A Social Media Blog For Business

Analytics • Beginner • Career Growth • Community Management • Intermediate • Publishing • Social Media Scheduling • Using Sprout

The lean social team: How Sprout powers efficiency for social marketers and proves their ROI

September 28, 2020 — We’ve all heard the saying, many hands make light work. And yet social media managers, who could definitely use more… Read More

Career Growth • Social Strategy

Before, during & after: 6 powerful tips to get the most out of a virtual event

September 8, 2020 — Ever experienced this? You attend an amazing conference. Maybe it’s a live, in-person event at a conference center, like in… Read More

Career Growth • Social Strategy

How to successfully onboard a new social media team member

August 26, 2020 — So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. It’s… Read More

Career Growth • Team Collaboration

Overwhelmed at work? Here’s how to talk to your boss about burnout

August 17, 2020 — Today, brands’ front doors are their social media profiles—and you, the social media managers, are the gatekeepers. That is not… Read More

Career Growth

10 Simple steps for a smoother work vacation (with template)

August 5, 2020 — If you’re part of a busy team at work, preparing for vacation can be a huge drag. Ironic, right? However,… Read More

Career Growth • Engagement • Templates & Tools

Know Your Limit: The Ideal Length of Every Social Media Post

August 3, 2020 — Trying to craft the perfect Tweet? Not sure how many hashtags it takes to improve your post’s engagement on… Read More

Career Growth • Team Collaboration

How to create a culture of recognition on your team

July 21, 2020 — It’s no secret that social media professionals wear more than one hat. From content creation, community management, customer service, strategy… Read More

Career Growth

Social media managers, you matter now more than ever

June 30, 2020 — The start of the new decade brought on a whole new set of challenges for social media managers. Between COVID-19… Read More

Career Growth • Social Strategy

How to bring the in-store experience online with social: An interview with Philz Coffee

June 30, 2020 — Coffee is the start of the day for so many. Meaning coffee brands have a pretty big target audience. Being… Read More

Career Growth • Social Strategy

A crash course for new marketing leaders overseeing social media

June 25, 2020 — Marketing leaders often take a unique path to get to managing a social media team. The journey isn’t always linear:… Read More

Career Growth • Engagement

Why digital literacy matters for marketers

May 29, 2020 — Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the… Read More

Career Growth

Managing your mental health while working in social media

April 16, 2020 — It’s not too much of a stretch to suggest that many of us have an addiction to social media. For… Read More

Career Growth • Social Media Content

Battling burnout as a social media manager

March 26, 2020 — In the last decade, social media has rapidly evolved and become a major element of marketing in all… Read More

Career Growth • Templates & Tools

Knock your next social media presentation out of the park

February 27, 2020 — As a social media professional, presentations are an inevitable part of your job and a vital part of… Read More

Career Growth • Social Strategy

Always On: 4 ways I secure resources for social every day, with Moment’s Brian Cason

February 21, 2020 — Moment positions itself as “the outfitter of photographers and filmmakers.” The company hit the scene in… Read More

Career Growth

5 skills you need to get promoted in 2020

February 13, 2020 — In our recent customer-exclusive webinar, “5 Skills You Need to Get Promoted in 2020,” Paul Balcerak of… Read More

Career Growth

2020 vision: three resolutions marketers are committing to this year

January 29, 2020 — The new year is synonymous with new resolutions, with research showing three in 10 Americans have… Read More

Career Growth • Community Management • Engagement

Social media manager vs. community manager: What’s the difference?

January 26, 2020 — Does the person who post as your brand on Facebook also work to develop the community that the company is… Read More

Career Growth

What’s next? 8 career paths for social media managers

January 14, 2020 — Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Engaging… Read More

Career Growth • Social Strategy

Always On: 4 ways I understand our audience better every day, with Twitter’s Lindsay Bruce

January 8, 2020 — Twitter Business content team members wear many hats. Marketing coordinator Lindsay Bruce predominantly owns the @TwitterBusiness… Read More

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Featured Reads

Career Growth

The lean social team: How Sprout powers efficiency for social marketers and proves their ROI

Before, during & after: 6 powerful tips to get the most out of a virtual event

How to successfully onboard a new social media team member

Overwhelmed at work? Here’s how to talk to your boss about burnout

10 Simple steps for a smoother work vacation (with template)

Know Your Limit: The Ideal Length of Every Social Media Post

How to create a culture of recognition on your team

Social media managers, you matter now more than ever

How to bring the in-store experience online with social: An interview with Philz Coffee

A crash course for new marketing leaders overseeing social media

Why digital literacy matters for marketers

Managing your mental health while working in social media

Battling burnout as a social media manager

Knock your next social media presentation out of the park

Always On: 4 ways I secure resources for social every day, with Moment’s Brian Cason

5 skills you need to get promoted in 2020

2020 vision: three resolutions marketers are committing to this year

Social media manager vs. community manager: What’s the difference?

What’s next? 8 career paths for social media managers

Always On: 4 ways I understand our audience better every day, with Twitter’s Lindsay Bruce