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16 Facebook posting tips to increase engagement
Published on August 26, 2025Reading time 9 minutes
Session time: 30 minutes
2025 has delivered wave after wave of cultural moments and social trends—from viral hits like The Death of Duo and April Fools stunts like Dyson’s Airbrow to weekly TikTok trends (holy airball, anyone?).
Join us for a quick 30-minute breakdown of what’s popping off in 2025 and why, based on our global market research. Sprout’s own Aubree Schaefer, Content Strategist, and Autumn Benitez, Social Media Specialist, will unpack three brand-led social campaigns and the takeaways hiding in plain sight.
Whether you’re short on time or craving inspo, this snack-sized webinar will:
- Dish up our latest data report in three juicy lessons
- Show you how to turn scrolls into strategy
- Reveal what calculated risks are paying off on social right now
Presenters
Aubree Schaefer
Aubree Schaefer is a Sr. Content Strategist at Sprout, where she leads timely and trending content, including our Substack, Social Futures. The content she develops—like series @Me Next Time and the Post Performance Report—capture the social industry atmosphere today and predict where we’re going tomorrow. She is also a registered yoga teacher.
Autumn Benitez
Autumn Benitez is a Social Media Specialist at Sprout Social based in NYC, where she drives content strategy, community engagement, and influencer partnerships. With a background in the music industry, she creates data-driven social programs that turn audiences into loyal fans. Outside of work, she’s a fan of rescue dog stories on TikTok.
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