Twitter marketing involves a lot of moving parts. Engaging with your audience, managing your followers and creating content are just a few of the responsibilities marketers take on every day. As you can imagine, doing all of this within the native Twitter app can be frustrating, to say the least. But luckily there are tools you can use to make life a little easier.
There are hundreds of Twitter tools out there you could try, but that doesn’t mean your business needs them. What tends to happen is you read a list of 200 must-try Twitter tools, then rush to sign up for all of them. But in most cases, you’ll use a tool once and never again. If Twitter tools were tangible products, most marketers would probably have a bin full of them covered in dust, sitting in the basement.
To avoid wasting time or money on a bunch of tools you never use, make sure you only try software that provides value and will help you be more efficient. The tools you use will be different depending on your needs, but here’s a place to get started. Check out our list of 10 Twitter tools that you’ll actually use:
T.U.N.S. stands for Twitter Unfollower Notification Service. The purpose of this tool is to notify you whenever someone unfollows you. Losing followers isn’t something businesses hope for, but it happens. By using T.U.N.S., you can see trends in lost followers and may even be able to dig deeper into why they’re unfollowing you.
Knowing who’s unfollowing you is great data to have, but be careful. One thing you don’t want to do is pester people who unfollow you. There’s no need to Tweet every single person who unfollows you. Rather, use T.U.N.S. as a way to stay on top of things when you’re losing multiple followers out of nowhere, or when someone important unfollows you, like a key influencer or a long-time customer.
Hosting a Twitter chat is a great way to engage your current followers as well as attract new ones. Our weekly #SproutChat has been a great way to bring the social media marketing community together and get our followers to interact. But before you can get started, you need a tool to manage it.
Tchat.io does just that. First, come up with a branded hashtag for people to use when Tweeting about your chat. We use #SproutChat, for example. Then enter that hashtag into Tchat to see conversations going on in real time and engage.
3. Sprout Social
OK, so we may be a little bias here, but we’d be doing you a disservice if we didn’t mention the best Twitter dashboard on the market. Our software allows you to do everything from schedule Tweets, monitor brand mentions, track hashtags, get in depth analytics and so much more.
Plus, you can also manage your Facebook, Instagram and LinkedIn profiles all in one place. A Twitter dashboard is a necessity for any business, but particularly for companies that have multiple people handling their Twitter profiles. Sprout makes it easy for teams to collaborate on one or multiple accounts. Need we say more? If you’re not using Sprout yet, you’re missing out.
If one of your goals is to drive traffic from Twitter back to your website, you need to share the right type of content. But what does your audience want to see?
Buzzsumo is a great tool that allows you to find the most socially shared content (articles, infographics, videos and more) on any given topic. Simply enter a keyword or even a competitor’s website, and Buzzsumo will show you the articles that have been Tweeted the most. Once you find content people have been Tweeting about, you can create something similar on your own website and start distributing it on Twitter.
You can even click “View Sharers” to see who shared the content on Twitter, which is a great way to find new people to connect with.
Live streaming has been bubbling up for a while, but it started reaching new heights in 2016. In Q4 2016 alone, live video from Twitter’s content partners attracted over 31 million viewers. In that same time span, 6.6 million hours of live video was broadcasted through Periscope.
Periscope is a video streaming app, purchased by Twitter in 2015, that allows users to stream live videos from their phones. It’s integrated directly into Twitter so the videos show up directly in their followers’ Twitter streams. If your brand hasn’t jumped into the live video game yet, Periscope is a great place to start. It’s simple to use and as the stats show, people absolutely love live streams.
IFTTT (If This Then That) is more of a productivity app than a Twitter tool, but it’s extremely powerful for social media marketers. It allows users to connect multiple apps that aren’t natively integrated with each other and automate certain tasks. The combination of apps is called a recipe. You can do a ton of cool things like send weather alerts to your phone every morning, sync emails to Evernote or in this case, automate certain Twitter related tasks.
The list of possible recipes for Twitter is extremely long but here are some examples of what you can do:
- Add starred Tweets to a Google spreadsheet.
- Automatically Tweet images posted to Instagram.
- Get an email digest of Tweets from specific people or on a specific topic.
Since IFTTT connects with so many different apps, you can get really creative with what you automate. Give it a try and see what you can up with.
When you’re only following a handful of people, sorting through them is pretty simple. But as you start to follow more and more users, remembering why you followed them or even who a person is gets difficult. Filta is a cool Twitter tool that allows you to search and filter through the people you follow.
Instead of just searching by username, Filta looks at their Twitter bio. Here’s an example of how you might use Filta. Let’s say you were trying to promote a new product you released and want to reach out to bloggers who could potentially write about it or share details about the release with their followers. You could search for people you follow with the word “blogger” in their bio, then launch an outreach campaign to connect with them.
Hashtags are a good way to give your Tweets more visibility. The challenge is figuring out which hashtags to use, because just adding something random like #monkeysareawesome isn’t going to do anything. In order to get the most out of hashtags on Twitter, you need to use ones people are actually looking for.
RiteTag is a nifty Twitter tool that rates the hashtags you’re thinking of using. As you start typing into the entry field, RiteTag will give you instant feedback on the quality of your hashtag so you can make changes on the spot. There are also a couple of other helpful features like notifications if new hashtags related to your topic start trending. On top of that, RiteTag will also suggest hashtag ideas based on your keywords.
Did your company host or attend a popular industry event? If you live Tweeted using a specific hashtag, you can use Storify to batch all your Tweets together and give your audience a look at everything that happened.
Storify allows you to pull in multiple Tweets and or other social media posts and group them into a story. Then you can embed that story on your website or elsewhere.
When a topic or hashtag starts trending on Twitter, people naturally start to look for Tweets about it to learn why it’s trending and what’s going on. Twitter surfaces the most relevant and popular Tweets about trending topics to the top of the search results.
A popular tactic brands use to get exposure to a new audience is jumping onto trending topics, also known as trendjacking. You find trending topics on Twitter then share or create relevant content related to it.
Since Twitter moves so quickly, it can be difficult to keep track of everything that’s trending throughout the day. Trends24 makes it a little easier by allowing you to see what topics have been trending throughout the day, and view them by location.
Try implementing any of these Twitter tools into your strategy to be more efficient and effective. Not every tool will be a good fit for every marketer. The goal is to find what works for you and add it into your Twitter marketing tool belt.
What are some of your favorite Twitter tools? Leave a comment below and let us know.