#AgencyLife in the new year: 6 client retention strategies to help your agency grow
October 7, 2020 — Agencies and businesses alike have experienced their fair share of challenges in 2020. It’s pushed agencies to think outside of… Read More
Career Growth
Learn how to advance your career in social.
Integrating organic and paid for a powerful LinkedIn social media strategy
September 30, 2020 — A lot of social marketers ask, does our brand really need to be on LinkedIn? In short, yes. By the… Read More
The lean social team: How Sprout powers efficiency for social marketers and proves their ROI
September 28, 2020 — We’ve all heard the saying, many hands make light work. And yet social media managers, who could definitely use more… Read More
Before, during & after: 6 powerful tips to get the most out of a virtual event
September 8, 2020 — Ever experienced this? You attend an amazing conference. Maybe it’s a live, in-person event at a conference center, like in… Read More
How to successfully onboard a new social media team member
August 26, 2020 — So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. It’s… Read More
Overwhelmed at work? Here’s how to talk to your boss about burnout
August 17, 2020 — Today, brands’ front doors are their social media profiles—and you, the social media managers, are the gatekeepers. That is not… Read More
10 Simple steps for a smoother work vacation (with template)
August 5, 2020 — If you’re part of a busy team at work, preparing for vacation can be a huge drag. Ironic, right? However,… Read More
Know Your Limit: The Ideal Length of Every Social Media Post
August 3, 2020 — Trying to craft the perfect Tweet? Not sure how many hashtags it takes to improve your post’s engagement on… Read More
How to create a culture of recognition on your team
July 21, 2020 — It’s no secret that social media professionals wear more than one hat. From content creation, community management, customer service, strategy… Read More
Social media managers, you matter now more than ever
June 30, 2020 — The start of the new decade brought on a whole new set of challenges for social media managers. Between COVID-19… Read More
How to bring the in-store experience online with social: An interview with Philz Coffee
June 30, 2020 — Coffee is the start of the day for so many. Meaning coffee brands have a pretty big target audience. Being… Read More
A crash course for new marketing leaders overseeing social media
June 25, 2020 — Marketing leaders often take a unique path to get to managing a social media team. The journey isn’t always linear:… Read More
Why digital literacy matters for marketers
May 29, 2020 — Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the… Read More
Managing your mental health while working in social media
April 16, 2020 — It’s not too much of a stretch to suggest that many of us have an addiction to social media. For… Read More
Battling burnout as a social media manager
March 26, 2020 — In the last decade, social media has rapidly evolved and become a major element of marketing in all… Read More
Knock your next social media presentation out of the park
February 27, 2020 — As a social media professional, presentations are an inevitable part of your job and a vital part of… Read More
Always On: 4 ways I secure resources for social every day, with Moment’s Brian Cason
February 21, 2020 — Moment positions itself as “the outfitter of photographers and filmmakers.” The company hit the scene in… Read More
5 skills you need to get promoted in 2020
February 13, 2020 — In our recent customer-exclusive webinar, “5 Skills You Need to Get Promoted in 2020,” Paul Balcerak of… Read More
2020 vision: three resolutions marketers are committing to this year
January 29, 2020 — The new year is synonymous with new resolutions, with research showing three in 10 Americans have… Read More
Social media manager vs. community manager: What’s the difference?
January 26, 2020 — Does the person who post as your brand on Facebook also work to develop the community that the company is… Read More