B2B SaaS and technology companies build their businesses around their products, their services and the customers who use them. When it comes time to take a new product to market or to update an existing one, a thoroughly mapped out go-to-market (GTM) strategy is a must.
A GTM strategy outlines how your company will reach prospects and turn them into customers. Social media is today’s most prominent stepping stone on the path to purchase in all industries, so it must work in tandem with the rest of your GTM strategy.
Download this guide to learn where and how social media fits into your GTM strategy throughout three phases: research, roll-out and results. Come away with actionable insights that will help your launch really take off.