A step-by-step guide on how to use Facebook Business Manager
April 2, 2020 — Still managing your Facebook Pages and ad accounts through your personal account? While that’s perfectly fine if you’re single-handedly managing… Read More
Jacqueline Zote
Jacqueline Zote is a professional content writer and editor. Her interests range from pop culture and mythology to content development and social activism. In her free time, she goes on food adventures and writes unrhymed poetry. Her short fiction has appeared in anthologies published by HarperCollins Publishers and Zubaan Books.
7 tips to rev up your LinkedIn marketing game
March 16, 2020 — With over 660 million registered professionals, LinkedIn is the largest resource for B2B marketers to tap into. So if… Read More
How to run a winning Twitter contest
March 9, 2020 — No matter how many marketing fads will come and go, the one marketing strategy tactic that never fails to… Read More
11 Free Email Marketing Tools to Save You Time and Money
March 2, 2020 — Marketing trends and channels evolve over time. While some trends come and go quickly, one of the channels that has… Read More
The social media marketer’s guide to infographic marketing
February 25, 2020 — With the constant demand for bite-sized information and visual content, infographic marketing is only going to grow in popularity as… Read More
9 clever ways to maximize the value of Pinterest for business
February 3, 2020 — If you’re not using Pinterest for business already, it’s time to reconsider. While many brands were busy focusing their marketing… Read More
40 YouTube stats and facts to power your 2020 marketing strategy
January 29, 2020 — YouTube isn’t just the go-to destination for video content; it’s also the second most visited site… Read More
What is TikTok? Everything social media marketers need to know
January 27, 2020 — Ever come across a TikTok video even though you’re not on the platform? Odds are you’ve probably seen at least… Read More
130 most important social media acronyms and slang you should know
January 27, 2020 — If you’ve been observing social media conversations, you might have come across a ton of lingo or acronyms that take… Read More
How to get started with LinkedIn ads
December 12, 2019 — You’ve run dozens of ads on Facebook and double that on Google. While that’s all well and… Read More
How to use social media crowdsourcing effectively
November 13, 2019 — A few months back, Jarett Wieselman from Netflix sent out the following tweet asking people what they mean when they… Read More
Best Instagram caption ideas for engagement
November 12, 2019 — With its massive user base and image-rich layout, Instagram gives you the perfect platform to visually… Read More
How to Find and Reach Your Target Audience on Instagram
October 22, 2019 — Having in-depth knowledge of your Instagram target audience is an essential part of a successful Instagram marketing strategy. Unless you… Read More
6 Twitter analytics tools to amplify your strategy
October 21, 2019 — Twitter is an excellent platform to engage with friends and follow your favorite industry experts. But if you want to… Read More
The guide to winning social media for law firms
September 26, 2019 — For years, social media has been a popular marketing channel for consumer brands. You see companies like Wendy’s, Airbnb and… Read More
UTM tracking & URL shortening for social media marketers
September 19, 2019 — Every social media marketer is different. They have their own methods, practices and sets of skills. Read More
How to do keyword research for SEO and beyond
September 17, 2019 — It’s common knowledge that keywords help you find a place in search engine results. But improving search engine visibility isn’t… Read More
9 essential social media management tools for marketers
August 15, 2019 — If you’ve been in the industry for a while, you’ll know that social media management is no joke. From planning… Read More
What are fake influencers and how can you spot them?
July 23, 2019 — As consumers, we’re often swayed by the opinions of people we consider as experts in the field. We seek out… Read More