In 2016, after eight years working in traditional media relations, Kikora Mason stepped into her first social media role. Six years later, in 2022, she became the Vice President of Social Media and Community Management at JP Morgan Chase.
How did Mason rise to social media executive status? She credits her transferable skills, the support of an attentive manager and hard work for her success.
I had a manager who saw me and amplified my potential. I was at a point in my career where I didn’t need to prove I could do the work—that had been done. I needed to focus on my relationship building. As a result, I was profiled by a national publication and had my work go viral, which put me onto a national stage. All of the work I’ve done in my career has led me to my current role.Kikora Mason
VP of Social Media and Community Management at JP Morgan Chase
And Mason isn’t alone. Roles like VP of Social Media and Chief Social Media Officer are emerging at some of the world’s most successful companies, suggesting long-term social media careers will be a fixture in marketing departments moving forward.
How can you work towards becoming a social media executive? We interviewed three execs from JP Morgan Chase, Nielsen and Houghton Mifflin Harcourt—companies leading the charge in establishing social media-focused leadership roles—to find out.
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