An influencer is someone in your niche or industry with sway over your target audience.

Influencers have specialized knowledge, authority or insight into a specific subject. Their pre-existing presence in a niche makes them a useful launching pad for brands in search of credibility. 85% of marketers engaged in influencer marketing in 2017 and 92% said their campaigns were effective.

An influencer assists companies in “influencer marketing,” a form of advertising that builds brand authority on the back of another person’s reputation.

Types of influencer 

Influencers have a long history in marketing. Initially, companies used compelling figures like celebrities and athletes to help sell their products through television and radio ads. The rise of social media has made other types of influencer more popular. Today, influencers fit into the following categories:

The bulk of influencer marketing today occurs in social media. Micro-influencers and bloggers are a more cost-effective way to access instant credibility for growing brands.

How to identify an influencer

Influencers are trustworthy voices in a specific niche.

To find social media influencers:

How to work with an influencer

Once you find your influencers, you need to convince them to work with you. As influencer marketing grows more popular, the demand for influencers is rising. A few ways to connect with influential figures include:

The benefits of working with influencers

Influencers are valuable because they offer instant access to the credibility a growing company needs. 70% of millennials are influenced by recommendations from their peers. Influencers provide a connection point between companies and their target market. Working with an influencer: