5 Social Takeaways for Tech Companies
Section 6
Follow the leaders
No matter what sector your tech company falls under, it’s important to stay on top of industry and consumer trends, and pull those insights into your social strategy. Let the leaders in your space act as guides and inspiration. What are they doing to stand out from the crowd? Where are they investing their social efforts?
Gartner research finds that when B2B buyers are considering a purchase‚ they spend only 17% of that time meeting with potential suppliers and 27% researching independently online. One of the first places that research will lead them is social media. So, tech companies of every stripe can benefit from enhanced social strategy, whether it concerns customer acquisition, product feedback, customer care or something in between.
The key is having the right tool for the job.
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Section 1
Social should streamline operations
Technology is supposed to make life easier for your business and your customers. With the right tools and an effective social strategy, companies can simplify business operations while driving success.
By 2022, chatbots are projected to save businesses billions by streamlining customer service and addressing concerns around the clock. Leveraging these bots for the incredible tool that they are removes the burden of time-consuming tasks and allows you to better serve your customers in ways that matter most.
Evernote, a cross-platform app designed for note taking, organizing and archiving, was an early adopter of Sprout Social’s automated chatbot feature. Sprout chatbots were able to automatically guide Evernote customers on Twitter into Direct Message conversations to find out more about their inquiries.
While human-to-human connection is still important for customer relations, chatbots provide instant responses, 24/7 service and almost unlimited interactions simultaneously. These capabilities save businesses manpower and time. For Evernote, this meant that their team saw an 80% increase in people helped on Twitter per week! They also saw an 18% decrease in replies sent per conversation, demonstrating an increase in efficiently resolving customer issues.
With growing adoption and consumer interest, Sprout wanted to make it simple for users to get started. Depending on business and consumer needs, Sprout users can now choose either the customer care, marketing, e-commerce or content discovery templates. The templates are pre-built with best practices in mind so you can decrease time to value with each new chatbot you create.