How Real Brands Use Social Data to Drive Business Impact

According to 85% of executives, social data will become a primary source of business intelligence over the next few years. While the applications of social data are limitless, there is one important principle that the best social marketers agree on: to gain the most value from your social data, you need to get the complete picture across both your earned and owned data.

We interviewed four Sprout customers to uncover how they’re using social data to improve multiple facets of their businesses, from stronger brand reputation and audience engagement to greater communication with leadership.

In this guide, you’ll learn how real brands combine insights from Listening and Premium Analytics to drive powerful results, including:

• How digital marketing agency Leadtail used social data to pull key competitive insights that helped their client rethink their marketing approach.
• How entertainment agency Situation Interactive uses patterns of data points to tell a full story around social performance and brand reputation.
• How the NFL Players Association used social data to discover and capitalize on an untapped audience.
• How Cummins, a leading global power provider, uses Listening to monitor brand health and develop a well-informed strategy for diversity, equity and inclusion.