How to Turn B2B Social Data Into a Revenue Driver
Selling to other businesses is no easy feat. B2B marketing and sales teams face lengthy sales cycles, multiple stakeholders who… Read More
Guides
The best social media teams require more than just the right tools to manage their channels; they also need an effective social strategy. In an effort to help companies craft a holistic social experience for their customers, we’ve created a series of free, informational guides.
The Agency Leader’s Guide: Using Social Listening to Optimize Operations for Digital Agencies
Running an agency in the middle of a pandemic can feel nearly impossible—clients are panicking, promising leads are going silent… Read More
40 Unique Ways To Use Social Listening To Make An Impact On Your Business
Being a good listener is an invaluable skill for marketers, in life and on social media. When you listen (and… Read More
What’s Next for Your Social Strategy as Businesses Redefine Their New Normal [Free Checklist]
Every marketer knows the value of being flexible and willing to adapt when it comes to social media marketing. To… Read More
The Social Media Metrics Map (Free Resource)
With the hundreds of social media metrics available today, the challenge is understanding which metrics will help you make smart… Read More
How to think long-term when building social connections
In 2020, crises including COVID-19, the death of George Floyd and the racial injustices that sparked protests around the world… Read More
Jumpstart Your Strategy When Your Content Stalls Out [Free Checklist]
Every marketer knows social media is a rapidly changing landscape. If your brand doesn’t adjust as new trends… Read More
Build a Business Case for Social Media Resources [Free Template]
Despite the growing recognition of social media as an essential marketing channel, securing budget and resources continues to be one… Read More
Higher Ed Playbook: Using Social to Unite Your University
Higher education institutions play a powerful role in creating a sense of belonging and community for students. Now… Read More
From Crisis to Connection: How to Build a Social Media Crisis Management Strategy
Crises of all kinds could hit your brand at any moment. In the past, communications leaders worried about fairly standard… Read More
Building a successful go-to-market strategy with social media
B2B SaaS and technology companies build their businesses around their products, their services and the customers who use… Read More
A Social Media Presentation Deck Stacked In Your Favor [Free Template]
Social media facilitates connections, but the stories we tell there are what binds us together. Great storytelling in… Read More
[Free Toolkit] Reach a Higher State of Marketing with Data
Customers, competitors, cultural events—today’s marketers have real-time data on it all. But what does a social strategy fueled by those… Read More
Always Be Growing: Your Social Media Career Growth Plan [With Template]
You’re ready to take the next step in your social media career. But what does that look like, and how… Read More
[Free Template] The Only Agency Pitch Deck You’ll Ever Need
Sure, it’s what’s on the inside that counts. But to give your ideas their best chance, build them the deck… Read More
5 Social Takeaways for Tech Companies
Today’s technology companies can’t afford to fall behind on social media. Social is where 24% of… Read More
[Free Toolkit] Level Up Your Social Marketing in 2020
The dawn of the New Year doesn’t just mean the start of 2020. It means the beginning of an entirely… Read More
Social Marketing Guide: 7 Steps To Creating a Winning Strategy
Do you have your social media marketing strategy squared away? If not, we don’t blame you. As the social space… Read More