The best social media teams require more than just the right tools to manage their channels; they also need an effective social strategy. In an effort to help companies craft a holistic social experience for their customers, we’ve created a series of free, informational guides.
As social marketers get more sophisticated, we’re not concerned with “How will this solve my specific problem?” but “How will this transform my business?” In this Social Media Listening ROI Guide, we walk you through the five ways listening drives change in organizations we work with and in the social marketing industry at large. Read More
From hospitals to insurers to medical device manufacturers, organizations must make compliance with industry regulations a priority. Few directives loom… Read More
If you work in higher education, your target audience lives on social media. From prospective students to alumni, social channels… Read More
Finding rich, true, relevant perspectives in marketing isn’t easy. Tracking likes, clicks, shares—it only tells you so much about your… Read More
Chatbots are no trend–they’re one of the most efficient ways sophisticated brands are taking social audience engagement to the next… Read More
Facebook’s 1.86 billion users give it the largest user base of any social platform, reaching the widest variety of audiences… Read More