Twitter hashtags: A guide to finding the right ones and making the most of them
August 3, 2020 — If you’re not yet using trending hashtags on Twitter to their fullest potential, you could be missing out on a… Read More
Jacqueline Zote
Jacqueline Zote is a professional content writer and editor. Her interests range from pop culture and mythology to content development and social activism. In her free time, she goes on food adventures and writes unrhymed poetry. Her short fiction has appeared in anthologies published by HarperCollins Publishers and Zubaan Books.
TikTok Ads 101: How to get started with TikTok advertising
July 15, 2020 — In a span of just a few years, TikTok has seen massive growth in popularity and app usage. By April… Read More
25 answers to the most common social media questions
July 13, 2020 — With the social media landscape evolving constantly, there’s always something new to learn for both novice and experienced marketers alike. Read More
6 Twitter analytics tools to amplify your strategy
July 13, 2020 — Twitter is an excellent platform to engage with friends and follow your favorite industry experts. But if you want to… Read More
5 strategies to amplify your Twitter engagement
July 8, 2020 — While having thousands of Twitter followers is great, those numbers don’t mean much if those followers don’t engage with your… Read More
Everything you need to know about how to get verified on Facebook
June 16, 2020 — As a brand or business, building credibility with your online audience should be part of your overall marketing strategy. Besides… Read More
The social media marketer’s guide to YouTube marketing
May 26, 2020 — With 2 billion unique users watching 1 billion hours of video every day, YouTube offers an… Read More
How to Find and Reach Your Target Audience on Instagram
May 5, 2020 — Having in-depth knowledge of your Instagram target audience is an essential part of a successful Instagram marketing strategy. Unless you… Read More
130 most important social media acronyms and slang you should know
May 5, 2020 — If you’ve been observing social media conversations, you might have come across a ton of lingo or acronyms that take… Read More
11 Free Email Marketing Tools to Save You Time and Money
May 4, 2020 — Marketing trends and channels evolve over time. While some trends come and go quickly, one of the channels that has… Read More
Data visualization: What it is and how it adds value to marketing
April 30, 2020 — The abundance of data can be a bane as much as it is a boon. While marketers now have plenty… Read More
The essential guide to YouTube ad campaigns
April 15, 2020 — With 78.8% of marketers considering YouTube as the most effective platform for video marketing, there’s no… Read More
A step-by-step guide on how to use Facebook Business Manager
April 2, 2020 — Still managing your Facebook Pages and ad accounts through your personal account? While that’s perfectly fine if you’re single-handedly managing… Read More
7 tips to rev up your LinkedIn marketing game
March 16, 2020 — With over 660 million registered professionals, LinkedIn is the largest resource for B2B marketers to tap into. So if… Read More
How to run a winning Twitter contest
March 9, 2020 — No matter how many marketing fads will come and go, the one marketing strategy tactic that never fails to… Read More
The social media marketer’s guide to infographic marketing
February 25, 2020 — With the constant demand for bite-sized information and visual content, infographic marketing is only going to grow in popularity as… Read More
9 clever ways to maximize the value of Pinterest for business
February 3, 2020 — If you’re not using Pinterest for business already, it’s time to reconsider. While many brands were busy focusing their marketing… Read More
40 YouTube stats and facts to power your 2020 marketing strategy
January 29, 2020 — YouTube isn’t just the go-to destination for video content; it’s also the second most visited site… Read More
What is TikTok? Everything social media marketers need to know
January 27, 2020 — Ever come across a TikTok video even though you’re not on the platform? Odds are you’ve probably seen at least… Read More