Social media is demanding at times, and it’s nearly impossible for brands to rely solely on creating and posting content in the moment. Twitter especially, with a constantly changing, ephemeral timeline, requires a strong content strategy to supplement your day-to-day marketing and engagement. If you’re not already doing so, you should definitely start focusing on scheduling Twitter posts.
In this article, we’ll look at how to schedule Tweets on Twitter so you can augment your existing content strategy, save yourself a ton of time and make sure your audience sees the content you want them to see at the right moment.
Schedule Tweets on Twitter
The native Tweet scheduler lives in the Twitter Ads portion of the Twitter dashboard. You can access it by clicking the blue Compose button or by using the Creatives tab in the Twitter Ads panel. From there, you’ll draft up your content and select the Scheduling tab to determine a day and time to send it out.
If you’re not using Twitter Ads, or want a more cohesive experience for multiple profiles and networks, Sprout Social offers an extremely robust set of social media publishing tools. With Sprout, you can use features, such as Scheduled messages, the Sprout Queue and ViralPost, to save your team a ton of time and stay on top of an ever-evolving content strategy. Let’s take a look at how to do that.
Scheduling One-Off & Recurring Tweets With Sprout Social
You most likely have plenty of content that you’ve planned out far in advance. With your fair share of promotions/campaigns, product launches and events already on the docket, Sprout makes it easy to get Tweets on the content calendar weeks or months ahead of time. You can even have content recur with the simple click of a mouse.
Schedule a Tweet
- Click the Compose button, and begin drafting your content.
- Click the calendar icon, select the day(s) you would like to publish and enter a time.
Filling Engagement Gaps With Sprout Queue
Let’s be honest: Not all of the content you create is necessarily time sensitive. An important part of any brand’s social strategy is maintaining an active presence throughout the day with thoughtful, relevant posts that drive engagement with their audience. Manually scheduling each and every one of those Tweets can be super tedious, so Sprout has developed an elegant way to quickly schedule future content without needing to manually set a day and time every time.
The Sprout Queue can be configured by Sprout account owners to post a maximum of 10 times per day. You can choose between setting your own send times manually (if you’ve already used the Sent Messages report to find out when your audience is most engaged) or by using ViralPost, an algorithm Sprout has developed that automatically learns the best moments to send out content. You can easily configure these settings for one or multiple social profiles. Once your Queue settings are in place, you won’t have to manually choose times for that great industry think piece or the helpful product tips you disperse to your customers.
Fun fact: you can also press ‘N’ on your keyboard to quickly open the compose box.
Set up the Sprout Queue
- Click the Actions menu (little gear icon in the upper-right corner of the application), and select Sprout Queue.
- Select one or more profiles and click Edit Times.
- If choosing times manually, type in the exact times and add up to 10 as needed.
- If using ViralPost, simply select the maximum numbers of posts per day as well as the active posting time frame for weekdays and weekends.
Scheduling Tweets With the Sprout Queue
You never know when a great idea will come along, so Sprout is ready and waiting at any moment. Queue great stories from the RSS Reader (just make sure to set up your Feedly account in Sprout) or using the browser extension, or even quickly approve a draft in the Scheduled tab. Queueing up engaging content is just a couple of clicks with Sprout’s Compose box.
Whether you’ve scheduled times manually or you’re using ViralPost, the Sprout Queue is a perfect way to get great content in front of your audience’s eyes. Using Sprout’s full suite of publishing tools will save you a lot of time and guesswork, allowing you to focus on more personalized interactions with your audience.
We really hope this article was helpful in explaining how to make the most out of Sprout’s publishing features to schedule tweets. Any questions or feedback? Give us a Tweet. If you’re interested in trying this for yourself, sign up for a free trial and give it a shot.
Keenan Schneider: Keenan Schneider is the voice-acting, photograph-taking, cilantro-despising Product Education Manager at Sprout Social. He loves providing great customer service, teaching people new things and portmanteaus. Also limes.