A guide by Google and Sprout Social
In an age when mobile-empowered consumers have limitless information and options at their fingertips, brands are finding it harder than ever to stand out from the crowd. Almost every customer journey starts with a search engine like Google, so your brands’ presence in local search results is a critical opportunity to capture consumers’ attention and drive sales.
Online reviews are playing an increasingly important role in this search process, with 63.6% of consumers claiming to check Google reviews before visiting a business or making a purchase. (ReviewTrackers, 2018). Now more than ever, brands need to integrate review management into their overall engagement strategy to build stronger customer relationships and improve their online reputation.
Download this guide to learn how to:
- Strengthen your Google My Business presence to increase SEO and discoverability in local search results
- Leverage review management to improve your reputation and build better relationships with customers
- Unify your social media and review management for a more cohesive and efficient approach to customer engagement