The 2018 Sprout Social Index: Realign & Redefine
To understand what ROI means in social marketing and how marketers align with consumer preferences, we asked over 2,000 social… Read More
Guides
The best social media teams require more than just the right tools to manage their channels; they also need an effective social strategy. In an effort to help companies craft a holistic social experience for their customers, we’ve created a series of free, informational guides.
5 Habits of Successful Social Media Managers
Are you on the hunt for a social media manager that carries all the important qualities to succeed with your… Read More
Supporting HIPAA Compliance on Social: A Cheat Sheet
From hospitals to insurers to medical device manufacturers, organizations must make compliance with industry regulations a priority. Few directives loom… Read More
Sink or Swim
While 90% of executives and board members claim to understand the impact of social on their companies, only 14% are… Read More
The Complete Higher Education Playbook: 7 Steps to Rev up Your Higher Ed Social Strategy
If you work in higher education, your target audience lives on social media. From prospective students to alumni, social channels… Read More
Brands Taking a Stand on Social: To Speak, or Not to Speak?
To speak, or not to speak? In today’s socio-political climate, it’s difficult for brands to navigate how and when to… Read More
The 7 Step SaaS Marketing Guide: How Software & Internet Brands Win at Social
To make sure your SaaS company is marketing the correct audience and using the right resources, we’ve put together this… Read More
7 Steps to Create a Winning Social Media Marketing Strategy in 2018
Today, more than ever, brands realize the importance of social media, but many are still unsure how to take full… Read More
5 Social Takeaways for Tech Companies
Today’s technology companies can’t afford to fall behind on social media. From online apps to SaaS, B2B consumers often rely… Read More
How Social Listening Benefits Your Organization at Four Levels
Finding rich, true, relevant perspectives in marketing isn’t easy. Tracking likes, clicks, shares—it only tells you so much about your… Read More
5 Ways to Inspire Offline Sales on Social Media
Social media is no longer optional for retailers. Your customers demand a social presence and your competitors capitalize on it. Read More
5 Effective Ways to Sell Your School on Social
If your school isn’t taking advantage of social media as an admissions platform and actively fostering communication with prospective students,… Read More
Twitter & Sprout Social’s Guide to Building the Best Bots
Chatbots are no trend–they’re one of the most efficient ways sophisticated brands are taking social audience engagement to the next… Read More
How to Leverage Sprout Social for Your Facebook Strategy
Facebook’s 1.86 billion users give it the largest user base of any social platform, reaching the widest variety of audiences… Read More
Getting the Most out of Sprout Social’s Message Approval Workflow
Sprout Social provides teams the publishing tools to review, collaborate and provide feedback. With flexible, intuitive workflows and secure publishing… Read More
How to Leverage Sprout Social for Instagram
With more than 600 million users and a clear visual aesthetic, Instagram is a key social network to share brand… Read More
How to Build a Social Media Dream Team
One key difference between an average and an exceptional organization is the ability to quickly identify, test and leverage new… Read More
How Sprout Social Powers Agencies
Today’s agency landscape is as varied as the brands and client engagements they represent. From advertising and PR to dedicated… Read More
The Modern Guide to Social Media for Retail
Retailers whether small or big have to prepare for effective social media marketing. This means driving more customers in your… Read More
Social Media Ecommerce: The Complete Guide to Social Shopping
With the rise in online shopping, consumers want a faster avenue for customer service, order statuses and general questions. Many… Read More