Influencer marketing

Influencer marketing is the process of promoting and selling products or services through individuals capable of driving action from your target audience.

Influencers share the values of a brand and their customers, bridging the gap between both entities. While influencer marketing is highly popular lately, it isn’t new. Influencers in the form of athletes, celebrities, and even political leaders have driven conversions for decades.

Today, businesses in every industry leverage the potential of influencer marketing. Approximately 86% of marketers used the strategy in 2017, and 92% found it useful.

The benefits of influencer marketing

Influencer marketing is an “inbound” form of advertising. This means that the strategy draws leads and customers to you, rather than asking your company to seek them out. Influencer marketing has grown more popular now that 92% of consumers trust word-of-mouth recommendations, compared to only 33% that trust banner ads. Influencer marketing leads to: 

Tips for better influencer marketing

Influencer marketing campaigns start when businesses establish connections with people who motivate and inspire their customers. Influencers come in the form of industry thought leaders, micro-influencers, and celebrities. No matter who your brand chooses to connect with, remember to: