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The Social Media Analytics Spreadsheet Template for Paid and Organic Reporting

Unless you have a viral post on your hands, breaking through today’s social chatter and algorithms is hard. And having a paid social strategy on top of your organic strategy has become essential.

But more strategies means more metrics to track. How do you keep an eye on both parts and tie it all back to business goals without getting overwhelmed?

This is where a social media analytics spreadsheet template comes in handy. Perfect for tracking paid and organic social media, this template helps analyze what matters most and how it fits into the bigger picture.

Download and customize the template to visualize your organic and paid efforts individually, and to see how they both contribute to your goals.

View Template

Two pages with reporting symbols laid on top of a grid

How to use this template

How to use this template

Track paid performance

Track and compare your paid social performance, from ads to boosted posts, to see which investments are paying off and allocate your budget more effectively.

Analyze your social strategy

Evaluate your organic performance alongside paid efforts. Compile a top-level analysis of your organic and paid efforts and how they contribute to your overall social performance.

Align metrics to goals

Tie your metrics and social performance back to your top-line business goals to guide your analysis and prove your impact.