No matter what sector your tech company falls under, it’s important to stay on top of industry and consumer trends, and pull those insights into your social strategy. Let the leaders in your space act as guides and inspiration. What are they doing to stand out from the crowd? Where are they investing their social efforts?
Gartner research finds that when B2B buyers are considering a purchase‚ they spend only 17% of that time meeting with potential suppliers and 27% researching independently online. One of the first places that research will lead them is social media. So, tech companies of every stripe can benefit from enhanced social strategy, whether it concerns customer acquisition, product feedback, customer care or something in between.
The key is having the right tool for the job.