The average person spends an estimated 16 hours per week watching videos online (Wyzowl, 2020). If you’ve ever gotten sucked into a TikTok rabbit hole or had a streaming service ask if you’re still watching, that might not be a surprise. But from a marketing perspective, that’s a pretty large window of opportunity to get your video content in front of your target audience.
If you’re optimizing your current video content strategy or even starting from scratch, you should be able to answer the following questions:
- What do you want your videos to accomplish?
- What stories can you tell that your target audience will care about?
- What social media video metrics ladder up to success?
The potential for a successful video content strategy diminishes without creativity, relevance and clear goals. This cheat sheet is a resource for identifying the most important social media video metrics to track for each stage of the marketing funnel, from awareness to advocacy. It also includes video content ideas, real brand examples and how they each work to accomplish their goals.
Download this cheat sheet today to optimize your video content strategy.