No matter what sector your tech company falls under, it’s important to stay on top of industry and consumer trends, and pull those insights into your social strategy. Let the leaders in your space act as guides and inspiration. What are they doing to stand out from the crowd? Where are they investing their social efforts?
Gartner research finds that when B2B buyers are considering a purchase‚ they spend only 17% of that time meeting with potential suppliers and 27% researching independently online. One of the first places that research will lead them is social media. So, tech companies of every stripe can benefit from enhanced social strategy, whether it concerns customer acquisition, product feedback, customer care or something in between.
The key is having the right tool for the job.
How tracking social media shares can strengthen your campaignsPublished on January 11, 2021 Reading time 6 minutes
How to create a must-see social content strategy with trendspottingPublished on January 5, 2021 Reading time 7 minutes
5 steps to creating an inspired hashtag holiday strategyPublished on December 21, 2020 Reading time 6 minutes
What 9 social media leaders are taking with them into 2021Published on December 14, 2020 Reading time 7 minutes