How to Turn B2B Social Data Into a Revenue Driver
View GuideSelling to other businesses is no easy feat.
B2B marketing and sales teams face lengthy sales cycles, multiple stakeholders who need convincing and the ever-present need to keep buyers engaged throughout their journey.
That’s where social media comes in. Social marketers are on the front lines of their brands, speaking to customers day in and day out to build awareness, interest and loyalty. Those efforts make a valuable contribution to the sales cycle—but using B2B social data to actually improve the buyer journey, reveal new avenues for growth and beat competitors is what will help take B2B social media marketing to the next level.
In this guide, we’ll cover how to turn B2B social data into a revenue driver. To do this, you’ll hone four key practices fueled by social listening and data:
- Understand your audience, from their frustrations to what they really want
- Use social to fix a leaky sales pipeline and improve your buyer’s journey
- Uncover opportunities to expand your products and services
- Get ahead of your competition and position your brand for success
If you’re a social marketer who’s ready to elevate your strategy, provide data-driven recommendations and make a greater impact on your business and revenue, this guide is for you.
How to turn B2B social data into a revenue driver
Recommended for you
View all Recommended for you- Categories
Social media security best practices to keep your company and customer data safe
Published on November 26, 2024 Reading time 9 minutes - Categories
Post Performance Report: Brands making the most of the the holiday season
Published on October 23, 2024 Reading time 6 minutes - Categories
Social media integration strategies your brand needs
Published on October 18, 2024 Reading time 13 minutes - Categories
How to create a Black Friday social media marketing strategy
Published on October 15, 2024 Reading time 8 minutes