Tomorrow is already talking

Your customers are showing you what they want next. Join speakers from across the industry for a series of digital sessions on using social signals to make more confident decisions. Learn to get an earlier read on your audience and put those insights to work.

What you'll learn at the summit

How to spot it first

Learn how top brands separate a real cultural shift from noise, while there's still time to act.

Turning signals into strategy

Discover how leading social teams translate signals into insights the whole business can act on.

Why trust is a signal too

See why trust is shifting toward employees and creators, and how to act on it.

SUMMIT AGENDA

INTRODUCTION

8:00 AM – 8:05 AM PT

INTRODUCTION

8:00 AM – 8:05 AM PT

Featuring

Benedict Nicholson, Content Manager, Sprout Social

KEYNOTE

8:05 AM – 8:30 AM PT

The Proof is in the Signal

You already know social isn't just another channel. The hard part is what comes next: not just listening to it, but building around it, letting social shape decisions instead of reporting on ones already made.

This opening keynote covers what's changed in social, why it matters right now, and why the brands pulling ahead treat social as the foundation the rest of the business runs on.

8:05 AM – 8:30 AM PT

Featuring

Jay Schwedelson, Founder, President, and CEO,GURU Media Hub/Outcome Media

Panel

8:30 AM – 8:55 AM PT

First to Know, First to Move

By the time a cultural shift is obvious, brands may have missed their chance to lead the conversation.

This session looks at how teams recognize changes in what people care about while they’re still taking shape.

Learn how to distinguish a lasting shift from a passing trend, then use that judgment to shape brand work while it can still make an impact.

8:30 AM – 8:55 AM PT

Featuring

Cat Anderson, Director, International Marketing,Sprout Social

Josh Rangel, Senior Director, Social Strategy,Ogilvy

Tulani André, VP Social Media, Content & Creator,Zalando SE

Panel

9:05 AM – 9:30 AM PT

From Signals to Strategy

Social teams can spot a shift early and still watch the business miss it. Seeing the signal is one thing; getting it to influence a decision is another.

This panel explores why valuable insights stall before they lead to action, and what it takes for social teams to make what they’re seeing useful to the wider business.

9:05 AM – 9:30 AM PT

Featuring

Benedict Nicholson, Content Manager, Sprout Social

Bianca Shaw, Digital & Social Strategy Advisor

Curtis Midkiff, Director, Social Media Marketing, Sprout Social

Paige Walker, Manager, Cultural Intelligence and Trends, The Hershey Company

Panel

9:30 AM – 9:55 AM PT

Borrowed Trust, Real Impact

Audiences are placing growing trust in the employees, creators, and everyday advocates they already follow, often more than they trust a brand handle alone.

This session explores what it takes for brands to activate that advocacy authentically to create lasting impact.

9:30 AM – 9:55 AM PT

Featuring

Lia Haberman, Founder, ICYMI

Brandon Smithwrick, Creator & Content Strategist, Content to Commas

Closing

9:55 AM – 10:00 AM PT