as you create posts. Compose automatically suggests semantically related hashtags and their number of TikTok views as you begin adding hashtags to your post.

Connect your TikTok account to Sprout Social to take advantage of suggested hashtags.

Gif of Sprout Social's Compose box with Suggested Hashtags feature, with a list of related Instagram and TikTok hashtags appearing as you begin to add hashtags.

Hashtag Expert

Hashtag Expert is an easy-to-use smartphone app that can help you find hashtags based on a starter keyword, a category relevant to your industry (of which there are 35 to choose from) or a group of hashtags you’ve used before. Download Hashtag Expert and start compiling hashtags for your video content.

A screenshot of the Hashtag Expert website

You can easily get a group of relevant hashtags for your video and save them for later, or copy them right inside the app to then paste into your TikTok caption. Plus, you can get access to daily trending hashtags to help you discover even more content ideas.

TikTok Hashtags

TikTok Hashtags is a basic hashtag generator that can help you find a number of related hashtags.

A screenshot of the TikTok Hashtags website

Start by typing in a hashtag like #style and generate a handful of relevant and popular hashtags that can help increase visibility on your content. This is a completely free tool that’s easy to use for each of your new videos.

For the record, TikTok has no association with this website.

Ahrefs TikTok Hashtag Generator

Ahrefs has a free AI TikTok Hashtag Generator tool as a part of its free digital marketing and SEO tools arsenal. However, this hashtag generator works a bit differently than the others.

A screenshot of the Ahrefs TikTok Hashtag Generator landing page

With Ahrefs’ AI hashtag generator, you can type your video caption or a brief synopsis of your video into the text box and wait while the tool generates a list of hashtags for you to include. Specify the number of hashtags you want, the formatting you prefer as well as the writing tone you’re going for. Then copy and paste the hashtags right into TikTok.

Make TikTok hashtags work for you

With more businesses leveraging TikTok in their marketing strategies, incorporating the use of hashtags can be a great way to stand out. However, just using the right hashtags isn’t enough. You also need to keep an eye on your TikTok analytics to look for opportunities to keep improving.

TikTok Hashtags FAQs

How to find trending hashtags on TikTok?

There are several ways to find and research hashtags on TikTok:

  • The TikTok Discover tab highlights some of the top hashtags that are currently trending.
  • Check out listicles that compile the top TikTok hashtags across different categories.
  • Use a hashtag generator tool to discover the most popular hashtags related to a certain topic. Find tools that also provide useful stats like the number of posts, views and post views.
  • Conduct a competitive analysis to see what hashtags your competitors are using to reach similar audiences.

How many hashtags should I use on TikTok?

There isn’t a strict limit on the number of hashtags you can use but since there is a caption character limit, use hashtags wisely. We recommend using 3-5 relevant hashtags so you still have space to write engaging TikTok captions.