Facebook Messenger

Facebook Messenger is an instant messenger service owned by Facebook.

More than just a mode of consistent communication, Facebook messenger also gives companies ways to deepen their relationships with clients. Facebook launched Messenger in the Summer of 2011, after acquiring a messaging app named Beluga.

Though Facebook Messenger is owned and managed by Facebook, the app is separate to the social platform. You don’t have to be a Facebook account holder to use Facebook Messenger.

How to use Facebook Messenger

The Facebook Messaging app is available on desktop and through Android or iOS downloads. The tool also works with the Apple watch. In 2017 Messenger reached 1.2 billion users.

Using Facebook Messenger is just like any other instant messaging app. Just tap on the “compose” button and choose the person you want to communicate with to get started:

facebook messenger example image

Why do brands need Facebook Messenger?

Facebook Messenger is a way for companies to start conversations with their target market. Used correctly, Messenger improves your customer service solutions and boosts loyalty among your audience. Facebook’s IM app:

Facebook Messenger gives companies another way to develop personal connections with their audience. These connections lead to advocacy from happy clients and even brand ambassadors.

How companies use Facebook Messenger

Facebook Messenger is a powerful component in a social media engagement campaign. Now that customer experience is a top differentiator for brands; it pays to give your customers the interactions they’re looking for. Use Messenger to: