Read the Room: The Part of Social Strategy Nobody Talks About

There’s a skill nobody puts in the  job description.

Knowing when a cultural moment is yours. Knowing when it isn’t. The discipline to hold your ground when your CMO is forwarding competitor posts, legal is in your DMs and the internet has already moved–and being right anyway.

You can’t workshop your way to that.

Sara Westland, Manager of Corporate Social Media at Kingston Technology, has spent years building it. In this fireside conversation with Ben Nicholson, she gets specific about what it actually looks like–the calls she made, the ones she didn’t and the signal she almost missed that permanently changed how she works.

What we’re getting into (the conversation your leadership team is too busy to have):

• Why your team keeps confusing content creation with social media strategy–and how to stop trying to explain the difference to people who don’t see it.
• The signal Sarah almost missed. What it was. What would’ve happened if she ignored it.
• What navigating social media looks like when your industry is in crisis–and you still have to show up every day.
• How to earn enough C-suite trust to actually move fast on social–not by asking permission, but by having the receipts.
• The honest AI take. Where it helps. Where it completely falls apart. No caveats.
• A Q&A to ask your questions live.

No slides, no scripted segments, no framework reveals Just a real conversation with a social media strategist who’s actually doing the work.