A Social Media Blog For Business

Beginner • Nonprofit • Retail • Social Listening • Social Media Content • Social Media Trends • Sports • Travel & Hospitality • Twitter

Hello from the outside: Exploring the great outdoors while staying close-to-home

November 19, 2020 — When we kicked off the new decade, people embraced resolutions to travel, exercise and more, just as they do every… Read More

Beginner • Facebook • Instagram • Social Media Content • Social Media Publishing • Video • YouTube

Social media video tips & strategies

November 18, 2020 — There are so many elements that go into social media videos including subtitles, length, details and sound. Essentially, you’re trying… Read More

Beginner • Intermediate • LinkedIn • Social Media Analytics

The ultimate guide to LinkedIn analytics for B2B

November 17, 2020 — LinkedIn has evolved into the go-to social network for B2B brands. From finding top-tier talent to flexing your industry influence,… Read More

Beginner • Diversity, Equity & Inclusion • Social Media Strategy • Video • YouTube

Video accessibility: How to add YouTube subtitles to your videos

November 12, 2020 — When creating and sharing videos, you want to make sure your content can be consumed by as many people as… Read More

Intermediate • Other Platforms • Review Management

10 clever ways to improve your Glassdoor presence using Sprout Social

November 6, 2020 — Day in and day out, people are making choices about what to eat, where to shop, what to watch and… Read More

Beginner • Marketing Disciplines • Review Sites • Social Listening • Social Media Strategy

What is local SEO and how to improve your local ranking

October 29, 2020 — Word-of-mouth and local advertisements may be a great way to attract customers from your area. But online search can be… Read More

Food & Restaurants • Intermediate • Retail • Review Management • Review Sites • Social Media Engagement • Travel & Hospitality

How to effectively run a multi-location review management strategy

October 22, 2020 — Managing reviews can be a challenge for businesses with a single location, so when you have multiple locations or a… Read More

Facebook • Instagram • LinkedIn • Pinterest • Twitter • YouTube

Always Up-to-Date Guide to Social Media Video Specs

October 22, 2020 — Last Updated: October 22, 2020 Staying relevant and capturing your audience’s attention is a constant challenge for marketers. And now… Read More

Branding & Creative • Instagram • Intermediate • Social Media Content • Social Media Strategy

Rethinking the Instagram grid: Why curating the perfect layout shouldn’t be your top priority

October 20, 2020 — On Instagram, first impressions are everything. It’s why influencers spend so much time curating their grids and ensuring every post… Read More

Beginner • Social Media Strategy • YouTube

YouTube hashtags: How to use hashtags to increase video views

October 19, 2020 — You’ve used hashtags on platforms like Twitter, Instagram,… Read More

Instagram • Updates & Enhancements

Coming soon to Sprout: Instagram messaging, via Facebook’s Messenger API

October 19, 2020 — More than one billion people around the world use Instagram every month for inspiration, connection and… Read More

Branding & Creative • Intermediate • Social Media Content • Video • YouTube

9 tips to get the most from your social media video content

October 14, 2020 — TikTok, Reels, streaming services, going live on social—video content is everywhere and for good reason. It’s estimated that the average… Read More

Social Media Publishing • Twitter

From awareness to acquisition: Creating a content funnel that converts

October 12, 2020 — As social marketers, we spend a lot of time focused on content marketing conversion. It’s how leadership measures results, even… Read More

Beginner • Instagram

How to craft an impactful Instagram bio for business

October 7, 2020 — Even though it may seem like a small part of your profile, coming up with the perfect Instagram bio for… Read More

Branding & Creative • Employee Advocacy • Other Platforms • Review Management • Review Sites

The do’s and don’ts of building a world-class employer branding program

October 6, 2020 — As our global economy evolves, challenging leading companies with new competition every single day, business leaders have an acute need… Read More

Intermediate • Leveling Up • LinkedIn • Social Media Analytics • Social Media Strategy • Sprout in Action

Integrating organic and paid for a powerful LinkedIn social media strategy

September 30, 2020 — A lot of social marketers ask, does our brand really need to be on LinkedIn? In short, yes. By the… Read More

Social Media Strategy • Twitter

4 Benefits of Twitter for business

September 30, 2020 — Twitter is one of the top platforms to keep up with the latest trends and conversations. It helps you discover… Read More

LinkedIn • Recruiting

11 Tips for LinkedIn recruiting to stand out from the crowd

September 24, 2020 — At 706+ million users in 200+ countries, LinkedIn is one of the most used social media… Read More

Facebook • Social Media Advertising

Always up-to-date list of Facebook ad sizes & specs

September 21, 2020 — Last updated: September 21, 2020 Let’s be real for a second–if you’re spending even a penny on advertising, you should… Read More

Facebook • Social Media Engagement

Facebook Group marketing: how to build your community

September 17, 2020 — Facebook Group marketing is going to grow in 2020 and beyond. Why? For starters, Facebook engagement… Read More

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