How to Leverage Sprout Social for Instagram
With more than 600 million users and a clear visual aesthetic, Instagram is a key social network to share brand and lifestyle content with Read more…
Guides
The best social media teams require more than just the right tools to manage their channels; they also need an effective social strategy. In an effort to help companies craft a holistic social experience for their customers, we’ve created a series of free, informational guides.
How to Build a Social Media Dream Team
One key difference between an average and an exceptional organization is the ability to quickly identify, test and leverage new marketing channels to grow Read more…
How Sprout Social Powers Agencies
Today’s agency landscape is as varied as the brands and client engagements they represent. From advertising and PR to dedicated content production or community Read more…
The Modern Guide to Social Media for Retail
Retailers whether small or big have to prepare for effective social media marketing. This means driving more customers in your store through online avenues. Read more…
Social Media Ecommerce: The Complete Guide to Social Shopping
With the rise in online shopping, consumers want a faster avenue for customer service, order statuses and general questions. Many people turn to brands’ Read more…
A First-Class Guide to Social Media for Travel
Social media has quickly become one of the most popular outlets for hotels, airlines, destination or car rental services. If you’re in this industry, Read more…
Complete Guide to Social Media for Banks & Financial Institutions
Up until recently, privacy and compliance concerns deterred financial brands from being more social online, but that all changed when the Federal Financial Institutions Read more…
10 Tips for Creating Engaging Social Media Videos
Social media professionals can all agree that video content is a critical component to furthering their brand’s reach and engagement, but not all Read more…
Executing & Analyzing a Social Customer Care Strategy With Sprout Social
With 34.5% of individuals preferring to turn to social media for their customer service needs, it’s imperative that your business is equipped to address and solve consumer questions on its Read more…
Getting Started With Enterprise Social Media
A Free Guide From Bitly and Sprout Social Enterprise brands face unique social media challenges due to their size and structure. Challenges that make scaling a Read more…
How to Set up & Manage a Social Business Team in Sprout
Running a business is challenging enough; maintaining your business’ social channels shouldn’t make things any harder. With customers expecting constant communication, it’s imperative to Read more…
How to Get Organized & Work Smarter With Message Tagging
With overloaded social feeds, it’s essential to know which messages resonate with your intended audience. Sprout’s message tagging feature enables teams to organize and categorize content Read more…
7 Strategies to Make Your Boutique Agency Stand Out
Social media may be your focus, but you’re up against some stiff competition in a pretty crowded space. If you run a lean-and-mean agency, it’s Read more…
The Power of Your People: Employee Advocacy on Social
You are sitting on a communications gold mine. Your employees—with an average 846 social connections each—collectively have more reach than your brand is likely ever to have. Read more…
A Strategic Guide to Social Media for Nonprofits
Social media is an opportunity to tell your story, engage with supporters and get results—which means there’s no time like the present to create Read more…
Twitter Cards: Everything You Need to Know
As a marketer, you’re always looking for effective ways to drive qualified traffic to your website. Twitter provides a convenient way to do this, Read more…
Instagram for Brands: Creating an Instagram Marketing Strategy
Instagram, with more than 30 billion images shared and 300 million monthly active users, generates an average of 70 million photos per day. The Read more…
15 Ways to Engage on Instagram
As you create an Instagram strategy for your brand, let engagement guide the way. Consider these top tips for curating content, engaging with your Read more…
Crisis Averted: Preparation Strategies to Stop a Social Fiasco
Product recalls. Website hacks. Distasteful Tweets. Crises of all kinds could hit your brand at any moment—and then get amplified in the worst of Read more…
LinkedIn Targeting: Delivering Relevant Content to the Right People
With more than 364 million members on LinkedIn, how do you ensure your messages reach the right people at the right time? It takes Read more…
