Sink or Swim: How to Assess & Advance Your Company’s Social Media Maturity
While 90% of executives and board members claim to understand the impact of social on their companies, only 14% are… Read More
Sprout Blog » Guides
The best social media teams require more than just the right tools to manage their channels; they also need an effective social strategy. In an effort to help companies craft a holistic social experience for their customers, we’ve created a series of free, informational guides.
While 90% of executives and board members claim to understand the impact of social on their companies, only 14% are… Read More
If you work in higher education, your target audience lives on social media. From prospective students to alumni, social channels… Read More
To speak, or not to speak? In today’s socio-political climate, it’s difficult for brands to navigate how and when to… Read More
To make sure your SaaS company is marketing the correct audience and using the right resources, we’ve put together this… Read More
Today, more than ever, brands realize the importance of social media, but many are still unsure how to take full… Read More
Today’s technology companies can’t afford to fall behind on social media. From online apps to SaaS, B2B consumers often rely… Read More
Finding rich, true, relevant perspectives in marketing isn’t easy. Tracking likes, clicks, shares—it only tells you so much about your… Read More
Social media is no longer optional for retailers. Your customers demand a social presence and your competitors capitalize on it. Read More
If your school isn’t taking advantage of social media as an admissions platform and actively fostering communication with prospective students,… Read More
Chatbots are no trend–they’re one of the most efficient ways sophisticated brands are taking social audience engagement to the next… Read More
Facebook’s 1.86 billion users give it the largest user base of any social platform, reaching the widest variety of audiences… Read More
Sprout Social provides teams the publishing tools to review, collaborate and provide feedback. With flexible, intuitive workflows and secure publishing… Read More
With more than 600 million users and a clear visual aesthetic, Instagram is a key social network to share brand… Read More
One key difference between an average and an exceptional organization is the ability to quickly identify, test and leverage new… Read More
Today’s agency landscape is as varied as the brands and client engagements they represent. From advertising and PR to dedicated… Read More
Retailers whether small or big have to prepare for effective social media marketing. This means driving more customers in your… Read More
With the rise in online shopping, consumers want a faster avenue for customer service, order statuses and general questions. Many… Read More
Social media has quickly become one of the most popular outlets for hotels, airlines, destination or car rental services. If… Read More
Up until recently, privacy and compliance concerns deterred financial brands from being more social online, but that all changed when… Read More
Social media professionals can all agree that video content is a critical component to furthering their brand’s reach and engagement,… Read More