Why and how to set up your Instagram business profile
March 26, 2020 — Remember back in the day when everyone, regardless of person or brand, had a personal Instagram profile? There were no… Read More
Chloe West
Chloe is a digital marketing manager and freelance writer, focusing on topics surrounding social media and digital marketing. She's based in Charleston, SC, and when she's not working you'll find her at brunch or hanging out with her son. Follow her on Twitter @ChloeWest28.
31 Instagram hacks every marketer needs to know
February 24, 2020 — If you want to have a killer Instagram strategy, you need to know all the ins and outs of… Read More
Your guide to Pinterest ad targeting success
February 17, 2020 — A huge part of social media advertising is making sure you’re targeting the right audience. Each social media platform has… Read More
Instagram advertising: 6 steps to successful ad campaigns
January 28, 2020 — If you’re looking for ways to revamp your Instagram strategy, look no further than incorporating Instagram advertising into your plan… Read More
18 Instagram accounts to follow for brand inspiration
January 24, 2020 — When it comes to social media marketing, you can often get some fresh ideas from looking at what other brands… Read More
How to get traffic from Twitter that converts
January 22, 2020 — Social media marketers are trying to find engaging ways to get traffic from Twitter and other platforms that converts. But… Read More
6 standout social media marketing examples to inspire your strategy
January 20, 2020 — There are so many different ways to see success on social media. With a plethora of platforms and strategies to… Read More
Social mentions 101: What are they and why they’re important
January 14, 2020 — When creating a social media strategy for your brand, there are two things you want to… Read More
Top Instagram trends from 2019 and what to expect in 2020
December 19, 2019 — We’ve all heard that change is the only constant, and that’s never rung more true than in the digital marketing… Read More
Tips for marketing to parents from top brands
December 4, 2019 — The digital age has made parenting much different than it used to be. Now there are ads on kids’ games,… Read More
15 Twitter bio ideas for brands to attract new followers
December 2, 2019 — When it comes to social media bios for your brand, are you putting a good bit of thought into writing… Read More
Your 5-step Pinterest marketing strategy
November 20, 2019 — While Pinterest originally was known for being the go-to site for finding recipes and home decor ideas, there is so… Read More
How to search your Twitter history and why you want to
November 7, 2019 — When running social media for your business, it’s important to be on top of all aspects of your accounts. This… Read More
12 Ways to use social media for education
November 6, 2019 — There are many different ways to use social media for education. Social media has various uses in the classroom as… Read More
How to create successful social media contests that convert
October 18, 2019 — How can you come up with a fast and surefire way to generate huge audience engagement on social media? Put… Read More
10 Call to action phrase examples that increase clicks and conversions
September 19, 2019 — Creating social media content is much more than simply writing clever captions to accompany your photos and blog posts. While… Read More
13 essential Twitter stats to guide your strategy
August 29, 2019 — Understanding user trends and behavior for a platform like Twitter is essential for getting the most out of your marketing… Read More
The 20 Minute Twitter Audit
August 19, 2019 — Just like any digital marketing strategy, you need to check in on your Twitter profile and tactics every now and… Read More
7 essential Instagram metrics to measure performance
July 25, 2019 — As with any marketing strategy, keeping tabs on the performance of your various initiatives is essential, including on Instagram. But… Read More
Pinterest content tips to help you create the perfect pin
April 30, 2019 — When working to create a successful social media content strategy, it’s important to pay attention to… Read More