Guides
The best social media teams require more than just the right tools to manage their channels; they also need an effective social strategy. In an effort to help companies craft a holistic social experience for their customers, we’ve created a series of free, informational guides.
The ROI of Listening on Social Media
As social marketers get more sophisticated, we’re not concerned with “How will this solve my specific problem?” but “How will this transform my business?” In this Social Media Listening ROI Guide, we walk you through the five ways listening drives change in organizations we work with and in the social marketing industry at large. Read More
Social Media & the Evolution of Transparency
Fake news. Data breaches. Privacy concerns. In our complicated, hyper-connected world, people shop and consume information with a healthy dose… Read More
The 2018 Sprout Social Index: Realign & Redefine
To understand what ROI means in social marketing and how marketers align with consumer preferences, we asked over 2,000 social… Read More
5 Habits of Successful Social Media Managers
Are you on the hunt for a social media manager that carries all the important qualities to succeed with your… Read More
Supporting HIPAA Compliance on Social: A Cheat Sheet
From hospitals to insurers to medical device manufacturers, organizations must make compliance with industry regulations a priority. Few directives loom… Read More
Sink or Swim
While 90% of executives and board members claim to understand the impact of social on their companies, only 14% are… Read More
The Complete Higher Education Playbook: 7 Steps to Rev up Your Higher Ed Social Strategy
If you work in higher education, your target audience lives on social media. From prospective students to alumni, social channels… Read More